Marketing October 2015

Online grocery delivers huge potential

Many shoppers would really enjoy today’s online grocery experience

What we hear is what we feel: Guiding the buying decision process sensibly

Interview with Professor Monika Imschloß, University of Cologne

Sainsbury's responds to current shopping trends

New store layout and more checkout options are tested

Comparing prices directly at the checkout

Tesco starts “Brand Guarantee” to ensure its customers are paying the best price

Just try it: What brick-and-mortar stores do better than online retailers

Experiencing and testing with all senses

Extreme value retailer Five Below selects Zimmerman to drive growth

Rapidly expanding brand selects the Ft. Lauderdale agency as AOR

Social media remains an important tool for retailers

Almost all online retailers use social media

"The customer needs to receive consistent information and services at each contact point"

Interview with Mirko Hüllemann, CEO of Heidelpay

Black Friday 2015 and Holiday Shopping Survey

A few key points from the survey released by BestBlackFriday.com

Transforming targeted marketing and shopper engagement

In-store analytics provider integrates mobile marketing suite and launches new solution

Golden POS-Marketing: Tasting wine with all senses

The POSMA Awards 2015 with successful marketing concepts

The sales personnel in the store gets a mobile upgrade

A complete multichannel system enables selling anywhere in the store

New program helps shoppers identify orange Juice on store shelves

FindFloridaOJ.com provides a solution for those with a desire to know more about where their orange juice comes from

Reflektion named winner of Shop.org Startup of the Year Competition

The company’s technology aims to capture and respond to individual shopper’s intent in real time

Using jewellery instead of a smart phone to pay?

Startup develops first ring for contactless payment

"Today’s consumers primarily want a seamless customer journey"

Interview with Robert Wucher, Head of Technology and Digital Client Solutions, GfK

5-point formula to retail omnichannel success

Successful omnichannel strategies all include 5 fundamental pieces

Augmented advertising solution for British retailers

Monetise floor space more effectively

German consumers require convenience and value driven by technology

Oracle research: 76 percent of shoppers want retailers to adopt new technology to provide a true converged commerce experience