merchandising products

The eye is shopping too!

Visual merchandising and product presentation at EuroShop 2020

For a successful purchase, it sometimes takes more than just a full wallet. Customers want to be addressed in the store - not only by staff, but also visually. We also took a look around EuroShop in terms of visual merchandising and product ...

Social networking for neighbors

Nebenan.de is a social media platform where both neighbors and local businesses can network

"Mrs. Müller, may I borrow some flour from you?" The online platform nebenan.de has accommodated requests like this one and others among neighbors for some time now. Neighbors can also post in the “for free” section or ...

A pearl among commodities: encouraging impulse buys

How to make the most of wait times

It’s wonderful if customers come to retail stores to buy things. It’s fantastic if they buy more than they planned to purchase. This offers many opportunities, especially for brick and mortar retailers as surveys show: customers are more ...

82% of specialty retailers are growing

Brands expected to help with merchandising support

As the wholesale market grows, brands and retailers need to align to receive the right products in the right stores.Envoy B2B’s independent research of over 1,200 retailers has shown that there is growth within the wholesale market. 82 percent ...

Promotions just as important to UK customers as product quality

Study finds that promotions are a key factor in customers’ purchasing decisions when buying home and kitchen appliances

When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. The independent study of 2,000 British adults, commissioned by 360insights, found that 17 percent ...

Permaplay Video Brochure and Video Box

Perfect communication "out of the box – into the heart"

Just imagine: A high-quality brochure or information box in the form of a letter on your customer’s desk – and as soon as they open the cover (box) or the first page (brochure), they see and hear your advertising message in picture and ...

Targeted merchandise and omnichannel initiatives

Rethinking merchandise offerings while enhancing omnichannel efforts

The nation’s largest retailers, as ranked by STORES Magazine and Kantar Retail, have collectively held their top spots thanks to one common denominator: rethinking merchandise offerings while enhancing their omnichannel efforts. The annual ...

European Sign Expo announces packed programme of feature content

Seminars, workshops and live demonstrations to take place daily

Sign-makers and signage buyers will be able to take advantage of a wealth of free content, interactive demonstrations and workshops at European Sign Expo 2016, 8-11 March.

Merchandising shifts to a customer-centric focus

New consumer shopping behaviors have made the merchandising process infinitely more difficult.

Consumers just don’t shop the way they did a few years, months, or in some cases, even weeks ago. Therefore it comes without surprise that retailers would cry out for a better understanding of consumer demand. Analytics to measure ...

"Today’s consumers primarily want a seamless customer journey"

Interview with Robert Wucher, Head of Technology and Digital Client Solutions, GfK

To understand what services customers expect today, retailers should know exactly what touchpoints their customers use to get in touch. Only then can they align their sales approach, advertising and services accordingly. Robert Wucher, Digital ...

Footprint Retail Services selects Natural Insight workforce management software

Cloud software simplifies labor management for america’s premier in-store service provider

Natural Insight, a leader in enterprise cloud applications for retail merchandising and field marketing announced today that Footprint Retail Services, America’s premier provider of retail merchandising, installation and remodel services, has ...

Imports up as retailers look toward holiday season

Import cargo volume at the nation’s major retail container ports is expected to increase 3.6 percent

Import cargo volume at the nation’s major retail container ports is expected to increase 3.6 percent this month over the same time last year as retailers begin to bring in merchandise for the holiday season, according to the monthly Global ...

Century 21 Department Store selects Mi9 retail merchandising and business intelligence

Enabling teams to work more efficiently and effectively

Mi9 Retail, the provider of enterprise retail merchandising, business intelligence and store operations software, announced that Century 21 Department Store has selected Mi9 Retail to replace its current systems. Century 21 found the superior ...

Annual Pro Group Merchandising Conference in Atlanta in June

Manufacturers will meet with PRO Group-affiliated distributors at the annual Group Merchandising Conference (GMC) June 15-17, 2015 at the Embassy Suites Atlanta at Centennial Olympic Park. During the 3 day conference vendors will have the ...

Retail industry veteran Chris Allan appointed as Quantum Retail CEO

Quantum serves a broader segment of the retail market

Quantum Retail Technology Inc., the industry’s leading provider of merchandise optimization and inventory solutions for retail has announced that Quantum co-founder Chris Allan has been appointed as its CEO. “Chris was the natural ...

In-store communications: New online visual merchandising tool

Unefi now available to US retailers

US retailers can finally move away from archaic spreadsheets to manage their in-store and digital merchandising campaigns as Unefi, a Canadian-based software company is now offering their solutions to US retailers. Currently managing three ...

The ANA and BAA join forces to elevate brand building

The ANA (Association of National Advertisers) and the Brand Activation Association (BAA) today announced that their boards of directors unanimously approved plans for the ANA to acquire the BAA as of July 1, 2014. The acquisition reflects the ...

Retail: Brand equity through celebrity endorsements

A lucrative business – on both sides

In Germany, TV show host Thomas Gottschalk and gummy candy maker Haribo are considered THE prime examples when it comes to successful celebrity endorsements. In recent years, large German retail companies like KiK, EDEKA and REWE also brought ...

“eCommerce promotes traditional types of advertising“

iXtenso-Interview with Ute Holtmann and Marlene Lohmann, EHI Retail Institute

Retail today has a great many possibilities for advertising and customer communication available – and the Internet constantly creates new channels. Nevertheless, the traditional types of advertising such as ads, flyers and catalogs continue ...

Efficient ways of advertising

Modern sales approaches for the retail market

It almost seems like an anachronism: while retailing increasingly takes place on the Internet and e-tailers are taking away more and more market shares from brick and mortar retailers, the German retail market prefers to stick with traditional types ...

Retailers cut price of Olympic souvenirs by up to 80%

The Olympic Games have only just started, but retailers have already begun cutting the prices of Olympic souvenirs by up to 80% according to pricing intelligence specialist Profitero. Analysts have estimated that London alone could see an extra ...

”Women grab their own power drill and grinding machine“

Interview with Julia Anne Schneider, Spokesperson Bosch Power Tools, Leinfelden-Echterdingen

Power Tools is the name of the Bosch division for electric and gardening tools. For a long time, power drills and cordless screwdrivers were considered a man’s domain, but Bosch has understood the signs of the times: more and more women want ...

Germany: Introduction of DAB+ increases sales of portable audio devices with DAB+ capability

The launch of the new DAB+ (Digital Audio Broadcasting) standard in Germany in August 2011 was eagerly expected. Within the Consumer Electronics industry, private broadcasters and leading manufacturers are working to ensure the technology reaches ...

30 September 2009 in Düsseldorf:

viscom launches new conference “viscom tec.09 conference“ What will visual communication look like in future?  Düsseldorf. In any size, on just about any material, printed, digital, mobile or web-based and interactive, as ...