Heiler Software’s Product Information Management will deliver Halfords efficiencies in the product data capture process from the supplier to the customer.
Providing a central database of sales and marketing assets to be utilized by the support centre functions. Significantly simplifying supplier’s contributions to the process and dramatically reducing margin for errors.
Paul Barron, Halfords Business Consultant said: “Product information makes all the difference when it comes to making a purchase decision whether buying online or in-store.”
“With PIM, we will avoid the separate information silos often accumulated by different data sources and publication channels. Our processes and the authorisation of product data will then be clearly defined. Significantly reducing duplication of effort whilst delivering our ambition of keeping our customers better informed”.
