Guidance announces the launch of its Retail Strategy Solutions practice and welcomes Brian Beck, a respected eCommerce veteran, as Senior Vice President to lead the new practice. Beck has more than 16 years of eCommerce and Omni-channel experience, as both a retailer and consultant.
Guidance Retail Strategy Solutions accelerates business growth for retailers and manufacturers through a proven eCommerce and Omni-channel approach. Services include strategic roadmap planning and execution, customer experience optimization (web, mobile, and post-sale experience), digital marketing opportunity analysis, organizational planning and development, and ongoing eCommerce / Digital Advisory services.
The new practices will enable retailers and manufacturers to:
- Attract New Customers
- Increase Revenue
- Increase Customer Loyalty and Retention
- Improve Customer Experience – both pre- and post-sale
- Reduce Operating Costs and Increase Efficiency
- Scale for Future Growth
- Measure Success in Quantifiable Metrics
Both Beck and Guidance have a track record of building eCommerce and Omni-Channel businesses by more than 100% annually. Beck most recently served as the Interim VP of eCommerce at Pacific Sunwear of California, and was a FitForCommerce advisor providing strategic consulting services to Epson, Harry & David, Teleflora, Magellan’s, Giant Tiger Stores, and Joan Lunden Productions, among many others.
“In the fast changing game of eCommerce and Omni-channel retail, CEOs and operating executives can miss opportunities for growth. With its excellent reputation and long history as a premier eCommerce services firm, Guidance is perfectly positioned to advise executives how to identify, understand, and achieve the explosive growth opportunities available through digital channels,” said Beck. “Guidance Retail Strategy Solutions leverages these digital channels to offer B2C and B2B retailers a host of mobile, web, digital in-store, social and digital marketing strategies and campaigns to capture new customers and drive growth across the spectrum.”
“We first worked with Brian, when he was VP of eCommerce at Harbor Freight Tools, a former Guidance client and a large discount tools retailer with more than 500 stores throughout the U.S.,” said Jason Meugniot, CEO of Guidance. “In that role, he led the effort to re-platform their site onto Magento Enterprise, increased traffic by 150% with digital marketing, and drove explosive revenue growth. His expertise will be invaluable to build our new Retail Strategy Solutions and help our clients meet and exceed their growth targets.”
Prior to Harbor Freight, Beck also was COO of OvernightPrints.com, the leading provider of quick turnaround, high-quality custom printed products with more than $70M in annual sales. In that role, he managed online marketing, customer support, and other operational functions. Beck will be based out of the Marina del Rey, Calif. office.
Source: Guidance Solutions Inc.
