Company News • 10.11.2014

ChannelAdvisor expands e-commerce support for branded manufacturers

ChannelAdvisor Corporation announced the acquisition of E-Tale Holdings Limited, a UK-based company that offers a leading global “Where to Buy” solution. With this acquisition, ChannelAdvisor offers the industry’s first holistic e-commerce initiative that enables branded manufacturers to boost product sales and complement activities across online channels.

“When you consider branded manufacturers, their contact with end consumers has historically been through resellers,” said Scot Wingo, ChannelAdvisor CEO. “E-commerce has ushered in a new generation of shoppers and, with them, new shopping habits that send consumers directly to brands in search of their favorite products. We’re thrilled to welcome the E-Tale team and solution to the ChannelAdvisor family. This acquisition can help brands maximize sales opportunities for their products no matter where they are in the online journey.”

E-Tale, founded in 2009, provides Where to Buy functionality to multinational branded manufacturers in more than 30 countries. The Where to Buy solution allows brands to provide their website visitors with up-to-date information about the authorized resellers that carry their products and the availability of those products. With a simple click, consumers can then purchase products from a trusted reseller of their choice. The solution vastly improves the consumer experience, rewards authorized channel partners and monetizes the natural traffic to a brand’s website and digital marketing efforts. Further, it allows brands to gain a better understanding of consumer behavior through detailed data about the flow of traffic between the brand and retailer.

“Working with ChannelAdvisor not only gives us a global infrastructure, but it also gives us the resources to focus on innovation, customer service and client delivery,” said Bradley Keenan, CEO of E-Tale. “We look forward to joining the ChannelAdvisor team and developing an end-to-end solution for brands in the evolving digital landscape.”

With the addition of Where to Buy, ChannelAdvisor launches its ChannelAdvisor for Brands initiative that includes the following solutions to help brands expand their online presence and e-commerce activities:

  • Where to Buy: A solution that drives qualified buyers on brand websites to certified retail partners and provides detailed information about how consumers are discovering and purchasing products. Where to Buy is even valuable for brands that offer on-site transactions. Brands can augment their transactional sites and manage channel conflict with retail partners by offering consumers multiple purchase options.
  • Marketplaces: Many brands are expanding their direct-to-consumer strategies by experimenting on marketplaces like Amazon and eBay. For example, more brands that sell wholesale (or first-party) through Amazon are complementing that strategy by also selling on Amazon’s third-party marketplace. This hybrid approach can be powered by ChannelAdvisor and gives the brand the opportunity to promote its entire product selection to Amazon’s millions of loyal customers.
  • Digital Marketing: Once brands start selling direct to consumers, ChannelAdvisor Digital Marketing enables them to use Google AdWords, Product Listing Ads and more than 100 comparison shopping engines to allow the brand’s direct-to-consumer strategies to have optimal global reach.

Source: ChannelAdvisor

Supplier
Logo: ChannelAdvisor

ChannelAdvisor

Oranienburger Str. 87
10178 Berlin
Germany

related articles:

popular articles:

Thumbnail-Photo: Digital Sales Summit in Hannover
08.01.2019   #e-commerce #digitization

Digital Sales Summit in Hannover

The E-Commerce Event

The Digital Sales Summit will be held for the first time in Hanover on 21 February.An extraordinary location and a LineUp which you have never seen before in the eCommerce industry, this is the easiest way to describe the Digital Sales Summit.In his ...

Thumbnail-Photo: PANORAMA Berlin January 15-17, 2019
19.12.2018   #event #fashion

PANORAMA Berlin January 15-17, 2019

The largest fashion marketplace in Europe

True to the meaning of the word panorama, PANORAMA BERLIN offers a broad overview of national and international mens and womenswear collections. Thereby, it enriches the international trade fair landscape consistently with strong and relevant new ...

Thumbnail-Photo: Companies lose customers during online holiday promotions...
02.01.2019   #data management #customer relationship management

Companies lose customers during online holiday promotions

Bad preference management equals frustrated customers

A recent survey from PossibleNOW uncovered that as many as 36 percent of businesses are not actively collecting customer preference data. Additionally, another 31 percent aren’t sure if they’re collecting this data. Many retailers will ...

Thumbnail-Photo: Achieving goals with the right attitude
12.12.2018   #security management

Achieving goals with the right attitude

Corporate health management is a process, not a one-time event

Employee satisfaction/engagement is critical to the success of any business, big or small. Customers notice if employees are dissatisfied with their jobs.Customer satisfaction, employee recruitment and hiring, employee retention and increasing sales ...

Thumbnail-Photo: A beacon for a shopping mall
28.09.2018   #digital signage #led lighting

A beacon for a shopping mall

Digital signage: outdoor LED screen in Mexico

On the premises of a shopping center in Cuernavaca, near Mexico City, a digital signage project attracts attention. The elevated tank, rising high above the ground on a structure, serves as an eyecatcher. The shopping mall Forum hopes to attract ...

Thumbnail-Photo: I see augmented reality leading the way in the store...
17.10.2018   #virtual reality #augmented reality

"I see augmented reality leading the way in the store"

Augmented and virtual reality shopping

Not only do augmented reality (AR) and virtual reality (VR) promise an exhilarating entertainment experience, they are also already practically applied in several industry sectors. What opportunities do they offer retailers and customers? What are ...

Thumbnail-Photo: City management fights vacant storefronts and supports retailers...
21.11.2018   #consulting #brick and mortar retail

City management fights vacant storefronts and supports retailers

Insights from city manager Nicole Halves-Volmer from Delmenhorst

Modern city management always includes cooperation with the retailers of a city. The charismatic city manager Nicole Halves-Volmer works with passion for the city of Delmenhorst and talks in the interview about campaigns with and for ...