Company News • 12.11.2015

Dune to use in-store Wi-Fi analytics

Data on customer patterns will be used to provide extraordinary service

Walkbase supports a variety of positioning and counting technologies, including...
Walkbase supports a variety of positioning and counting technologies, including Wi-Fi, Bluetooth beacons, cameras and beam counters.
Source: Walkbase
Dune, the fashion footwear retailer, and Walkbase, the provider of in-store analytics for retail, today announced they have entered into a contract by which the Walkbase retail analytics solution will be deployed to all of Dune’s stores.

The solution replaces current visitor counting and will combine cameras and accurate Wi-Fi positioning to gather anonymous data on how people move and dwell within stores.

Zoe Owen, Retail Sales Director at Dune Group, explains: “The Walkbase solution provides us with real-time insights into customer conversion, visit patterns and customer journey and loyalty. This enables us to further improve our customer engagement & experience in our stores.”

She continues: “A new conversion metric is one of the innovations we’ve already taken into use. As well as of tracking transactions of all visits, we can now use transactions per engaged visits as one of the key performance indicators for our store teams.”

On top of the integrated sensor hardware, the Walkbase incoming data service is...
On top of the integrated sensor hardware, the Walkbase incoming data service is capable of capturing live data feeds from a large variety of 3rd party data sources.
Source: Walkbase
Tuomas Wuoti, CEO of Walkbase, notes: “With hundreds of client projects down the road, we are seeing a multitude of use-cases like this, with revenue impacts to retailers extending to tens of millions.” The most fruitful uses of analytics relate to conversion, store format, basket abandonment, customer segmentation and profiling, in-store advertising and merchandising, queue management, digital signage, campaign ROI, and window marketing.

Wuoti continues: “We knew from the outset that building a Google Analytics solution for the physical world would be a no-brainer. What we didn’t see is the multitude of use-cases emerging, and the vast size of the opportunity for brick-and-mortar retailers in taking advantage of real-time data from their stores.”

Dune and Walkbase are continually collaborating to develop new uses of in-store data, thus improving both customer experience and store performance.

Source: Walkbase

related articles:

popular articles:

Thumbnail-Photo: Toshiba: artificial intelligence for frictionless shopping...
21.02.2019   #self-checkout systems #Trade fair special EuroCIS 2019

Toshiba: artificial intelligence for frictionless shopping

AI, edge computing and smart shelf technology at the EuroCIS 2019

Thumbnail-Photo: Pioneering spirit in online retail: participation is welcomed...
27.02.2019   #online trading #food delivery service

Pioneering spirit in online retail: participation is welcomed

The startup company myEnso from Bremen shows how an online supermarket can be successful

Modern pioneers: At myEnso, customers have a say in the store’s product selection. The online store continues to evolve with its customers and focuses on quality, sustainability and an innovative spirit.We spoke with Isabella Henrichs and ...

Thumbnail-Photo: Interactive networking for true sales success...
06.03.2019   #digital signage #pos marketing

Interactive networking for true sales success

Smart distribution of video content at the POS

Modern retail marketing is all about communicating the right offers to the customers at the right time and in the right place. “In order to ensure the greatest possible efficiency and sales speed, for example during campaigns and special ...

Thumbnail-Photo: Using digital data to drive brick-and-mortar retail success...
31.01.2019   #brick and mortar retail #data analysis

Using digital data to drive brick-and-mortar retail success

Advanced Outlet Analytics

When it comes to using and analyzing relevant data, brick-and-mortar retail lags behind its online competition. While e-commerce retailers use detailed data from web analytics, CRM, and Google searches to analyze user behavior and generate ...

Thumbnail-Photo: The right payment options for online stores
11.02.2019   #online trading #security

The right payment options for online stores

How you can combat shopping cart abandonment with the right methods

One of the main reasons why shoppers will abandon a purchase is when popular online payment methods are not an option. That’s why online retailers must know what these payment options are. We give you an overview of the pros and cons for ...

Thumbnail-Photo: Toshiba spotlights new innovations for empowering retail...
21.01.2019   #mobile payment #payment systems

Toshiba spotlights new innovations for empowering retail

Showcasing its latest solutions, services and innovative concepts at hall 9 booth B42

Visitors to EuroCIS 2019 will learn at Toshiba's booth how every retailer can design his checkout to suit his and the customers' needs. Under the motto "Empowering the Art of Retail", Toshiba will present its end-to-end IT ...

Thumbnail-Photo: Worry-free legal compliance: tips for newcomers to online retail...
18.02.2019   #online trading #e-commerce

Worry-free legal compliance: tips for newcomers to online retail

Interview with Johannes Drijkoningen, Händlerbund e.V. (German online trade association)

It is imperative for all online retailers to be legally compliant. We talked to Johannes Drijkoningen, Association Advisor at the Händlerbund e.V. about support, relevant information and unfounded fear of digitization. ...

Thumbnail-Photo: Accurate and efficient: Artificial Intelligence for hiring and...
12.12.2018   #personnel management #artificial intelligence

Accurate and efficient: Artificial Intelligence for hiring and recruiting employees

"Other channels are no longer working": Interview with Melikshah Ünver from Taledo

Skilled labor shortage, high turnover rates and the challenges of digitization: recruiting and hiring top-quality employees is especially difficult in the retail sector, particularly when companies must shake off a dull and dusty image. This is when ...

Thumbnail-Photo: APG Cash Drawer announces hire of connectivity product manager...
08.03.2019   #cashpoints, cash register, cash desk #POS Solutions

APG Cash Drawer announces hire of connectivity product manager

They make addition to product management team to expand its product portfolio

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today the addition of Ron Stephenson to the position of Connectivity Product Manager. In his role, Ron will spearhead the company’s mobility, interface ...

Thumbnail-Photo: SES-imagotag VUSION Pulse Software
30.01.2019   #data warehouse management #software management

SES-imagotag VUSION Pulse Software

Improve Profitability and Reduce Waste

For 25 years, SES-imagotag has been the trusted partner of retailers for digital technology in stores. SES-imagotag, the worldwide leader in smart digital labels and pricing automation, develops a comprehensive IoT and digital platform that delivers ...

Supplier

Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
Casio Europe GmbH
Casio Europe GmbH
CASIO-Platz 1
22848 Norderstedt
MobiMedia AG
MobiMedia AG
Rottpark 24
84347 Pfarrkirchen
Elo Touch Solutions NV
Elo Touch Solutions NV
Kolonel Begaultlaan 1C11
3012 Leuven
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
EUROEXPO Messe- und Kongress-GmbH
EUROEXPO Messe- und Kongress-GmbH
Joseph-Dollinger-Bogen 9
80807 München
POSIFLEX GmbH
POSIFLEX GmbH
Flinger Broich 203
40235 Düsseldorf
Allgeier Enterprise Services
Allgeier Enterprise Services
Westerbachstr. 32
61476 Kronberg im Taunus