News • 23.10.2023

ISE 2024 - the future of retail

ISE will take place in Barcelona from 30 January to 2 February 2024

Since it began in 2004, Integrated Systems Europe (ISE) - the world's premier exhibition for professional audio visual (pro AV) and systems integration - has grown in size, strength and influence to become an industry-defining event. Every year, ISE brings together professionals, innovators and thought leaders across multiple industry sectors from around the world.

Overview of the ISE
Source: ISE

Celebrating 20 Years of Innovation

ISE’s journey from its humble beginnings in Geneva, to becoming the definitive event it is today has been a remarkable success story. Over the past two decades, ISE has served as a catalyst for groundbreaking technological advances, fostered meaningful connections and dialogue and propelled the systems integration industry to new heights.

 “This special 20th anniversary edition of ISE will be our biggest ever event, with an expanded show floor which is already 17% bigger than last year, two new halls, over 80 new exhibitors currently confirmed and several special features and attractions to mark the occasion, including an Anniversary Treasure Hunt. We also are planning a number of special activities throughout Barcelona, including extending our partnership with the Barcelona Llum lighting festival – watch out for more news in the coming weeks,” said Mike Blackman, Managing Director at Integrated Systems Events.

Discover the Future of Retail

The rise of online shopping has had a negative effect on many traditional ‘bricks-and-mortar’ retailers. But the smart retailers are the ones that have responded by embracing technology. Some are doing this to make shopping more of an experience – luring consumers away from their phones and computers with a ‘wow’ factor that the online world can’t replicate. Others are using technology to create a more seamless and/or personalised experience – where the communication starts online and ends up guiding the consumer inside the store.

A major element of this is digital signage. What began as simply a more efficient alternative to printed posters and other point-of-sale material has become a vehicle for improved customer engagement, better customer service – and improved sales, so bringing a rapid return on investment.

Digital Signage Summit returns to ISE as on Wednesday 31 January to explore trends, policies and technologies driving the sector. The leading strategy event for the Digital Signage and DooH (Digital-out-of-Home) marketplace is co-produced by invidis and Integrated Systems Events.

On the show floor, the Digital Signage & DOOH Technology Zone is back in Hall 6.  Here visitors will find all kinds of signage and displays – not just regular flat panels, but transparent, flexible, large-scale and non-rectangular displays. Visitors will also find touchscreens, voice-controlled displays, and displays you control by gesture. There is an extensive selection of display companies here, but visitors will also find giants of the display world elsewhere on the show floor, particularly in Hall 3.

Of course, it’s not just about the displays. Also within the Digital Signage and DooH Zone are suppliers covering the entire digital signage solutions ecosystem, including digital signage software, media players and display controllers.

Eine Wand auf der ISE mit dem Schriftzug : integrated systems europe...
Source: ISE

Technology Zones & New Halls

ISE 2024 will grow into Halls 1 and 4 of the Fira Barcelona Gran Vía. Hall 1 becomes the new home of Lighting & Staging, while Hall 4 provides a new location for Content Production & Distribution while also allowing the Multi-Technology Zone to be extended.

The show floor is easy to navigate, set out across seven Technology Zones to provide visitors with the full spectrum of solutions required for every event and installation:

  • Lighting & Staging (Hall 1) 
  • Residential & Smart Building (Hall 2)
  • Unified Communications & Education Technology (Hall 2)
  • Multi-Technology (Halls 3, 4 & 5)
  • Content Production & Distribution (Hall 4)
  • Digital Signage & DooH (Hall 6)
  • Audio (Hall 7) 
  • Plus ISE Sound Experience with Audio Demo Rooms in Hall 8.0

Conference Programme

As well as the Digital Signage Summit, there will be a further eight specialist conferences taking place during the show. Visitors can enjoy a host of immersive demonstrations, insightful speakers and inspiring panel discussions. There will also be free-to-attend sessions taking place throughout the day at ISE, running concurrently with the conferences. 

Bookable Conferences:

  • Smart Building Conference (Tuesday 30 January)
  • Control Rooms Summit (Tuesday 30 January)
  • Smart Home Technology Conference (Tuesday 30 January – Friday 2 February)
  • Content Production & Distribution Summit (Wednesday 31 January)
  • Digital Signage Summit (Wednesday 31 January)
  • Smart Workplace Summit (Wednesday 31 January – Thursday 1 February)
  • Education Technology Summit (Thursday 1 February)
  • Live Events Summit (Thursday 1 February)
  • Sustainability Workshop (Friday 2 February)

Free-to-Attend Sessions:

  • Tech Talks Español (Tuesday 30 January – Thursday 1 February)
  • Tech Talks (Tuesday 30 January – Thursday 1 February)
  • Smart Home Technology Stage (Tuesday 30 January – Friday 2 February)

Barcelona LLUM Festival

Away from the show floor, take the opportunity to explore the beautiful city of Barcelona in a completely different way at Llum BCN, festival of the light arts, sponsored by ISE. Head out after dark in the urban Poblenou neighbourhood as it is transformed with light projections, installations, and light sculptures by contemporary artists.

Don’t miss the biggest ISE yet!

Readers can secure FREE registration for ISE 2024 using this code: ixtensomag


For more information and to register, visit: https://www.iseurope.org

Der Banner der ISE 2024
Source: ISE
Quelle: Integrated Systems Europe

related articles:

popular articles:

Thumbnail-Photo: New GS1 Germany requirements in force for better data quality...
12.06.2023   #online trading #digitization

New GS1 Germany requirements in force for better data quality

Brands facing new challenges to providing product content to German retailers through the GDSN

GS1 Germany released two new requirements impacting brands selling food/beverage (and food-adjacent) products to the German market aiming at increasing product data quality passing through the Global Data Synchronization Network (GDSN). ...

Thumbnail-Photo: Beyond the Green Buzz: How to become truly sustainable in retail...
09.08.2023   #retail #sustainability

Beyond the Green Buzz: How to become truly sustainable in retail

Branding, sourcing, and ethics – Insider insights for retailers

Sustainability is today's corporate catchphrase. Yet, discerning genuine efforts from mere claims can be challenging. But how can consumers be sure that sellers genuinely walk the talk? Enter El Green Mall ...

Thumbnail-Photo: Scary and clever - marketing for Halloween
20.09.2023   #brick and mortar retail #online marketing

Scary and clever - marketing for Halloween

How do you make the most of 31 October for your business?

Small means, big effect: On Halloween, you can get in touch with your customers in a playful and not too serious way....

Thumbnail-Photo: Perfect Corp. and Warner Bros. partner for interactive AR movie try-on...
13.06.2023   #Tech in Retail #app

Perfect Corp. and Warner Bros. partner for interactive AR movie try-on experience

YouCam Apps launches an exclusive collection of AR movie effects for Warner Bros. The Flash

Perfect Corp., the leading AI & AR beauty and fashion tech solutions provider and developer of the YouCam Suite of Apps, has launched an interactive augmented reality (AR) movie experience for Warner Bros. Pictures’ upcoming film The Flash. ...

Thumbnail-Photo: LVMH and Epic Games announce strategic partnership...
22.06.2023   #e-commerce #digitization

LVMH and Epic Games announce strategic partnership

Companies aim to transform Maisons’ creative pipeline and customer experiences

At the Viva Technology show, LVMH announced a partnership with Epic Games, creator of Fortnite and Unreal Engine, to transform the Group’s creative pipeline and bring customers new types of immersive products discovery experiences. This ...

Thumbnail-Photo: Social Commerce: Community sells?
04.10.2023   #online trading #sustainability

Social Commerce: Community sells?

Why the community approach is replacing fast delivery among customer demands and what that means for you.

For a long time it was said that fast or even "same day delivery is the key". For Fabian Mischler, this is no longer the only key to satisfied customers. In an interview, the CEO of the social commerce platform ooblee told us why community ...

Thumbnail-Photo: Be different – be successful
24.08.2023   #brick and mortar retail #customer satisfaction

Be different – be successful

10 examples of how retailers can differentiate themselves in the market with unique shopping experiences

The grey blob – no one wants to be part of it. Small and medium-sized retailers in particular need unique selling propositions to be able to assert themselves against the competition from companies worth billions. But what can ...

Thumbnail-Photo: MikMak rolls out e-commerce acceleration platform...
12.06.2023   #e-commerce #retail

MikMak rolls out e-commerce acceleration platform

Platform offers brands insights that drive business performance

MikMak, the leading e-commerce acceleration platform for multichannel brands, today announced the launch of MikMak 3.0. The enhanced platform enables commerce and conversion opportunities across every consumer touchpoint, along with more advanced ...

Thumbnail-Photo: Grove Co. announces new retail partnerships with Kroger, Costco and...
08.06.2023   #retail #sustainability

Grove Co. announces new retail partnerships with Kroger, Costco and Hannaford

Leading sustainable consumer products company increases in-store presence at 450 additional brick & mortar locations

Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the Company”), a leading sustainable consumer products company and Certified B Corp, today announced another significant retail expansion for Grove Co., its ...

Thumbnail-Photo: Automation: Is this the future of shopping?
06.06.2023   #brick and mortar retail #food retail

Automation: Is this the future of shopping?

On the shortcomings and advantages of autonomous store concepts

Grocery shopping and self-service – the Blockstore Group combines the necessary with the pleasant and helps retailers implement autonomous and automated store concepts. In particular, the Finnish start-up helps to install a suitable ...