Nike has unveiled a 3D outdoor holographic campaign to showcase the flexibility of the brand’s Nike Free shoe.
The installation in Amsterdam uses the Holocube 3D projection platform, allowing viewers to see the shoe dynamically twisting and flipping from all angles. To see the installation in action, watch this video.
The Holocube is a fully integrated 3D projection platform that makes a virtual model of any product look almost indistinguishable from the real thing. It is capable of displaying 1080i resolution videos which can be viewed through a window which gives a dramatic 3D effect. The Holocube is equipped with a dedicated 40GB hard disk drive, capable of storing up to 18 hours of compressed video at a bit rate of 4 Mb/s or 8 hours of compressed video at 9 Mb/s.
Source: Nike
