multisensual marketing

In-store marketing measures: the variety of recipes is a challenge, too

With the right seasoning, you can inspire customers and increase sales

6 disruptive ideas for sales promotion in retail

If you want to sell, you have to captivate, convince and inspire

Interactive Touchpoints: Marketing you feel

Fingerfood for your customers

4 applications of AR and VR that can transform your retail sales

Enhanced reality applications for sales promotions and product marketing

Smell – association - sale?

How scents affect your customers

Sensory experiences increase in-store sales

New Research from Mood Media confirms that sensory marketing has a positive emotional, cognitive and behavioral impact on shoppers

Sight and sound help your point of sale business go round

Stories are used to teach, comfort, and entertain

Retail problems: We’ve got the premises but where are the customers?

The Trendforum Retail 2019 highlighted multi-use retail developments

Imaginative sales promotion – displays for the POS

The POPAI Award finalists 2019 in our photo gallery

Virtual commerce: shopping in a different reality

What we can expect from virtual reality in retail

Stephanie Cohen Home: A new luxury flagship superstore

A 40,000 square foot high-end and innovative furniture store has opened up on the North Shore of Long Island

See it, feel it, get it: German consumers have no patience whilst shopping

Mood Media Launches New Global Study “The State of Brick & Mortar: 2017” 11,000+ consumers surveyed

When music becomes a brand

Custom music playlists put customers in the store in a happy mood

Scent marketing in retail creates a welcoming atmosphere

The use of scents at the POS increases attractiveness and customer loyalty

Reima AirConcept runs smelling pictures

Perfect visual display advertisement you can smell

The smell of barbecue is in the air

Weber Original Stores provide all customers with a personalized grilling experience

Sound systems perfectly stage products and brands

Whispering Window and Sound Shower draw customers to the store and entice them into buying

adidas in London: A flagship store in the digital age

The shoe is the star. The hip sneakers in London’s adidas store are downright being celebrated

What we hear is what we feel: Guiding the buying decision process sensibly

Interview with Professor Monika Imschloß, University of Cologne

Just try it: What brick-and-mortar stores do better than online retailers

Experiencing and testing with all senses

Sensual Design - Shop-Design with Multisensual Marketing

Retailers should focus on the basics: The art is in reaching the recognition threshold but not crossing it