Proxama, the leading provider of near field communications (NFC) mobile wallet and mobile marketing technology, has announced that it is to partner with innovative sign and visual communications manufacturer Signbox, to develop smartposter campaigns for leading brands and retailers.
The two companies anticipate working with leading consumer-facing brands to design and deploy NFC-based proximity marketing campaigns from early 2013. Signbox will deliver Enlighten, their stylish, eye catching range of back-lit NFC and QR code smartposters and Proxama will provide its NFC marketing management platform TapPoint™ as the tool for creating, managing, deploying and analysing consumer interactions for the smart poster campaigns. Both companies have been at the forefront of NFC developments, advocating the increased use of NFC-enabled devices as an effective way for brands to actively engage with their customers.
Commenting on the announcement, Miles Quitmann, managing director of Proxama said: “Over the last 12 months we have delivered a number of successful NFC marketing campaigns aimed at consumers for brands such as EAT., Very, Orange and Nokia which demonstrate the power of the location-based consumer interaction. By linking up with Signbox we can quickly launch NFC marketing campaigns for those innovative brands looking to get one step ahead of their rivals in a bid to gain consumers’ attention. We are now in a position to develop and deliver large scale campaigns that will provide brands with the very latest in customer engagement techniques. Our TapPoint™ campaign management platform also gives advertisers ‘real time’ analytics on performance, quickly enabling ‘test and learn’ strategies, to identify which locations and creative treatments perform best.”
Mark Bartlett, Managing Director of Signbox Ltd, commented, “Signbox is delighted to partner with Proxama; our smartposter and smartsticker solutions coupled with Proxama’s extensive technical knowledge and TapPoint™ campaign management platform, creates a powerful and persuasive product offer for brand custodians, retailers and campaign managers, giving them an unrivalled opportunity to enhance relationships with customers and prospects. Together Signbox and Proxama are the forefront of consumer engagement, changing the way people interact with the brands and marketing messages that surround them.”
