News • 03.08.2018

Cotton USA reveals latest UK shopping trends

Man-made fibres are falling out of fashion, as more UK consumers choose natural materials

Lamb; Copyright: panthermedia.net/baronb
Source: panthermedia.net/baronb

New research released today by Cotton USA reveals the latest shopping habits of UK consumers – including where and how consumers buy products, their financial optimism, qualities that motivate purchase decisions, and material preferences.

The findings, from Cotton USA’s Global Lifestyle Monitor (GLM), show that UK consumers feel positive about the cash in their pocket in 2018, with almost half of people (45 percent) saying they feel optimistic about their own personal finance. Compared to 2014’s findings, overall optimism is up by 8 percent.

The findings also show that Brits are continuing to shun man-made materials in favour of natural, high-quality fibres. Of those who said they would avoid buying certain materials, 28 percent of people refuse to buy polyester, 17 percent avoid synthetic acrylics, and 2 percent avoid rayon and viscose.

Additionally, when asked who or what is most responsible for garments made in a non-environmentally friendly way, manufacturers received the most blame from UK consumers (40 percent). This was followed by brands (21 percent) and, interestingly, the consumers themselves (17 percent).

When asked which fibres people feel are safe for the environment, cotton was found to be perceived as the safest (79 percent), and 69 percent of UK consumers also believe that cotton is the most sustainable fabric.

Nearly half of UK shoppers (45 percent) say they would pay more for clothing made from natural fibres, such as U.S. cotton, as opposed to only 4 percent who would pay more for synthetics. The most cited reasons for preferring natural fibres are that they are considered to be more comfortable (65 percent), of better quality (57 percent) and more durable (34 percent).

83 percent of UK consumers also say that cotton and cotton blends are the fibres they want in the clothing they wear most often, and 80 percent say cotton is best suited for today’s fashions. Reasons for preferring fibres such as U.S. cotton include comfort (75 percent), trustworthiness (72 percent), and softness (69 percent). Another 80 percent of consumers also associate the fibre with being authentic.

According to the research, 70 percent of UK consumers look at fibre content labels at least some of the time before purchasing a garment. Older generations were found to be most likely to look at fibre content labels, (75 percent), compared to younger consumers (63 percent).

Stephanie Thiers-Ratcliffe, International Marketing Manager at Cotton USA, said: “Across all parts of everyday life, consumers are becoming more conscious than ever before about how their actions impact the world we live in. Our findings truly reflect how this applies to the consumption of fashion and textiles, and really identifies the shift UK consumers have made in the past few years. However, despite these changes, British consumers continue to favour clothes and garments made from high-quality, natural fibres such as U.S. cotton – a trend that we at Cotton USA are confident will remain and strengthen in the future.”

Additional findings from COTTON USA’s Global Lifestyle Monitor research include:

  • More than half of UK consumers enjoy shopping for apparel, suggesting a broad based interest in fashion and style, over 50 percent of women under 35 shop for clothes once per month or more
  • Internet browsing is popular, especially with younger consumers. Nevertheless, concerns about purchasing apparel online remain. Primary issues are shipping costs (70 percent), clothing quality (67 percent) and return policy (58 percent)
  • Chain stores (59 percent), department stores (56 percent), and discount stores (53 percent) are each cited as channels where a majority of UK consumers say they shop for clothing
  • Consumers are most likely to say that fit (87 percent), comfort (84 percent), and price (79 percent) are most important to know before purchasing clothing
  • When making clothing purchases, 39 percent of UK consumers say they make clothing purchases on impulse, a slight decrease from 2016, when 43 percentreported impulse shopping
Source: Cotton USA

related articles:

popular articles:

Thumbnail-Photo: Stress-free and safe in the pharmacy
14.07.2020   #security #brick and mortar retail

Stress-free and safe in the pharmacy

Contactless access control thanks to the Digital Butler by Apostore

The experiences of the last few months were decisive for the local pharmacy. Whereas in the past the focus was on creating shopping experiences, pharmacists are currently dealing with a completely changed and more sensitive purchasing ...

Thumbnail-Photo: Knowledge is (retail) power
07.09.2020   #brick and mortar retail #digitization

Knowledge is (retail) power

The Germany Research Center for Artificial Intelligence (DFKI) wants to attain knowledge to assist the retail sector and creates digital twins of stores to make it a reality

Knowledge for all retailers - DFKI has launched the Knowledge4Retail (K4R) project series to achieve this goal. The driving force is an open-source platform for complex AI and robotics applications in retail.  The project relies on a digital ...

Thumbnail-Photo: Automated delivery services sprang up during China’s Covid-19 lockdown...
03.06.2020   #coronavirus #delivery

Automated delivery services sprang up during China’s Covid-19 lockdown

Retail technologies at Smart Retail Expo (SRE 2020)

In response to the Covid-19 outbreak, China’s retail giants JD.com and Meituan both deployed their smart deliver robots/vehicles in heavily locked down cities, such as Wuhan and Beijing. Insiders believe automated delivery technology will be ...

Thumbnail-Photo: Disposition and shelf maintenance in times of Corona...
19.08.2020   #POS marketing #shop equipment

Disposition and shelf maintenance in times of Corona

Tools for shelf management

The CPG industry is currently experiencing turbulent times just as much as retail. Challenges such as the ban on field sales force visits or the sudden increase in demand for some articles, which leads to gaps in the shelf and loss of sales, are ...

Thumbnail-Photo: World’s first convenience store retrofitted with AI technology...
14.08.2020   #video surveillance #video cameras

World’s first convenience store retrofitted with AI technology

Standard Cognition to provide Circle K with autonomous checkout

Standard (“Standard Cognition”) announced that Alimentation Couche-Tard, a company that operates close to 14,500 convenience stores worldwide, including under the global brand Circle K, has selected Standard to pilot touchless, ...

Thumbnail-Photo: Quantity discount on the WIMIsys PT51!
05.08.2020   #POS systems #displays

Quantity discount on the WIMIsys PT51!

From now until September 30th: 10% discount on the WIMIsys PT51 POS System when purchased together with a Swissbit TSE solution

Are you looking for TSE compliant POS solution for your customers in bakery, restaurant or retail shop? ...

Thumbnail-Photo: eBay’s management of payments begins scaling globally...
24.07.2020   #online trading #e-commerce

eBay’s management of payments begins scaling globally

Payments initiative reaches a milestone as the Operating Agreement with PayPal expires

Starting today (July 20th), eBay will begin expanding its management of payments around the globe. The company embarked on its journey to manage the end-to-end payments process on its marketplace platform in late 2018 and is already seeing success ...

Thumbnail-Photo: Offline stores sales in US department stores decline by 75% in Q2 2020...
25.09.2020   #e-commerce #brick and mortar retail

Offline stores sales in US department stores decline by 75% in Q2 2020

... as e-commerce is set to grow by 20% in 2020

According to the research data analyzed and published by StockApps.com, US department stores reported a 75% drop in sales during Q2 2020. The report estimated a decline of 60% for the whole year, while predicting a 20% increase in e-commerce for the ...

Thumbnail-Photo: Digital access controls support distancing requirements in the era of...
06.07.2020   #brick and mortar retail #retail

Digital access controls support distancing requirements in the era of Corona

Essential staff are relieved and the risk of infection is reduced

Since the beginning of the pandemic, larger supermarkets and discounters have been imposing entrance restrictions to ensure that only a certain number of people are allowed within their Stores. Usually the access management is carried out by ...

Thumbnail-Photo: POS TUNING tuned its pushfeed system
02.07.2020   #product presentation #product classification systems

POS TUNING tuned its pushfeed system

The supplier optimizes the compartment systems C60 and C90

Never change a running system?Who doesn't know this saying? Changing something well-tried always has something to do with risk. The danger that something suddenly doesn't run as well as before is always there. But standstill has never ...

Supplier

Apostore GmbH
Apostore GmbH
Uferstraße 10
45881 Gelsenkirchen
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen