Company News • 21.04.2015

Brand Brilliance Award Winners: Activision, Divvy, Kind, and Always

Brand Brilliance Award Winners: Activision, Divvy, Kind, and Always...
Source: ANA

The Brand Brilliance Awards recognizes the most influential and dynamic brand marketers across four categories: Brand Activation (Active Brand Award), Industry Impact (Game Changer Award), Legacy (Hero Brand Award) and Creativity (Inspiration Award). 

The 2015 winners are:

Active Brand Award - Honors the brand marketer who led his or her brand to excel in Brand Activation by driving equity, engagement and sales. The 2015 winner is Activision – which was recognized for its innovative, multi-year Call of Duty support. The other finalists were Coca-Cola and Oreo.

Game Changer Award – Honors the brand marketer who challenged the status quo and changed the industry through a unique approach to marketing. The 2015 winner is Divvy/Motivate for its bike sharing business model. The other finalists were GoPro and Nest (Google).

Hero Brand Award – Honors the brand marketer who made the world a better place while building the legacy of the brand. The 2015 winner is KIND Snacks for its KIND Movement. The finalists were CVS Health and King Arthur Flour.

Inspiration Award – Honors the brand marketer who inspired consumers to take action through insightful strategy and superb creative. The 2015 winner is Always (Procter & Gamble) for its Like a Girl programming. Other finalists were Prudential and Shinola.

The Brand Brilliance Awards were presented at a special luncheon ceremony on April 14th at BAA’s annual conference – the Brand Activation Annual Showcase at The Westin Chicago River North Hotel.

Bonnie Carlson, President and CEO of BAA said, “The Brand Brilliance Awards is a chance for us to identify and celebrate the most dynamic brands in the US marketplace. It is always an honor to recognize influential and inspirational marketers and the teams behind Activision, Divvy, Kind, and Always have led their categories.”

Source: ANA (Association of National Advertisers)

related articles:

popular articles:

Thumbnail-Photo: City management fights vacant storefronts and supports retailers...
21.11.2018   #consulting #brick and mortar retail

City management fights vacant storefronts and supports retailers

Insights from city manager Nicole Halves-Volmer from Delmenhorst

Modern city management always includes cooperation with the retailers of a city. The charismatic city manager Nicole Halves-Volmer works with passion for the city of Delmenhorst and talks in the interview about campaigns with and for ...

Thumbnail-Photo: Companies lose customers during online holiday promotions...
02.01.2019   #data management #customer relationship management

Companies lose customers during online holiday promotions

Bad preference management equals frustrated customers

A recent survey from PossibleNOW uncovered that as many as 36 percent of businesses are not actively collecting customer preference data. Additionally, another 31 percent aren’t sure if they’re collecting this data. Many retailers will ...

Thumbnail-Photo: Footwear market expected to grow rapidly
15.03.2019   #trend research #brand management

Footwear market expected to grow rapidly

Application insights, latest trends, developments, and forecasts to 2021

Global Footwear Market is expected to grow at a significant CAGR in the upcoming years as the scope and its applications are rising enormously across the globe. Footwear is a garment worn on the feet to protect and comfort against adversities of the ...

Thumbnail-Photo: Retailer app identifies counterfeit products and strengthens customer...
21.01.2019   #app #labels

Retailer app identifies counterfeit products and strengthens customer relationships

Secure barcodes on paper labels offer retailers and customers many benefits

Counterfeit goods prompt harmful financial losses due to a loss of sales and profits, decreased tax revenues and by threatening jobs – and this doesn’t just impact retailers and manufacturers. According to EUIPO (The European Union ...

Thumbnail-Photo: Luxury fashion spending is on the rise online...
05.02.2019   #e-commerce #fashion

Luxury fashion spending is on the rise online

Nearly half of the online luxury fashion dollar sales come from footwear

U.S. online sales of luxury fashion items are showing significant growth coming from each of the key segments – footwear, accessories, and apparel – according to the new U.S. Luxury E-commerce Report from The NPD Group. Much of the ...

Thumbnail-Photo: U.S. prestige beauty industry sales grow six percent in 2018...
07.02.2019   #brick and mortar retail

U.S. prestige beauty industry sales grow six percent in 2018

Artisanal fragrance was the fastest growing aspect of the market

The U.S. prestige beauty industry reached 18.8 billion dollar in 2018, a six percent sales increase over 2017, according to The NPD Group. The skincare category grew by 13 percent and contributed 60 percent of the industry’s total gains; ...

Thumbnail-Photo: Brand  Marketing Summit
19.03.2019   #event #marketing

Brand Marketing Summit

Map your customers journey and engage at the right time

The Brand Marketing Summit (25th-26th June, London) is the must attend event for those looking to reinvent their marketing and engage their customers. Knowing your customer and their journey has become essential to delivering customer engagement. ...

Thumbnail-Photo: 2nd World Retail Forum, Amsterdam
07.03.2019   #event #artificial intelligence

2nd World Retail Forum, Amsterdam

The latest developments in the industry

World Retail Forum is a platform for retail professionals from across the globe to come together, share experiences and learn from top industry leaders and retail gurus. ...

Thumbnail-Photo: Digital Marketing Forum
22.02.2019   #software developement #event

Digital Marketing Forum

Comprehensive, neutral, scientifically accompanied, critical

At the Digital Marketing Forum (DMF) on 06. and 07.03.2019 at the Stuttgart Media University, 18 proven experts from science and practice will explain the current status of methods, techniques and tools in digital marketing.With its program the DMF ...

Thumbnail-Photo: Retail jobs grew nearly 15,000 in January over December...
07.02.2019   #retail #economy

Retail jobs grew nearly 15,000 in January over December

The economy seems to be in a good place

Retail industry employment in January was down by 15,100 jobs unadjusted from a year earlier but increased 14,800 jobs seasonally adjusted from December, the National Retail Federation said today. The retail numbers, which exclude automobile ...

Supplier

Westiform GmbH & Co. KG
Westiform GmbH & Co. KG
Kinzigtalstrasse 2
77799 Ortenberg