Report • 10.03.2015

MetraWeather introduces Insights Discovery Programme at RBTE 2015

Studies will focus on correlating sales data and the consequences of weather events

The MetraWeather Insights Discovery Programme is a scientific and data-based study providing retailers personalised insights into how to leverage high-impact weather opportunities and mitigate losses and risks.

The studies will focus on correlating sales data and the consequences of weather events over the past three years and the impacts on retailers’ bottom lines.

“We already work with a number of the leading UK retailers to provide forecast guidance and insights that help our customers optimise weather opportunities, and mitigate or hedge degrees of risk and loss as a consequence of weather-related disruptions to footfall, purchasing behaviour and supply chain logistics,” said Sue Gunn, Business Development Manager, MetraWeather UK.

“MetraWeather provides powerful weather intelligence to UK retailers including Tesco, Morrisons, The Co-operative, Waitrose, M&S and ASDA, together with suppliers including Dyson,” added Gunn.

Visit MetraWeather at RBTE, Stand 753, to find out more about the retail Insights Discovery Programme. Retail executives who are invited to join the Insights Discovery Programme, will receive a BLUNT™ Classic fully tensioned street umbrella with the compliments of MetraWeather. 

Source: MetraWeather

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