Company News • 30.09.2013

In-Store Marketing Pops As 2013 West Coast POP Show Winners Are Announced

In-Store Marketing Pops As 2013 West Coast POP Show Winners Are Announced...
Source: POPAI Deutschland e.V.

Some of the West Coast's leading brand marketers gathered for POPAI's annual West Coast POP Show to find out who would be dubbed "The Best of the West." The West Coast POP Show is the longest running show dedicated to showcasing in-store marketing and merchandising displays produced by West Coast based companies.

The awards program seeks to recognize innovative marketers who are transforming the retail landscape, pushing the boundaries, and paving the way for others in the space.

The show boasted nearly 125 entries on display across 23 categories putting in-store marketing front and center. Entries were judged by an esteemed panel of judges comprised of retailers, brand marketers, and producers who adjudicated displays based upon their design, innovation, interactivity, and proven ability to lift sales.

"As the retail industry continues its remarkable transformation in the digital age, we continue to be awestruck by the talent behind the remarkable combination of quality creative and impressive in-store marketing," said Richard Winter, POPAI President. "As the popularity of the show and the realization of the power of in-store marketing has grown over the years, so has the scope of the show and the quality of entries on display. Judges and attendees alike were impressed by the range and quality of entries, which made adjudicating all that much more difficult."

The West Coast POP Show has become well known for showcasing the West Coast's best point of purchase and in-store marketing campaigns. Special awards were presented for Best of Show, Best Original Art, Best Photography, and Best Structural Design.

The Winners

Best of Show
Don and Sons "Time with Dad" Fish Shack
Produced by Packagingarts for Don & Sons Wine

Best Original Art
Heineken Mardi Gras Banner
Produced by Performance Printing for Heineken

Best Original Photography
The North Face GTM Mens & Womens Poster
Produced by The Graphic Source for The North Face

Best Structural Design
Don and Sons "Time with Dad" Fish Shack
Produced by Packagingarts for Don & Sons Wine

A prestigious panel of judges comprised of brand marketers, retailers, and producers identified winners in a large range of categories. Retail displays were judged on quality, creativity, innovation, and perceived ability to lift sales and make products more memorable to shoppers.

The recipient for the Dick Scott Award for Excellence in Marketing at Retail was also announced during the 2013 West Coast POP Show. The 2013 recipient was Morley Justman of Justman Packaging. The award is named after Dick Scott - a West Coast POP pioneer who was well known for his significant contributions to the in-store marketing industry. The Dick Scott Award is presented to individuals who have distinguished themselves in the in-store marketing industry, and is awarded in appreciation and recognition of their contribution to elevating the visibility and understanding of in-store marketing and the point-of-purchase advertising medium.

Logo: POPAI Deutschland e.V.

POPAI Deutschland e.V.

Rennstieg 15
47802 Krefeld

related articles:

popular articles:

Thumbnail-Photo: The eye is shopping too!
20.02.2020   #brick and mortar retail #decorative lighting

The eye is shopping too!

Visual merchandising and product presentation at EuroShop 2020

For a successful purchase, it sometimes takes more than just a full wallet. Customers want to be addressed in the store - not only by staff, but also visually. We also took a look around EuroShop in terms of visual merchandising and product ...

Thumbnail-Photo: Local food: consumers demand it, grocers need it...
27.02.2020   #supply chain management #food retail

Local food: consumers demand it, grocers need it

Forager and ReposiTrak partner to solve it

As shown in a recent survey from Forager, local food is key to grocers' success – and a weak point for many, with 73 percent of respondents either "somewhat" or "not" satisfied with the quality and availability of local ...

Thumbnail-Photo: The greenconsumption effect
23.12.2019   #customer satisfaction #retail

The greenconsumption effect

Concordia research shows that using green products leads to a warm glow in shoppers

Canadians spend a lot of money around this time of year, on gifts, food, entertainment and travel. In its annual study of holiday season spending habits, the accounting firm PwC estimates that the average Canadian consumer will drop close to $1,600 ...

Thumbnail-Photo: Evolving need for AI and big data analytics in mobile marketing...
10.02.2020   #digital marketing #marketing research

Evolving need for AI and big data analytics in mobile marketing

Global mobile marketing industry report 2020-2024

The "Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region – Global ...

Thumbnail-Photo: Crowdsourcing campaign to save Modells Sporting Goods and 3300 jobs...
03.03.2020   #digital marketing #brand management

Crowdsourcing campaign to save Modell's Sporting Goods and 3300 jobs

Mitchell Modell offers outside investment opportunities

Modell's Sporting Goods, America's oldest, family-owned and operated retailer of sporting goods, has announced that for the first time in its 130-year history, they are closing more than 15 percent of the stores in its fleet, and offering ...

Thumbnail-Photo: Blind Date is so yesterday! Know your customers!...
13.01.2020   #customer satisfaction #customer relationship management

Blind Date is so yesterday! Know your customers!

Customer loyalty: Personalizing your customer communications – across all channels

Is brand loyalty dead? These days, consumers no longer buy the same brand of goods for life. They want personalized offers for products that meet their specific needs. That’s why it is more important than ever for retailers to retain and ...

Thumbnail-Photo: Customer-centered, digital and adaptive
23.03.2020   #brick and mortar retail #digitization

Customer-centered, digital and adaptive

Bonprix’s Fashion Connect Store in Hamburg

In-store shopping via app – the fashion connect store in downtown Hamburg makes it happen. Daniel Füchtenschnieder, chief executive officer of Bonprix retail, is one of the creative minds behind the new retail concept. An interview about ...

Thumbnail-Photo: Returns costing retailers billions each year...
09.01.2020   #online trading #dispatch

Returns costing retailers billions each year

B-Stock reveals the most returned Christmas gifts

The number of products being sent back on National Returns Day (2nd January) were expected to be 72 percent higher than the average day in December according to the Royal Mail - contributing massively to the yearly total of £60 billion worth ...

Thumbnail-Photo: Sensory experiences increase in-store sales
29.11.2019   #digital signage #pos marketing

Sensory experiences increase in-store sales

New Research from Mood Media confirms that sensory marketing has a positive emotional, cognitive and behavioral impact on shoppers

Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, today released a new quantitative behavioral marketing study, “Quantifying the Impact of Sensory Marketing,” which ...

Thumbnail-Photo: E-Commerce Day 2020 made by
13.01.2020   #online trading #e-commerce

E-Commerce Day 2020 made by

11 years e-Commerce Day in Cologne!

The e-Commerce Day - made by, offers online retailers, manufacturers and interested parties the opportunity to learn about the latest trends, the latest developments and interesting features in e-commerce and to exchange information with ...


iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen