Buying a product in a store rather than buying it online offers customers a number of advantages. Here they can get personal and professional advice, try out the product, compare it with similar products and last but not least take it home with them immediately, without having to wait for a delivery. Nevertheless, customers are expecting a higher level of service in the store today than they have before.
In any case, the basis for effective multi-channel selling is a comprehensive software solution, which also covers other important processes such as order processing and warehousing aside from the selling process itself. With access to a central data pool it is possible to grant the sales staff direct access to information about products and customers.
Of course employees and branches must also be equipped with the appropriate hardware in order to effectively connect the channels. Together, hardware manufacturers Epson and software manufacturers e-matters have developed a comprehensive POS solution specifically for this purpose.
"Picking up the customers right where they are, this is what we want to enable retailers to do. For example with our mobile receipt printer" explains Tim Frömbgen, Business Development Manager at Epson, describing the benefits of the solution. Using tablets and mobile receipt printers, the sales staff can go directly to the customer on the sales floor to advise him on the spot and even let him make the purchase right there. By integrating all devices into a Software platform developed by e-matters all important data about the contact with the customer and the transaction are immediately stored in the system.
Partnership for innovative sales processes
For Kevin Besthorn, CEO of e-Matters, it is clear that the traditional checkout will continue to play an important role in the retail sector even with mobile solutions on the rise: "That's why our partnership with Epson is so important for us. We benefit from their expertise in linking the classic cash drawer with innovative solutions such as the intelligent receipt printer. Only when the customer and - more important - the sales staff practices new sales processes will retail really change fundamentally. "
Author: Daniel Stöter, iXtenso.com
