Company News • 29.04.2015

mPOS-ible to Define? What mobile means in retail

mPOS will gain traction at big retailers who want to improve the customer experience

The idea is to bring convenience to shoppers so they can complete their...
The idea is to bring convenience to shoppers so they can complete their purchase at the point of decision.
Source: APG Cash Drawer, LLC

The term mPOS is bandied about our marketplace constantly these days, but ask what it means, and you’ll get some creative answers. As often happens with technology trends, new terms emerge to define the trend, but few people can agree on its definition.

With mPOS, the good news is it can mean what you want it to mean. The bad news is the variety of definitions generates confusion about what the technology really is. It’s clear that most people associate mPOS with mobile, but what that means can vary. So far, we’ve come across at least four definitions:

  1. Supplanting the cash register with a smartphone, tablet or dedicated wireless device.
  2. Accepting payment for consumer goods through “mobile wallet” smartphone apps such as Apple Pay, Tap & Pay, Square or Google Wallet in lieu of swiping a payment card or using cash.
  3. Accepting payment through a third-party intermediary, such as PayPal or Bitcoin.
  4. Enabling consumers to complete an in-store purchase no matter where they’re standing because the clerk can bring the checkout to them via a mobile device.

The actual definition, and the one that APG endorses, combines numbers 1 and 4 above. The m in mPOS refers to the ability to lift the POS device – a smartphone, tablet or dedicated handheld – from the counter and carry it to the consumer, wherever he or she is standing in the store. The idea is to bring convenience to shoppers so they can complete their purchase (regardless of what payment type) at the point of decision/interest without waiting in line at a cash register where a customer can change their mind.

This is known at APG as Thin-bility (thin client + mobility) where a handheld or tablet can be both a thin client and a mobile device simultaneously. A mobile tablet can be used anywhere for line busting to increasing employee productivity, shopper loyalty and can increase sales overall.

This approach vastly improves the in-store consumer experience and frees up counter space that would otherwise be taken up by stationary POS terminals. mPOS is cost-effective and, as such, very attractive to small retail shops because they more easily can take advantage of new technology while adding value for customers.

We believe mPOS will gain traction at big retailers because they, too, want to improve the customer experience. Seattle-based Nordstrom is an early adopter, having launched an mPOS strategy in 2011. In 2012, US based retailer Urban Outfitters also went fully mobile by deploying mobile devices to associates for quick customer turnaround, remote inventory access and line busting.

At APG, we have been developing products to complement mPOS strategies. Our IP-enabled cash drawers are a perfect fit for mPOS solutions, allowing store clerks to complete cash transactions anywhere in the store that a cash drawer is located. Our Bluetooth device for cash drawers also enables mPOS transactions within proximity of a drawer. When customers elect to pay with cash, the clerk can walk to the cash drawer with the customer to complete the transaction. The future of POS is light and mobile, and we will be there to help make it happen.

by Paul St. George, Director of Mobility and Interfaces, APG Cash Drawer, LLC

Supplier
Logo: APG Cash Drawer (Germany)

APG Cash Drawer (Germany)

Leichtmetallstr. 22a
42781 Haan-Gruiten
Germany

related articles:

popular articles:

Thumbnail-Photo: Brand  Marketing Summit
19.03.2019   #event #marketing

Brand Marketing Summit

Map your customers journey and engage at the right time

The Brand Marketing Summit (25th-26th June, London) is the must attend event for those looking to reinvent their marketing and engage their customers. Knowing your customer and their journey has become essential to delivering customer engagement. ...

Thumbnail-Photo: Imaginative sales promotion – displays for the POS...
25.03.2019   #pos marketing #displays

Imaginative sales promotion – displays for the POS

The POPAI Award finalists 2019 in our photo gallery

This year's participants impress with their attentive designs, functionality and practical handling. The contestants demonstrate the wide-ranging possibilities a display offers for presenting products and attracting attention at the point of ...

Thumbnail-Photo: Students create packaging of the future
07.03.2019   #sustainability #design

Students create packaging of the future

Annual design competition PIDA

What will a sustainable and exciting packaging concept look like in 2030? Most likely we will see many and innovative answers to that question at PIDA (Packaging Impact Design Award), the international design competition arranged and hosted by ...

Thumbnail-Photo: Footwear market expected to grow rapidly
15.03.2019   #trend research #brand management

Footwear market expected to grow rapidly

Application insights, latest trends, developments, and forecasts to 2021

Global Footwear Market is expected to grow at a significant CAGR in the upcoming years as the scope and its applications are rising enormously across the globe. Footwear is a garment worn on the feet to protect and comfort against adversities of the ...

Thumbnail-Photo: Designer Outlet Croatia as hybrid retail destination...
04.04.2019   #customer counting #shoppingcenter

Designer Outlet Croatia as hybrid retail destination

Building footfall and counting shopper traffic

Designer Outlet Croatia, majority-owned by Ingka Centres has enhanced shopper traffic performance by adding an aspirational, 'hybrid' retail destination to the existing IKEA Store in Zagreb supported by the implementation of a traffic ...

Thumbnail-Photo: Digital Marketing Forum
22.02.2019   #software developement #event

Digital Marketing Forum

Comprehensive, neutral, scientifically accompanied, critical

At the Digital Marketing Forum (DMF) on 06. and 07.03.2019 at the Stuttgart Media University, 18 proven experts from science and practice will explain the current status of methods, techniques and tools in digital marketing.With its program the DMF ...

Thumbnail-Photo: Retailer app identifies counterfeit products and strengthens customer...
21.01.2019   #app #labels

Retailer app identifies counterfeit products and strengthens customer relationships

Secure barcodes on paper labels offer retailers and customers many benefits

Counterfeit goods prompt harmful financial losses due to a loss of sales and profits, decreased tax revenues and by threatening jobs – and this doesn’t just impact retailers and manufacturers. According to EUIPO (The European Union ...

Thumbnail-Photo: Computer-generated imagery: better and faster product photography for...
12.04.2019   #online trading #digital marketing

Computer-generated imagery: better and faster product photography for online stores

David Wischniewski on the possibilities of product visualization

Product photography is essential to the success of any online store. Unable to provide haptic feedback, retailers are tasked with inspiring their customers to buy. This can be an expensive endeavor in the long run. Digitally created renderings of ...

Thumbnail-Photo: Burger King and Millennium Hotels discuss brand messaging...
18.03.2019   #marketing planing #brand management

Burger King and Millennium Hotels discuss brand messaging

Incite Groups free webinar, 14:00 GMT 3rd April

Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something. As customers demand a more personalised and meaningful relationship with the brands of their choice, it is imperative you ...

Thumbnail-Photo: The Guinness Storehouse in Dublin – a powerful customer magnet...
14.03.2019   #customer satisfaction #customer relationship management

The Guinness Storehouse in Dublin – a powerful customer magnet

Brand advertising with taps, creamy whitecaps, and hashtags

Just in time for Saint Patrick's Day, we turn our attention to arguably the favorite drink of the Irish: the iconic Guinness beer. Or, more precisely, the home of the stout: the Guinness Storehouse opened its doors in 2000 right in the heart of ...

Supplier

Westiform GmbH & Co. KG
Westiform GmbH & Co. KG
Kinzigtalstrasse 2
77799 Ortenberg