Photo
Source: Delfi Technologies
Company News • 29.01.2021

More than 400 Danish Coop Stores Now with Electronic Shelf Labels

Back in 2010, the first Coop store implemented electronic shelf labels from the IT company, Delfi Technologies.

Store no. 400 became Irma at Islands Brygge in Copenhagen, which has undergone a major renovation project, where investments have been made into several initiatives to improve the shopping experience – this includes electronic shelf labels.

After several months of rebuilding, which has taken place during the store's opening hours, the local Irma store at Islands Brygge can now invite customers inside to an improved experience.

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Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Landgraben 75
24232 Schönkirchen
Germany
Shows a deep freezer outfitted with electronic shelf labels from Delfi...
Source: Delfi Technologies

Better customer experiences

In addition to electronic shelf labels, the improved customer experience covers the Infarm concept (vertical agriculture), where herbs are grown in the store. In addition, a large area with wine refrigerator, which is expected to become particularly popular among the increase in customers during the summertime.

A new deli is also one of the initiatives with "to-go" food, where customers can pick up the lunch or dinner. At the same time, there is a special department for the Irma concept "Green Meal" with a large selection of vegan and vegetarian products.

In connection with the store upgrade, the customer flow has changed in relation to the way customers move through the store. This means, among other things, that the checkout has got a new location as well as the fruit and vegs department - all to create a better experience for customers.

"Electronic shelf labels and the other new initiatives must contribute to give our customers a better experience when they visit our store" - Anders Roed Larsen

Electronic shelf labels are a must

The Store Manager has been with Coop since 2007 and has also been in several other stores with electronic shelf labels. Therefore, he already knew about the system and the benefits that, among other things, provide easier workflows for the staff and free up time for other tasks when there is no longer a need to change prices or product information at the shelves.

Delfi Technologies has provided barcode solutions to Coop Denmark for more than 25 years, including barcode scanners, receipt printers and other POS equipment for checkout.

"I know the system from many other Coop stores. It is a clear benefit, and we are constantly a step ahead with electronic shelf labels." - Anders Roed Larsen
Photo shows a retail display case with relevant product information shown on an...
Source: Delfi Technologies

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