News • 11.04.2018

Fenix Outdoor International AG acquires Royal Robbins

Consolidation will be made in second quarter of 2018

A tent in front of a lake
Source: Dietmar Meinert / pixelio.de

Fenix Outdoor International AG, a global player in branded outdoor apparel and equipment, announces that is has signed an agreement and acquired 100 percent of the U.S.-based outdoor and travel apparel company Royal Robbins. 

Royal Robbins was founded by Liz and Royal Robbins in 1968. Liz and Royal started in Yosemite as climbing pioneers, which led to the creation of an exceptional clothing collection for travel and outdoor adventures.

"This brand complements the current apparel portfolio of Fenix Outdoor, both from a segment perspective and also from a geographical perspective, where Royal Robbins has a strong position in the North American market," says Martin Nordin, CEO of Fenix Outdoor.

Martin Axelhed, vice president at Fenix Outdoor, adds: "Fenix Outdoor is excited to partner with a brand with such a strong brand heritage and authenticity. We are looking forward to working with the Royal Robbins team to harness the brand's untapped potential to grow and expand its reach to more outdoor and travel enthusiasts worldwide."

"Being a part of Fenix Outdoor provides us with one of the larger platforms in the outdoor space to tell our authentic story, reach new consumers, and access new markets at an accelerated pace," says Michael Millenacker, president and CEO of Royal Robbins. "The brand will be well-positioned to build on our 50 years of heritage and drive significant growth."

Source: Fenix Outdoor International AG

more on: economy

related articles:

popular articles:

Thumbnail-Photo: Top 8 supply chain technology trends in 2019...
07.05.2019   #supply chain management (SCM) #artificial intelligence

Top 8 supply chain technology trends in 2019

Technologies that supply chain leaders simply cannot ignore

Gartner, Inc. has identified the top 8 supply chain technology trends in 2019.Gartner’s top strategic supply chain technology trends have broad industry impact, but have not yet been widely adopted. They might be experiencing significant ...

Thumbnail-Photo: Pioneering spirit in online retail: participation is welcomed...
27.02.2019   #online trading #food delivery service

Pioneering spirit in online retail: participation is welcomed

The startup company myEnso from Bremen shows how an online supermarket can be successful

Modern pioneers: At myEnso, customers have a say in the store’s product selection. The online store continues to evolve with its customers and focuses on quality, sustainability and an innovative spirit.We spoke with Isabella Henrichs and ...

Thumbnail-Photo: Improving performance with video training
19.06.2019   #personnel management #video

Improving performance with video training

Video tutorials for inventory management or customer service excellence

Smart Retail Solutions (SRS) has announced their ProfitTrax Platform is now including Best Practice Video Training in its Advanced Analytics Suite. Their team has successfully implemented the update because they believe the key to profit improvement ...

Thumbnail-Photo: Goodbye paper receipts: All documents stored in one app...
16.05.2019   #epos systems #cashpoints, cash register, cash desk

Goodbye paper receipts: All documents stored in one app

What happens when the Receipt Provision Ordinance takes effect? We digitize!

They create a lot of work and endless waste: tons of paper receipts from cash registers end up with customers or the waste bin every day. In early 2020, all consumers must be given a purchase receipt in Germany. That’s what the law mandates. ...

Thumbnail-Photo: Cameras, comfort and Artificial Intelligence...
09.04.2019   #security #cashpoints, cash register, cash desk

Cameras, comfort and Artificial Intelligence

Video: What self-checkout systems can already offer today

Self-checkout systems are enjoying ever greater acceptance and are regarded as an important future topic for retailers and customers. ...

Thumbnail-Photo: LANCOM Systems expands its solution portfolio with a range of powerful...
19.03.2019   #security #software developement

LANCOM Systems expands its solution portfolio with a range of powerful firewalls

Machine learning protects against viruses and malware

German network infrastructure supplier LANCOM is expanding its range of solutions with a full lineup of firewalls for small and medium-sized enterprises. The LANCOM R&S®Unified Firewalls are powerful solutions for effective cybersecurity: ...

Thumbnail-Photo: Why digital signage pays off big!
03.06.2019   #digital signage #customer relationship management

Why digital signage pays off big!

The right content can increase sales and customer loyalty

The strategic use of digital signage can unquestionably lead to increased sales, a boosted impact of the sales floor, a new shopping experience, and a stronger brand image. However, emphasis is too often placed merely on technical innovations that ...

Thumbnail-Photo: Online inventory management system
06.05.2019   #online trading #e-commerce

Online inventory management system

5 things e-commerce retailers should look for

In order to perform online efficiently as an Internet retailer, one needs to choose the most effective inventory management system. Its main features should include centralised user interface, full automation, automated stock checking and ...

Thumbnail-Photo: Changing markets: embracing disruption to harvest opportunity...
18.06.2019   #digitization #event

Changing markets: embracing disruption to harvest opportunity

Reporting from the first annual Retail & Brand Experience World Congress in Barcelona

More than 200 industry insiders highlighted the many challenges facing the retail sector today in interesting talks and lectures.Topics included the customer experience, the use of technologies, digital media, omnichannel strategies, personalization ...

Thumbnail-Photo: New innovative hybrid POS solution for small businesses...
20.05.2019   #pos systems #cashpoints, cash register, cash desk

New innovative hybrid POS solution for small businesses

Posiflex presents a new innovative Hybrid POS solution for small businesses

The Retail market is always evolving, and so is Posiflex. Posiflex continually stays attached to the market and identifies ahead what the market really needs. Posiflex is honored to present its latest innovative Hybrid POS solution, WT-3007A, to the ...

Supplier

Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
LANCOM Systems GmbH
LANCOM Systems GmbH
Adenauerstraße 20 / B2
52146 Würselen
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven