Amazon’s acquisition of Whole Foods Market has come as a wake-up call to retailers who’d hoped to put off technology innovation until later. The tech giant is famously focused on innovating the customer experience and Amazon Go, their line-free checkout experience, is a centerpiece of that strategy. Retailers planning to compete for customers with Amazon and Whole Foods need to offer customers their own line-free shopping experience. The New York-based startup FutureProof Retail’s line-free checkout solution fits the bill.
FutureProof's platform took more than 2 years to develop and allows customers to shop and check out from their smartphones, at their own pace. Available as a private white-label solution or as a shared universal app, FutureProof’s solution is an easy and affordable integration for most store types including grocery, big box and fast fashion.
New shopping experience for customers: Scan your items with an app and walk out
“Most importantly, FutureProof’s solution is available now while Amazon’s Whole Foods deal isn’t expected to close until next year,” CEO Will Hogben says. “Retailers who offer their customers line free today will raise their expectations ahead of Amazon’s market entry and ensure their busiest customers have no reason to stray.”
“We started working on FutureProof Retail because we believe shopping should be easy and that the technology to do so should be accessible to everyone, affordable, and further support the wonderful services that many diverse retailers offer today.” President Di Di Chan adds, "What makes our solution different is that it works across different formats and is so user-friendly that even my grandmother loves it.”
