Company News • 12.11.2015
Dune to use in-store Wi-Fi analytics
Data on customer patterns will be used to provide extraordinary service
The solution replaces current visitor counting and will combine cameras and accurate Wi-Fi positioning to gather anonymous data on how people move and dwell within stores.
Zoe Owen, Retail Sales Director at Dune Group, explains: “The Walkbase solution provides us with real-time insights into customer conversion, visit patterns and customer journey and loyalty. This enables us to further improve our customer engagement & experience in our stores.”
She continues: “A new conversion metric is one of the innovations we’ve already taken into use. As well as of tracking transactions of all visits, we can now use transactions per engaged visits as one of the key performance indicators for our store teams.”
Wuoti continues: “We knew from the outset that building a Google Analytics solution for the physical world would be a no-brainer. What we didn’t see is the multitude of use-cases emerging, and the vast size of the opportunity for brick-and-mortar retailers in taking advantage of real-time data from their stores.”
Dune and Walkbase are continually collaborating to develop new uses of in-store data, thus improving both customer experience and store performance.