Company News • 20.03.2015
Transforming the cashier role
Why do so many store owners still let manual cash handling hold them back?
Let’s look at the cashier role. Should the cashier be the gate keeper when the customer leaves the store? Checking everything, making no mistakes, acting almost like staff at the airport security gate. Of course not.
The cashier should provide great customer service, be friendly and leave a positive impression on the customer. So friendly, service-minded, and positive that the customer likes the experience, and wants to come back. Securing that customers return, secure future revenues for the store.
But cashiers today are often forced to focus on counting the cash correctly rather than on the customer. Automating the cash handling transforms the cashier role. The cashier recruitment profile changes from friendly, fast and faultless, to just friendly and fast. This new profile is much easier to recruit for and to keep on staff. Friendly and customer-service-oriented personnel will improve the store revenue by generating more returning customers.
There are already several examples in the store where automation has transformed the way the store runs and minimised errors. Scanners remove errors in reading price tags and in typing in the price on the POS-terminal. It’s quick, easy to scan for the cashier, and features an audible confirmation of success. Nice. The card terminal is another example. It removes the errors that are common when manually filling out the card slips.
So why do so many store owners still let manual cash handling hold them back? Errors in counting notes and coins, typing in the received amount, accepting counterfeits, giving back the wrong change are all cash errors that don’t have to happen. The cashier should be customer-focused, not cash-focused. Automating the cash handling will achieve that. And as a result, the store revenue will increase.
Source: CashGuard
channels: cash management, cash handling systems
