ISE 2024 - the future of retail

ISE will take place in Barcelona from 30 January to 2 February 2024

Since it began in 2004, Integrated Systems Europe (ISE) - the world's premier exhibition for professional audio visual (pro AV) and systems integration - has grown in size, strength and influence to become an industry-defining event. Every year, ISE brings together professionals, innovators and thought leaders across multiple industry sectors from around the world.

Source: ISE

Celebrating 20 Years of Innovation

ISE’s journey from its humble beginnings in Geneva, to becoming the definitive event it is today has been a remarkable success story. Over the past two decades, ISE has served as a catalyst for groundbreaking technological advances, fostered meaningful connections and dialogue and propelled the systems integration industry to new heights.

“This special 20th anniversary edition of ISE will be our biggest ever event, with an expanded show floor which is already 17% bigger than last year, two new halls, over 80 new exhibitors currently confirmed and several special features and attractions to mark the occasion, including an Anniversary Treasure Hunt. We also are planning a number of special activities throughout Barcelona, including extending our partnership with the Barcelona Llum lighting festival – watch out for more news in the coming weeks,” said Mike Blackman, Managing Director at Integrated Systems Events.

Discover the Future of Retail

The rise of online shopping has had a negative effect on many traditional ‘bricks-and-mortar’ retailers. But the smart retailers are the ones that have responded by embracing technology. Some are doing this to make shopping more of an experience – luring consumers away from their phones and computers with a ‘wow’ factor that the online world can’t replicate. Others are using technology to create a more seamless and/or personalised experience – where the communication starts online and ends up guiding the consumer inside the store.

A major element of this is digital signage. What began as simply a more efficient alternative to printed posters and other point-of-sale material has become a vehicle for improved customer engagement, better customer service – and improved sales, so bringing a rapid return on investment.

Digital Signage Summit returns to ISE as on Wednesday 31 January to explore trends, policies and technologies driving the sector. The leading strategy event for the Digital Signage and DooH (Digital-out-of-Home) marketplace is co-produced by invidis and Integrated Systems Events.

On the show floor, the Digital Signage & DOOH Technology Zone is back in Hall 6. Here visitors will find all kinds of signage and displays – not just regular flat panels, but transparent, flexible, large-scale and non-rectangular displays. Visitors will also find touchscreens, voice-controlled displays, and displays you control by gesture. There is an extensive selection of display companies here, but visitors will also find giants of the display world elsewhere on the show floor, particularly in Hall 3.

Of course, it’s not just about the displays. Also within the Digital Signage and DooH Zone are suppliers covering the entire digital signage solutions ecosystem, including digital signage software, media players and display controllers.

Eine Wand auf der ISE mit dem Schriftzug : integrated systems europe...

Source: ISE

Technology Zones & New Halls

ISE 2024 will grow into Halls 1 and 4 of the Fira Barcelona Gran Vía. Hall 1 becomes the new home of Lighting & Staging, while Hall 4 provides a new location for Content Production & Distribution while also allowing the Multi-Technology Zone to be extended.

The show floor is easy to navigate, set out across seven Technology Zones to provide visitors with the full spectrum of solutions required for every event and installation:

Lighting & Staging (Hall 1)
Residential & Smart Building (Hall 2)
Unified Communications & Education Technology (Hall 2)
Multi-Technology (Halls 3, 4 & 5)
Content Production & Distribution (Hall 4)
Digital Signage & DooH (Hall 6)
Audio (Hall 7)
Plus ISE Sound Experience with Audio Demo Rooms in Hall 8.0

Conference Programme

As well as the Digital Signage Summit, there will be a further eight specialist conferences taking place during the show. Visitors can enjoy a host of immersive demonstrations, insightful speakers and inspiring panel discussions. There will also be free-to-attend sessions taking place throughout the day at ISE, running concurrently with the conferences.

Bookable Conferences:

Smart Building Conference (Tuesday 30 January)
Control Rooms Summit (Tuesday 30 January)
Smart Home Technology Conference (Tuesday 30 January – Friday 2 February)
Content Production & Distribution Summit (Wednesday 31 January)
Digital Signage Summit (Wednesday 31 January)
Smart Workplace Summit (Wednesday 31 January – Thursday 1 February)
Education Technology Summit (Thursday 1 February)
Live Events Summit (Thursday 1 February)
Sustainability Workshop (Friday 2 February)

Free-to-Attend Sessions:

Tech Talks Español (Tuesday 30 January – Thursday 1 February)
Tech Talks (Tuesday 30 January – Thursday 1 February)
Smart Home Technology Stage (Tuesday 30 January – Friday 2 February)

Barcelona LLUM Festival

Away from the show floor, take the opportunity to explore the beautiful city of Barcelona in a completely different way at Llum BCN, festival of the light arts, sponsored by ISE. Head out after dark in the urban Poblenou neighbourhood as it is transformed with light projections, installations, and light sculptures by contemporary artists.