geomarketing

Evolving need for AI and big data analytics in mobile marketing

Global mobile marketing industry report 2020-2024

EuroShop interactive: Successful use of GPS and beacons

The retail industry is more mobile than ever before. That was also evident during this year’s EuroShop: 12,000 visitors took advantage of the current EuroShop app

Geomarketing opens up new opportunities for the retail sector

Real-time data will play a decisive role in the future

Enticing customers to the POS with geo-fencing

„Location-based advertising is an inevitable part of the modern marketing mix“