Interview • 03.09.2012

Video Technology: ”The Future of HD is digital“

Interview with Detlef Schreiber, Marketing Director DACH for EverFocus Electronics, Emmerich

Detlef Schreiber: Do not mistrust the cameras, but rather the “black sheep”...
Detlef Schreiber: Do not mistrust the cameras, but rather the “black sheep” that are being caught with video images.
Source: EverFocus

EverFocus based in Taipei, Taiwan, produces digital video recorders, video cameras and accessories. In this iXtenso interview, Master of Engineering Detlef Schreiber reports on the state of technology. He says, digital technology is able to do more and more and is getting ever more affordable. This is also what the Security-Messe (Security Trade Show) in Essen at the end of September is all about.


You have your own booth in Essen. What are your trade show highlights?

We have a medium-sized booth and are going to introduce our new products in the Full HD area. This pertains to network technology and HDcctv over coaxial cable. We will illustrate the differences between both technologies to interested parties. We will also showcase a digital video recorder with ”Tribrid“functionality, which processes the analog signal as well as the Full HD network signal and the Full HDcctv over coax signal. This is the fusion of the world of video so to speak.


What are the basic differences between network technology and a connection through cable?

The big difference is that network cameras, aside from the actual camera component, also contain a small computer. It handles image data compression and takes care of sending the data over the network. In the past, you input camera images over coaxial cable up to 150 meter into a digital recorder, which processed all signals, compressed and filed them. IP cameras deliver efficient network technologies with which the rigid structures of analog video surveillance systems are being broken up. The engineer has to rethink things here, because aside from technical knowledge on video design, he/she also needs expertise in IP technology. This is how we get to the last approach to solving this problem, the so-called ”HD-CCTV over Coax“. As the name already indicates, here you use HD standard and are able to transmit it over coaxial cable. The engineer only needs his/her video knowledge, but is able to achieve the same results as with network technology.


Keyword HD: when do you talk about High Definition?

Generally, HD starts at an image resolution of 1280 x 720 pixels, the so-called 720p standard. ”Full HD“ starts at a resolution of 1920 x 1080 pixels, the 1080p standard. Since most displays on the market support Full HD at this point, this format will also catch on more and more as the standard for cameras. This trend is also aided by the price development of HD camera chipsets. Full HD cameras are becoming more and more attractive in terms of price and are closing in on the price level of analog cameras.


Is HD possible with analog as well as digital cameras?

No. Analog cameras based on the PAL or NTSC standards reach their physical limitations in this instance. There are also new developments for analog cameras such as the new 960H technology, which improves the resolution of analog cameras to widescreen format and about 570,000 pixels. By comparison, Full HD delivers 2,070.000 pixels. We do not expect any groundbreaking advancement in analog technology in the direction of HD resolution. The future of HD is digital.


The focus at the trade fair is IP cameras. What is the benefit of network control?

You have new options with IP cameras to implement different surveillance tasks, be that due to the high resolution, the easy data processing, high quality video analysis or easy remote access.


German consumers do not trust cameras. What can you do about this?

Cameras can give people a feeling of security; equally, however, they also convey a feeling of surveillance and threat. Depending on the application, closed-circuit television has different functions. What’s important is that no laws, staff association collective agreements or other regulations or agreements are being broken. I believe it is important to clarify the positive objectives of a surveillance system, because essentially it is not the cameras that should be viewed with mistrust, but rather the “black sheep” who are being caught by the video images of the system when they break the rules.


Cameras are only as good as the software. What makes for a great recognition and controlling software?

Great software should be clear and easy to operate, but it should also be fairly flexible to respond to customer needs. In any case, a clear menu is standard plus an easy and fast viewfinder/image interpretation.


How do you find a qualified consultant for choosing and installing camera systems?

EverFocus has already collaborated with a network of retailers for many years. Together we host roadshow events, where we specifically demonstrate the strengths of our products. We are also happy to train interested parties, so that they are able to implement surveillance tasks at the end customer with their corresponding knowledge.


Interview by René Schellbach, iXtenso.com
 


 

Supplier
Logo: EverFocus Electronics AG

EverFocus Electronics AG

Albert-Einstein-Straße 1
46446 Emmerich
Germany

related articles:

popular articles:

Thumbnail-Photo: Frictionless checkout across all channels to build loyalty...
04.07.2019   #mobile payment #customer satisfaction

Frictionless checkout across all channels to build loyalty

H&M and Klarna elevate the shopping experience for US consumers

H&M and Klarna announced that they have expanded their current partnership agreement to also include the US market, in the development of an unrivalled payments and shopping experience across touchpoints. Together, H&M and Klarna are aiming ...

Thumbnail-Photo: E-commerce: AI-powered translations revitalize business...
29.04.2019   #online trading #e-commerce

E-commerce: AI-powered translations revitalize business

Interview with Boris Zielonka, Director Marketing & Sales, Eurotext AG

Retailers who set up an online store can expand their business – especially if they create a multilingual content strategy.As a language and translation service, Eurotext AG supports retailers in this endeavor. From this conversation with ...

Thumbnail-Photo: Changing markets: embracing disruption to harvest opportunity...
18.06.2019   #digitization #event

Changing markets: embracing disruption to harvest opportunity

Reporting from the first annual Retail & Brand Experience World Congress in Barcelona

More than 200 industry insiders highlighted the many challenges facing the retail sector today in interesting talks and lectures.Topics included the customer experience, the use of technologies, digital media, omnichannel strategies, personalization ...

Thumbnail-Photo: U.S. merchants lack critical tools to fuel global expansion...
10.07.2019   #online trading #e-commerce

U.S. merchants lack critical tools to fuel global expansion

Top challenges: payment localization, compliance, and cybersecurity

Rapyd, a FinTech-as-a-Service provider, today announced the results of its inaugural ‘2019 State of Cross-Border eCommerce: U.S. Merchant Outlook’, which found that most U.S. business units (91 percent) prioritize cross-border sales as a ...

Thumbnail-Photo: Introducing a new, powerful mobile POS in Posiflex’s MT series...
25.06.2019   #epos systems #cashpoints

Introducing a new, powerful mobile POS in Posiflex’s MT series

MT-5310W from Posiflex combines the mobility of a tablet with the functionality of a fixed POS terminal. .

Today’s customers have higher expectations than ever when it comes to service. To meet and exceed customers’ ever-growing expectations, Posiflex is pleased to present MT-5310W, the latest addition to the popular MT series: a hybrid ...

Thumbnail-Photo: Digital Signage Summit (DSS) Europe
07.05.2019   #digital signage #digitization

Digital Signage Summit (DSS) Europe

iXtenso readers receive a 30% ticket-discount!

The two-day event comprises a comprehensive mix of twin-track conference programme; hands-on workshops; exclusive presentations; numerous networking opportunities and a vendor and service supplier exhibition area.In 2019, DSS Europe returns to the ...

Thumbnail-Photo: Well cooled shopping entertainment, please!
15.07.2019   #refrigeration cabinets #refrigerated counters

Well cooled shopping entertainment, please!

What about modern refrigeration technology?

Pierluigi Schiesaro and Gian Paolo Di Marco from Arneg, a company focusing on food service equipments, talk about refrigeration systems as "shopping entertainment".They also tell us what sustainable refrigeration could look like and why ...

Thumbnail-Photo: The future of retail: AI is changing everything...
08.07.2019   #digital marketing #visual merchandising

The future of retail: AI is changing everything

AI-enabled systems help retailers understand their customers

For retailers, winning is still all about delighting the customer. The trick is to move fast enough and to be as nimble as possible to satisfy the customer not only today, but in the future. ...

Thumbnail-Photo: Improving performance with video training
19.06.2019   #personnel management #video

Improving performance with video training

Video tutorials for inventory management or customer service excellence

Smart Retail Solutions (SRS) has announced their ProfitTrax Platform is now including Best Practice Video Training in its Advanced Analytics Suite. Their team has successfully implemented the update because they believe the key to profit improvement ...

Thumbnail-Photo: Retailers growing produce in automated farms...
10.06.2019   #food technology #food retail

Retailers growing produce in automated farms

A plug-and-play method to grow clean, healthy food

GP Solutions, a developer of modular, automated micro-farms, announced it is developing systems for major retailers.Throughout the world, companies are embracing the concept of growing clean food onsite in easy-to-operate, automated growing pods. ...

Supplier

LANCOM Systems GmbH
LANCOM Systems GmbH
Adenauerstraße 20 / B2
52146 Würselen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen