Company News • 04.01.2019

The fitting room leading the way of future retail

“The combination of physical and digital shopping is more profitable”

The Fitting Room in the shopping mall Nordstan in Gothenburg, Sweden exceeded expectations by combining the best of physical and digital retail. Project highlights include Increased online sales by 43 percent and returns reduced by 89 percent.

Supplier
Logo: Elo Touch Solutions NV

Elo Touch Solutions NV

Kolonel Begaultlaan 1C11
3012 Leuven
Belgium
Woman using a touch screen in a store; copyright: Elo Touch Systems...
Source: Elo Touch Systems

The Fitting Room was designed to act as a physical platform enabling the customer to try the full range of clothes from Wacay and shoes from Sneaky Steve in a retail space of only 63 square meters. Orders were placed by the customers on interactive touchscreens elevating the staff to dedicate all their talents on assisting customers. The order was delivered straight to the customer from the respective brand's warehouse.

“We are very impressed with the result of The Fitting Room which increased our total e-commerce sales by 43 percent. Since we were responsible for the supply and stock ourselves, we have a larger share sold at full cost, creating room for higher margin for all parties,” says Måns Månsson, CEO and founder Sneaky Steve.

And Jonas Eriksson, CEO and founder Wacay says: “When we enter a new market, we want to lead with the experience of Wacay and our view of clothes and clothing retail. The Fitting Room has given us new insights and tools for our upcoming establishment within the UK market.”

Woman using a touch screen in a store; copyright: Elo Touch Systems...
Source: Elo Touch Systems

The sales per square meter for The Fitting Room, which was open from October 11 to November 11, were almost twice as high as the average in the Nordstan shopping center. In line with expectations, the percentage returned was less than one percent, thanks to the fact that customers were able to try the products before ordering. The feedback from shoppers was consistently positive.

“Compared to more traditional store concepts where I worked, in The Fitting Room I could handle the several customers simultaneously without leaving anyone behind, as I had all test products, inventory information and product information available in the store. At first, I thought the concept would appeal specifically to the younger consumer, but I now understand the concept appeals to a broad set of consumers,” explains Bernth Carning, store associate at The Fitting Room.

All products in The Fitting Room were tagged to enable the customer to easily take part of the story of the product and the brand. This information could include everything from the designer's thoughts, sustainability information to specific features that add value to the product. In the dressing rooms, the customer could select a virtual environment where music, light and image contributed to creating the right feeling and atmosphere.

Noted Deniz Chaban and Johan Lind, CEO and founder, Touchtech and Vertiseit: “The result of The Fitting Room is proof that the combination of physical and digital shopping is both more profitable and more ecological. We look forward to sharing all the insights and lessons learned to create security and stability in the extensively changing environment that our customers are in.”

related articles:

popular articles:

Thumbnail-Photo: IKI selects Reflexis Systems intelligent workforce management to...
13.10.2020   #personnel management #workforce deployment

IKI selects Reflexis Systems intelligent workforce management to optimize labour efficiency

Lithuanian retailer will work with StrongPoint to deploy Reflexis solutions in 228 stores and across 5,000 employees

Reflexis Systems (now part of Zebra Technologies), the leading provider of intelligent workforce management and execution solutions for multi-site businesses in retail, food service, hospitality and banking, today announced that IKI, one of ...

Thumbnail-Photo: Leading Danish co-op upgrades with electronic shelf labels...
26.11.2020   #electronic shelf labels (ESL) #price labelling

Leading Danish co-op upgrades with electronic shelf labels

Large association strengthens its business

Transformation and growth have always been a driving force for Brian Johansen, who has been with Coop since he started as a service assistant in Brugsen, already as a 12-year-old. Since then, he has worked his way up. Today, he still appreciates ...

Thumbnail-Photo: New approach to print solutions
26.11.2020   #printers #POS printers

New approach to print solutions

Citizen presents five ideas on how printers can support sales during the pandemic

It’s been clear for a long while now: confronted with the Corona pandemic, retailers need to resolve bottlenecks such as the point of sale in their retail outlets in order to ensure the safety of their employees and customers. For many ...

Thumbnail-Photo: New SALTO Neo Cylinder Microsite
11.09.2020   #access control #access control systems

New SALTO Neo Cylinder Microsite

Overview of main features and benefits

To enable potential users to discover more about its SALTO Neo electronic cylinder SALTO Systems, a leading manufacturer of electronic access control solutions, has launched a new microsite dedicated to the product.The compact SALTO Neo Cylinder is ...

Thumbnail-Photo: This is how retailers get their online business holiday-ready...
02.11.2020   #digital marketing #online marketing

This is how retailers get their online business holiday-ready

Checklist for supply chain optimization, SEO, and digital marketing

One thing is clear: in this pre-holiday period, many consumers will avoid the city centers and do their Christmas shopping online. That is why the big retail chains are already vying for consumers' attention. The small stores and local retailers ...

Thumbnail-Photo: SALTO renews its commitment to quality management and environmental...
05.10.2020   #security #security technology

SALTO renews its commitment to quality management and environmental responsibility

At SALTO, just as we innovate to deliver market-leading access control solutions, we are determined to lead the way in quality management implementation and environmental efficiency savings

Achieving operational and environmental excellence takes many forms including social, environmental, and economic responsibility – particularly with regard to global sustainability and the environment we operate within. This responsibility ...

Thumbnail-Photo: Disposition and shelf maintenance in times of Corona...
19.08.2020   #POS marketing #shop equipment

Disposition and shelf maintenance in times of Corona

Tools for shelf management

The CPG industry is currently experiencing turbulent times just as much as retail. Challenges such as the ban on field sales force visits or the sudden increase in demand for some articles, which leads to gaps in the shelf and loss of sales, are ...

Thumbnail-Photo: Checkout-free service at Giant Eagle’s GetGo Café+Market store...
07.09.2020   #self-checkout systems #app

Checkout-free service at Giant Eagle’s GetGo Café+Market store

Retrofitting an existing store

Grabango announced the launch of commercial service with one of its retail partners, Giant Eagle, Inc, owner of GetGo Café+Market. Grabango’s checkout-free system is now available to save shoppers time by letting them skip the line. The ...

Thumbnail-Photo: Electric vehicles for safe on-the-go food distribution during pandemic...
28.08.2020   #food retail #delivery

Electric vehicles for safe on-the-go food distribution during pandemic

Gallery E vehicles solve food service challenges at universities and corporate campuses this fall

Gallery, the leading innovator of mobile carts for food, beverage and retail businesses, has announced a unique partnership with AYRO, Inc. and Club Car to launch a new line of electric vehicles to help bring food, beverage, and retail merchandising ...

Thumbnail-Photo: Retail Asia Conference & Expo 2020 rescheduled to 11-13 November...
18.09.2020   #online trading #retail

Retail Asia Conference & Expo 2020 rescheduled to 11-13 November

New spacious exhibition location

Informa Markets, the organiser of Retail Asia Conference & Expo 2020, announced that the event will be further rescheduled from 17-19 November 2020, to 11-13 November 2020 at the Hong Kong Convention and Exhibition Centre (HKCEC), Hong Kong.The ...

Supplier

APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning