Purchase influence moves to consumer-to-consumer with power shift to shoppers
68% of Americans find ratings, reviews, photos, and videos from other shoppers important
review management
Customers increasingly share bad reviews and complaints on public communication channels. This can damage the brand image and lower customer loyalty. That's only one of the reasons why businesses should design a review management strategy.
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Tech evaluation and employee feedback among them
US consumers say fake online reviews are a growing problem
Uberall analyzes four million reviews on Google, Facebook, Yelp and Tripadvisor to determine rates of review fraud
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Responses to queries on social media impact service quality perception
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How you can effectively respond to negative reviews and use them to be a benefit to your company
The importance of effective complaint management
A strategic and cross-channel approach to handling negative customer experiences
Storefront technology turns spectators into paying customers
Fomo brings social proof to brick-and-mortar retail
91% of SMBs think customer reviews are critical
Survey about online customer reviews on platforms
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Gather customer feedback and analyze it
