News • 19.04.2017

Subway sandwich orders on Facebook via messenger bot

Guests can order to more than 26,500 restaurants in the U.S.

With Subway restaurant’s new bot for Messenger, guests can order sandwiches...
With Subway restaurant’s new bot for Messenger, guests can order sandwiches and salads within Facebook’s messaging platform.
Source: Subway

Subway restaurants launched a bot for Facebook Messenger that allows guests to order sandwiches and salads from more than 26,500 Subway restaurants in the U.S. The sandwich ordering bot was announced at the F8 Facebook Developer Conference with Agilitee, one of Subway's digital partners, and is the latest innovation from Subway Digital. Guests can use the bot to order a sandwich or salad, customize it with their favorite bread; cheese; vegetables; and sauce, and pay on any device that supports Messenger. The bot for Messenger is the latest addition to the brand's mobile order systems that includes web ordering and app ordering.

To use the bot: launch the Messenger app, visit Messenger.com or visit Facebook.com/subway and tap 'Start Order.' The bot will ask for the user's location to find the closest Subway restaurant. Then, the user is guided through selecting the sub bread, cheese, vegetables and sauce, as well as drinks, cookies or chips. Users choose their payment method: Facebook's payment system or Masterpass, a digital payment service from Mastercard, and the order will be ready for pick up in 15 minutes or less.

"Our bot for Messenger was just deployed in more than 26,500 U.S. Subway restaurants- the largest deployments of a Messenger bot in the restaurant industry. We're proud to offer our guests an innovative new way to order and pay outside the restaurants," said Carman Wenkoff, Subway's Chief Information, and Digital Officer. "This is a new initiative in the on-going quest to enhance the guest experience."

"We're excited that Subway is expanding their mobile order capabilities with a bot," said Stan Chudnovsky, Vice President of Product for Messenger. "It's a simple way to order food, and available to anyone who already has Messenger."

The Subway Digital team is innovating the brand's digital properties, enhancing the guest experience with a comprehensive global strategy. Subway Digital, created in 2016, is hiring more than 150 people for jobs supporting the brand's omnichannel approach.

Source: Subway

related articles:

popular articles:

Thumbnail-Photo: Toshiba bolsters point-of-sale performance with latest Intel technology...
21.01.2020   #pos marketing #self-checkout systems

Toshiba bolsters point-of-sale performance with latest Intel technology

9th generation Intel® Core™ processor enhances retailer operations and customer experience

Toshiba Global Commerce Solutions continues to empower retailers and enhance the customer experience by integrating Intel’s latest processor technology within its global point-of-sale (POS) systems. The 9th Generation Intel® Core™ ...

Thumbnail-Photo: Successful local grocery store: Here is the recipe...
10.01.2020   #electronic shelf labels (ESL) #food retail

Successful local grocery store: Here is the recipe

Fast price adjustment with electronic shelf labels

Many small local grocery stores have difficulty getting a profitable business, but in the Danish cottage area between Nymindegab and Hvide Sande, the local Min Købmand store in Bjerregaard has found the recipe to be successful. Now, the ...

Thumbnail-Photo: A strong team for the POS
18.12.2019   #pos systems #pos software

A strong team for the POS

Founding of neoalto GmbH

POS TUNING, the specialist for the optimized presentation of products at the point of sale, announces the spin-off of the digital services division. The GmbH (LLC), founded in September as neoalto, has already made a name for itself on the market ...

Thumbnail-Photo: Self-Service for the ultimate customer experience...
19.02.2020   #brick and mortar retail #self-checkout systems

Self-Service for the ultimate customer experience

EuroShop 2020: iXtenso spoke with Diebold Nixdorf

Diebold Nixdorf as a leader in connected commerce offers innovative technologies for the optimized mix of self-service and checkout systems. With the program Storerevolution™ their solutions are a benefit for customers and retailers at the ...

Thumbnail-Photo: Poindus VariPOS TSE Solution
11.02.2020   #security #pos systems

Poindus VariPOS TSE Solution

TSE for German fiscal regulations

Kassensicherungsverordnung (KassenSichV) regulates the technical requirements for electronic recording and security systems, such as Point-of-Sale (POS) systems & electronic cash registers in order to end the manipulation and potential tax ...

Thumbnail-Photo: Cloud access control for retail companies
27.01.2020   #security #security management

Cloud access control for retail companies

SALTO KS Keys as a Service: Manage access wire-free and in real-time

With SALTO KS Keys as a Service, all types of wholesalers and retailers, chain restaurants and banks can manage access to all shops, locations, offices and warehouses/storage rooms wire-free and in real-time. This enhances loss prevention, helps to ...

Thumbnail-Photo: Tired of paperwork? It’s time for AI!
26.03.2020   #consulting #brick and mortar retail

Tired of paperwork? It’s time for AI!

Artificial intelligence helps small and medium-sized retailers to tackle accounting

Accounting - A term that is synonymous with stress for many businesses. The minds behind sevDesk felt the same way, which prompted them to develop accounting software that tackles the annoying paperwork. In this interview, CEO Fabian Silberer talks ...

Thumbnail-Photo: The cash register capable of everything
18.02.2020   #epos systems #customer satisfaction

The cash register capable of everything

Flexible use from manned checkout to self-checkout point

Customers walking through the store with their own cash register on hand? This versatility of shop technology and shop fittings corresponds to the change in brick and mortar retail. MAGO wants to help retailers to meet this challenge with ...

Thumbnail-Photo: Smart digital labels and pricing automation
07.02.2020   #displays #electronic shelf labels (ESL)

Smart digital labels and pricing automation

SES-imagotag at EuroShop 2020

For 25 years, SES-imagotag has been the trusted partner of retailers for in-store digital technology. SES-imagotag, the worldwide leader in smart digital labels and pricing automation, has developed a comprehensive IoT and digital platform that ...

Thumbnail-Photo: Toshiba demonstrates the future of shopping at EuroShop 2020...
13.02.2020   #self-checkout systems #Trade fair special EuroShop 2020

Toshiba demonstrates the future of shopping at EuroShop 2020

Toshiba spotlights innovations enabling retailers to create “moments that inspire”

Toshiba Global Commerce Solutions offers EuroShop 2020 attendees a look into the future via its ‘Frictionless Store’, Feb. 16-20, hall 6 booth C41 in Düsseldorf, Germany. Toshiba’s innovative solutions enable retailers to ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
APG Cash Drawer (Germany)
APG Cash Drawer (Germany)
Leichtmetallstr. 22a
42781 Haan-Gruiten
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
MAGO S.A.
RUSIEC ALEJA KATOWICKA 119/121
05-830 Nadarzyn
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg