Company News • 21.04.2016

Multitouch solution improves traveller experience at Frankfurt Airport

Third largest European Airport informs and guides travellers in
real-time thanks to the new Interactive Airport Desk

The Interactive Airport Desks are part of the Fraport AG digitisation strategy...
The Interactive Airport Desks are part of the Fraport AG digitisation strategy of providing personalised services and information for the travelling process.
Source: COSALUX GmbH

Fraport AG, the operator of Frankfurt Airport, is now making full use of Interactive Airport Desks based on the integrated polytouch® solution from Pyramid Computer GmbH. A popular feature in consumer applications, multi-touch systems are now increasingly used in commercial and industrial settings.

With the installation of polytouch interactive display solutions in Frankfurt Airport, users have access to real-time information on flights and directions, in addition to detailed shopping, dining and service opportunities. The guidance system and information terminal, which has an integrated computer and scanning unit, was installed by Offenbach, Germany-based COSALUX GmbH.

The installation provides several advantages for travellers, retailers and the airport authority. For travellers, customer-specific and personalised information drawn from six guidance databases in real time can be easily retrieved from any of the Interactive Airport Desks. Users simply scan their paper flight ticket or the ticket QR code displayed on their smartphone to receive travel information regarding itinerary changes, flight delays and gate changes, in addition to direct guidance to their departure gate.

A key practical benefit of the personalised information transfer is the automatic language detection feature, whereby passengers are automatically greeted and receive relevant information in their own language. As the third largest Airport in Europe and one of the busiest international connecting points for long haul flights, travelling passengers will benefit from this streamlined service, which puts the convenience of the traveller at the forefront.

The software embedded in the solution was made by infsoft - a specialist in indoor navigation and positioning system services. It is based on an existing digital 2D/3D map that the company created previously for the Frankfurt Airport app, which digitally covers an area of over one million square meters, some 1,000 points of interest and 30 kilometres of routes. The map has now been fully revised and modified to make the best out of this new exciting application.

Over the coming months, Frankfurt Airport is set to be on the cutting edge of...
Over the coming months, Frankfurt Airport is set to be on the cutting edge of linking online shops with bricks-and-mortar stores.
Source: COSALUX GmbH

Aside from the immediate traveller benefits, each 46-inch interactive display – offering maximum display brilliance and best available touch precision for optimised and intuitive user experience – also creates opportunities for digital signage and retail advertising.

"The Interactive Airport Desk, or I-AID, is more than just a way finding system," explains Alexander Coelius, CEO of COSALUX GmbH. " In addition to maps and positioning, the system provides localised information and offers/promotions from restaurants and shops which are updated daily.”

“In using the Interactive Airport Desks, travellers benefit from information, offers and promotions relevant to them,” continues Coelius. “Users can also type in any search terms they wish, such as ‘coffee’ or ‘newspapers’, offering maximum convenience and efficiency in the unknown transient location that is the airport terminal.”

The shops within the terminal also benefit in the form of increased customer flow and increased revenue thanks to special offers, promotions and further information displayed on the Interactive Airport Desks.  

“The Interactive Airport Desks are part of the Fraport AG digitisation strategy of providing personalised services and information for the travelling process,” continued Coelius. “it improves customer service drastically by offering travellers an easy to use personalised information desk. What’s more, the desk allows Fraport AG to gather quality data on users of the devices, which can then be passed on to retailers looking to target specific consumer groups.”

polytouch’s modular design enables seamless integration of peripherals such as printers, scanners and payment devices. Based on projected capacitive touch (PCT) technology that allows surface-flush installation, polytouch is highly user-friendly and offers numerous customised solutions possibilities.

“There are clear market trends towards new forms of interaction, applications with multiple points of contact and multi-user interactions,” commented Coelius. “Demand for integrated multi-touch system solutions is growing and there is a diverse array of applications distinctly focused on real-time content, with user satisfaction and utility a top priority. Be it product searches, navigation or production process monitoring, operation must be simple and fast.”

Over the coming months, Frankfurt Airport is set to be on the cutting edge of linking online shops with bricks-and-mortar stores. When pilot operation is complete, a double-digit number of additional Interactive Airport Desks will be installed at central points. In the meantime, COSALUX is working on getting the system to interface with a mobile app that provides coupons, among other things, and is intelligently linked to points/awards schemes by referencing passengers' scanned-in personal data. Customer groups can also be clustered together based on gender and age data to deliver highly targeted advertising to specific audiences.

“polytouch fulfils all the demands and requirements originally outlined by Fraport AG. Perhaps most importantly, this solution offers travellers a revolutionary user experience reflecting recent trends and developments in consumer technology.”

Source: Pyramid Computer GmbH

related articles:

popular articles:

Thumbnail-Photo: Nedap teams with Foot Locker to extend RFID project...
05.10.2023   #omnichannel #software applications

Nedap teams with Foot Locker to extend RFID project

Foot Locker successfully matches supply and demand in newly opened stores in Eastern Europe using RFID technology

Nedap the global leader in RFID solutions, announces that multi-brand sports fashion and apparel retailer Foot Locker has successfully extended Nedap iD Cloud to its new, Eastern European stores. The objective is to offer the best possible ...

Thumbnail-Photo: Tesco to introduce new scan-free technology on self-service tills at...
03.01.2024   #brick and mortar retail #Tech in Retail

Tesco to introduce new scan-free technology on self-service tills at GetGo store

Seamless Shopping Revolution: Tesco Tests Scan-Free Technology in London

Tesco is trialling an exciting new technology innovation that means customers don’t need to scan their items ...

Thumbnail-Photo: The global state of autonomous stores
18.12.2023   #Tech in Retail #self-checkout systems

The global state of autonomous stores

The stores are located in various retail segments such as food retail, fashion, electronics, convenience stores and fast food.

In a highly competitive global retail landscape, autonomous stores are an emerging force that addresses changing consumer behaviors, reduces operational costs, improves profitability, and powers revenue growth strategies. Advancements in autonomous ...

Thumbnail-Photo: Trigo and Netto Announce Autonomous Supermarket with Real-Time Receipt...
24.01.2024   #Tech in Retail #artificial intelligence

Trigo and Netto Announce Autonomous Supermarket with Real-Time Receipt Capability.

‘Final step’ in frictionless shopping drives trust by enabling consumers to view their receipts BEFORE leaving the store
Full size 800m2 grocery supermarket powered by computer vision AI is Europe’s largest retrofitted frictionless store

Trigo, a leading provider of AI computer vision technology that transforms traditional brick-and-mortar retail outlets into digital smart stores, and discount supermarket chain Netto Marken-Discount (also known as Netto), have partnered to launch ...

Thumbnail-Photo: Out of Stock in Retail and innovative solutions to avoid them...
07.11.2023   #brick and mortar retail #customer satisfaction

Out of Stock in Retail and innovative solutions to avoid them

Due to various events, the availability of goods in retail will be increasingly restricted from 2022, with the result that customers cannot find in food retail the products they wish to buy, because those products are sold out, are temporarily ...

Thumbnail-Photo: EuroCIS 2024: Go beyond today!
16.10.2023   #retail #Tech in Retail

EuroCIS 2024: Go beyond today!

27 to 29 February 2024 will see the Who’s Who of Europe’s retail technology sector meet in Düsseldorf

Go beyond today! EuroCIS at the end of February will once again show solutions and products for the retail of the future @Messe DüsseldorfIn late February, numerous companies will again exhibit solutions and products for retailers to shape and ...

Thumbnail-Photo: MPREIS Transforms Operations with Zebra Workcloud Task Management™...
06.11.2023   #customer experience #software developement

MPREIS Transforms Operations with Zebra Workcloud Task Management™ Software Solution

Austrian food retailer to streamline communication in around 300 stores to improve staff engagement, inventory optimisation, and customer satisfaction

MPREIS has around 300 Austrian stores in regions across Tyrol...

Thumbnail-Photo: First of its kind accessible checkout unveild by Woolworths, creating...
03.01.2024   #Tech in Retail #cashpoints

First of its kind accessible checkout unveild by Woolworths, creating new employment opportunities

Breaking Barriers in Retail: Woolworths' New Checkout Design for Wheelchair Users

In what is believed to be a world first, Woolworths has unveiled an accessible checkout, designed specifically for team members living with a physical disability, including people who use wheelchairs and other mobility aids such as walkers.The first ...

Thumbnail-Photo: New German vending partner for ITL
30.11.2023   #Tech in Retail #cash management

New German vending partner for ITL

Innovative Technology (ITL) have recently announced Bernd Boddart as their latest trading partner

Bernd Boddart will be supplying their cash validation and biometric age verification solutions to the German vending market. Bernd Boddart, based in Mönchengladbach, Germany, have 30 years of experience in the field of coffee machines, table ...

Thumbnail-Photo: Payment as a success factor: more than just paying...
15.01.2024   #Tech in Retail #payment systems

Payment as a success factor: more than just paying

Flashback to 1994: databases and ERP systems, first commercial websites, mobile phones with colour displays, CD-ROMs, Java as a programming language ...

Supplier

Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
REMIRA Group GmbH
REMIRA Group GmbH
Phoenixplatz 2
44263 Dortmund