Company News • 31.03.2014

On- and Offline Commerce Converge

Equipmag 2014: An edition resolutely oriented towards retail innovation 360°

On- and Offline Commerce Converge

The 29th edition of EQUIPMAG trade show will be held from September 16 to 18 in Paris, Porte de Versailles.

As the leading French event dedicated to global solutions for points of sale and distribution, EQUIPMAG offers a complete overview of fittings, equipment, design, technologies and trends for brands and stores who want to develop their performance, whatever their size and their activity.

Original events will take place during the trade show. Under the common topic “Retail Innovation 360°”, they will answer the growing trend of cross channel consumption.


With its strong and unique position in the French market, EQUIPMAG meets with a great success. The trade show gets ready to host nearly 500 exhibitors, including 20% of international.

This international recognition will be achieved this year by the creation of a new professional event dedicated to the retail industry: the first edition of Equipmag Retail Expo China will be held from October 15 to 17 in Shanghai.


The retail industry is continuously evolving and reinventing itself. The customer buys anywhere, at any time and on any device. The purpose of EQUIPMAG is to allow its visitors who are retail professionals to discover all the solutions to make the customer path and the buying process easier. Therefore EQUIPMAG will showcase the existing solutions and innovations on all available channels.

In 2014, shop-to-web/web-to-shop convergence, customer relationship, agencies, innovative concepts and design will have the place of honor for a true 360° experience.

To present a global offer around 360° innovation, EQUIPMAG creates this year new exhibitions areas and enlarges the content proposed to visitors:

  • The E-Commerce/Drive/Supply Chain area to discover new products to maximize convergence of electronic commerce and in-store.
  • The Retail Consulting Project area to bring retailers and retail design, brand image, e-retail, digital agencies - and more – together.
  • The Start-Up Village to highlight young innovative companies.

Besides, new events will illustrate different aspects of current retail in its technological, sensorial and relational dimensions:

  • Retail LaB 2020, in partnership with L’Echangeur by LaSer: from home to the point of sale, this interactive area will concretely show the path of the customer of tomorrow. An immersion in the commerce of the future, in the skin of the 360° shopper.
  • My Retail 3D, a playful area about new consumption experiences. Around the three senses Watch/Feel/Taste, visitors will immerse themselves in the world of connected commerce as seen by Ecole de Design of Nantes, discover the olfactive signatures of various points of sale imagined by Sevessence, and enjoy the pleasure of a free consumption with Lavazza coffee.
  • EQUIPMAG 2014 TV Studio will host exhibitors, partners and guest experts, for live debates about current hot topics.

Finally, the 2014 conferences program will give great emphasis to French and international keynote speakers, making EQUIPMAG the most important retail event of the year in France.


related articles:

popular articles:

Thumbnail-Photo: CCV announces consolidation of its international payment division,...
02.07.2020   #mobile payment #payment systems

CCV announces consolidation of its international payment division, focuses on market innovations

Under the flagship of CCV GmbH, the company plans to bring its innovation into specific international markets

CCV Group B.V. has announced that all of its international business activities will now be consolidated and run within its Germany-based division - CCV GmbH. CCV GmbH will carry out the activities of the former CCV Deutschland GmbH and CCV Easy, a ...

Thumbnail-Photo: Behind the curtain: Inside Amazon
18.05.2020   #online trading #marketing

Behind the curtain: Inside Amazon

A Frankfurt startup helps sellers to improve their ranking on the platform

"I want to successfully promote and sell my products on Amazon" - that's the goal of many sellers. It comes as no surprise as the Seattle-based online store has evolved to become the largest e-commerce marketplace in Europe since its ...

Thumbnail-Photo: Electronic shelf labels: photo store introduces new technology...
09.05.2020   #electronic shelf labels (ESL) #electric displays

Electronic shelf labels: photo store introduces new technology

Cooperation between Photografica and Delfi Technologies

Photografica is a professional photography store in the heart of Copenhagen. Here, personal counseling and service play a crucial role. To the benefit of both employees and customers, the store has installed electronic price tags.With a central ...

Thumbnail-Photo: World’s first convenience store retrofitted with AI technology...
14.08.2020   #video surveillance #video cameras

World’s first convenience store retrofitted with AI technology

Standard Cognition to provide Circle K with autonomous checkout

Standard (“Standard Cognition”) announced that Alimentation Couche-Tard, a company that operates close to 14,500 convenience stores worldwide, including under the global brand Circle K, has selected Standard to pilot touchless, ...

Thumbnail-Photo: Disposition and shelf maintenance in times of Corona...
19.08.2020   #POS marketing #shop equipment

Disposition and shelf maintenance in times of Corona

Tools for shelf management

The CPG industry is currently experiencing turbulent times just as much as retail. Challenges such as the ban on field sales force visits or the sudden increase in demand for some articles, which leads to gaps in the shelf and loss of sales, are ...

Thumbnail-Photo: Digital access controls support distancing requirements in the era of...
06.07.2020   #brick and mortar retail #retail

Digital access controls support distancing requirements in the era of Corona

Essential staff are relieved and the risk of infection is reduced

Since the beginning of the pandemic, larger supermarkets and discounters have been imposing entrance restrictions to ensure that only a certain number of people are allowed within their Stores. Usually the access management is carried out by ...

Thumbnail-Photo: Stay safe with VariPOS
11.05.2020   #cashpoints #terminals

Stay safe with VariPOS

How technology helps – Stay safe at the point of sale

Technologies for product identification and payment authentication are great for improving the customer experience with speed and accuracy, but these technologies are also being seen as beneficial in the wake of the Coronavirus Pandemic. ...

Thumbnail-Photo: Interface for quick serial emulation and enhanced mPOS integration...
26.06.2020   #POS systems #software applications

Interface for quick serial emulation and enhanced mPOS integration

APG expands mobile interface portfolio to enhance connectivity options at the point of sale

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today the release of a new USB interface option: the 485 USBProLite™ USB to Serial Emulation Interface. This interface solution extends the ...

Thumbnail-Photo: COVID-19 accelerates adoption of contactless payments...
20.05.2020   #payment systems #coronavirus

COVID-19 accelerates adoption of contactless payments

Consumers around the world are switching to contactless to help with social distancing

RBR’s Global Payment Cards Data and Forecasts to 2024 reportreveals how increased contactless card issuance and acceptance combined with changes in consumer behaviour are driving growth in contactless payments. In 2018, the number of ...

Thumbnail-Photo: Zebra Technologies to acquire Reflexis Systems, Inc....
10.08.2020   #POS communications #workforce deployment

Zebra Technologies to acquire Reflexis Systems, Inc.

Acquisition helps Zebra empower every worker at the edge to execute the best next action

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced it intends to acquire Reflexis Systems, Inc., a ...


SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Apostore GmbH
Apostore GmbH
Uferstraße 10
45881 Gelsenkirchen
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
Gewerbering 1
84072 Au i.d.Hallertau
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen