But like most retailers it has problems with cart abandonment. The company approached Fresh Relevance to help it convert abandoned carts in to increased revenue.
Fresh Relevance has been successfully working with the team at Manillo.dk for over 1 year and together they are achieving very impressive results with a 6.7% recovery rate, representing a sales uplift of 8.6%. “We send a lot of cart abandonment emails,” comments Director of Manillo.dk, Frederik Boysen. “For example, in March of this year we sent 3,638 messages to our customers.” In addition to cart abandonment, Fresh Relevance has also improved the quality of the high volume email newsletters the company sends to its customers, by using dynamic real-time content.
“In the past if a customer opened a newsletter after a deal had expired they would be very disappointed,” explains Boysen. Today, whenever the customer opens an email they will only ever be presented with deals that are available at that moment. He adds: “We are able to ensure that our customers never receive a message from us regarding an expired deal."
Commenting on Manillo.dk’s experience of working with Fresh Relevance Boysen remarks: “There are a lot of cart abandonment solutions on the market but only Fresh Relevance could provide us with a multi-channel customer engagement platform that could cope with the multi-device way in which our customers engage with us.”
Source: Fresh Relevance
