brand management

retail trends - EuroShop 2017

The Magazine for retailers with the focus on trends in retail technology and design.

Here you will find the epaper. ...

Social Media is important, face-to-face interaction is even more essential

Interview with Jan Kalbfleisch, Managing Director FAMAB Association for Direct Business Communication

At the EuroShop 2017, nothing is more important than having a great trade fair booth. Technology and digitization are not just great toys, they are also amazing gadgets to showcase your brand. Virtual reality and interactive designs are major ...

Study on private label success, new marketing challenges and opportunities

Trace One collected twelve truths about private label success

Trace One, the global leader in private label management software, today released a special report titled, “12 Truths about Private Label Success: Marketing Challenges and Opportunities.” The report includes findings from a recent Trace ...

SPAR Group expands into Brazil

With acquisition of New Momentum in-store companies

SPAR Group, a leading global supplier of merchandising and other retail services, announced that it has taken a majority position in a newly created joint venture corporation acquiring ownership from The Interpublic Group (“IPG”) in ...

Label management software: Trace One announces new leadership

Trace One announced the appointment of Christophe Vanackère as CEO and Michael Cohen as Chief Technology Officer

Trace One, the global leader in private label management software, today announced the appointment of Christophe Vanackère as CEO and Michael Cohen as Chief Technology Officer (CTO). The new leadership follows the acquisition of Trace One ...

On a global scale: Identify key strengths and critical opportunities

The Global GfK/NPD Brand Report, provides the highest amount of global point-of-sale (POS) coverage available for technology and home industries on the market

The Global GfK/NPD Brand Report, a single repository of category data across countries covered by both NPD and GfK, aligns brand names, key attributes, and attribute values with a powerful front-end interface that highlights key strengths and market ...

Brand appearance: building customer loyalty with relevant topics

Interview with Michael Ostertag-Henning of Schmidhuber

Store design and trade fair presentation are the direct touchpoints between a brand and the customer. We talked with Michael Ostertag-Henning, Managing Partner at the creative agency Schmidhuber, about how increasing digitization impacts brand ...

”The POS is not rocket science“ – emotional design for Astra

Interview with Lars Roisch, Managing Director at Stein Promotions on the design of the Astra product vignette in St. Pauli’s Edeka

Shopper, retailer and industry: product marketing needs to include these parties’ interests at the POS system. That’s good advice from Lars Roisch, Managing Director of the Stein Promotions Agency. In this interview, he explain how his ...

Footwear with history: Timberland partners with Thread

New collection of Timberland footwear and bags to feature Thread fabric, made from plastic bottles collected in developing countries

Global outdoor lifestyle brand Timberland today announced a partnership with responsible fabric manufacturer Thread, furthering both brands' longstanding commitment to environmental and social responsibility. Crafted from plastic ...

Eco-friendly store brands are a 'win-win-win situation'

Research shows higher prices plus ethical marketing improve sales

Private label brands (PLBs), like Costco’s Kirkland or Walmart’s Great Value,represent 17 per cent of total sales in the United States, growing by about 13 per cent annually. That’s big business for retailers, and it could be ...

Liganova USA welcomes new Managing Director, Daniel Kellmereit

The US-company opened in 2015, marks an extension of the Liganova group.

International brand retail specialist Liganova announces the appointment of Daniel Kellmereit as new managing director for Liganova USA Inc., based in San Francisco/Silicon Valley. Born in Germany, Daniel has lived and worked ...

Walpole announces winners at Walpole British Luxury Awards

Brands set their sights on US market for growth

Last night, industry CEOs and key figureheads gathered at the star-studded Walpole British Luxury Awards in London to share the success of exceptional brands, experiences and individuals in the luxury sector, both within Britain, and ...

Just try it: What brick-and-mortar stores do better than online retailers

Experiencing and testing with all senses

Over hill, over dale or off to bed ‒ getting to test products directly in the store is a real advantage brick-and-mortar businesses have over online retailers. All of our senses become a part of the purchase decision in this case. Creating an ...

Golden POS-Marketing: Tasting wine with all senses

The POSMA Awards 2015 with successful marketing concepts

Tasting wine in a different way: With the aim to enhance the popularity of the brand „Barefoot“ a promotion agency in Hamburg, Germany developed a special promotion concept which is quite different from usual food tastings.It was ...

Shop Waves: The Reconfiguration of UK Retail

Asda ranked as the ‘best of the best’ retailer and faith being restored in Tesco

Despite its recent dip in trading, 51 percent of UK manufacturers ranked Asda as the overall top retailer, based on key criteria such as clearest strategy and best buying team, in the 2015 UK PoweRanking study launched today by the retail and ...

DSW announces 22 new stores to open fall 2015

The DSW store locations will be nationwide, including the opening of six stores in new markets

"Opening 22 new stores is exciting for us, especially during the fall season when we have such an extensive boot assortment to showcase. Expanding our store base allows us to grow our footprint in areas we already call home, while ...

Century 21 ranks highest in customer satisfaction

Across all home buyer/seller segments for a second consecutive year

The J.D. Power 2015 Home Buyer/Seller Satisfaction StudySM, now in its eighth year, measures customer satisfaction with the nation's largest real estate companies among customers in four segments: first-time buyers, repeat buyers, ...

Growth in retail differed in scope and size in 2014

Top 10 Fastest-Growing Retailers in the U.S.

In retail, it pays to stand out from the crowd, and STORES Magazine’s 2015 Hot 100 Retailers list finds several of the fastest-growing companies in the U.S. have emerged head and shoulders above their competitors by honing a niche that clicks ...

Kimberly-Clark Corporation releases annual Sustainability Report

The 2014 Sustainability Report introduces the framework for the company's new 2022 platform

Kimberly-Clark Corporation published its annual report on sustainability, providing a comprehensive overview of the company's sustainability efforts, focusing on case studies that highlight social and environmental progress throughout the ...

A Pea in the Pod opens shop in Harrods

Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel

Destination Maternity Corporation announced it opened a A Pea in the Pod shop in shop at Harrods, the iconic Knightsbridge department store in London.  This relationship marks the first time A Pea in the Pod branded apparel and its unrivaled ...

National Identity: Does buying local mean shunning global?

U.S. consumers are often urged to "buy American", and some special interest groups even claim that buying foreign products is inappropriate, or even immoral

U.S. consumers are often urged to “buy American,” and some special interest groups even claim that buying foreign products is inappropriate, or even immoral. But when it comes to buying domestic products, positive feelings for ...

Report: An insight into the US mobile advertising market

Overview of the existing environment and future requirements for the US mobile advertising market

Research and Markets has announced the addition of the "An Insight into the US Mobile Advertising Market" report to their offering. This report insight presents an overview of the existing environment as well as future ...

Brand Brilliance Award Winners: Activision, Divvy, Kind, and Always

The Brand Brilliance Awards recognizes the most influential and dynamic brand marketers across four categories: Brand Activation (Active Brand Award), Industry Impact (Game Changer Award), Legacy (Hero Brand Award) and Creativity (Inspiration ...

Annual Pro Group Merchandising Conference in Atlanta in June

Manufacturers will meet with PRO Group-affiliated distributors at the annual Group Merchandising Conference (GMC) June 15-17, 2015 at the Embassy Suites Atlanta at Centennial Olympic Park. During the 3 day conference vendors will have the ...

"The store windows are our calling card"

Interview with Nicole Werner, Visual Designer at fashion house L+T in Osnabrück, Germany

The design of the German Fashion House L+T is single sourced from the store window all the way to print advertisements. Nicole Werner, who was recently presented with the Award for Best Visual Marketing for her work, is in charge of design at the ...

Deciding on a purchase: Does it matter if you look up or down while shopping?

Next time you look up at a higher shelf in a store or down at your phone when making a purchase, think about how the direction you are looking could influence your decision. According to a new study in the Journal of Consumer Research, ...

Launching a new brand: Is partnering with a popular brand a good idea?

Companies should carefully manage the presence and timing of performance promises when promoting brand partnerships

If you're trying to sell a new brand of cereal, teaming up with Kellogg's or General Mills would seem like a really great idea. However, a new study in the Journal of Consumer Research shows that partnering with established brands ...

ChannelAdvisor expands e-commerce support for branded manufacturers

ChannelAdvisor Corporation announced the acquisition of E-Tale Holdings Limited, a UK-based company that offers a leading global “Where to Buy” solution. With this acquisition, ChannelAdvisor offers the industry’s first holistic ...

The ANA and BAA join forces to elevate brand building

The ANA (Association of National Advertisers) and the Brand Activation Association (BAA) today announced that their boards of directors unanimously approved plans for the ANA to acquire the BAA as of July 1, 2014. The acquisition reflects the ...

Punchtab study reveals Millennial purchase drivers for fashion brands

PunchTab, the leading omni-channel engagement and insights platform, released a new study on Millennial purchase behavior among fashion brands and retailers. More than 1,200 Millennials participated in the study, which reveals the key buying drivers ...

New trends in retail store branding

The importance of building a prominent brand

What’s the first name that comes to your mind when you hear ‘discount retailer’? Chances are that the names Wal-Mart or Target pop up – and it’s not surprising because these are two of the most valuable retail brands in ...

Fashion firm M&S Mode sets a trend for higher efficiency and lower costs with iShopShape

Three integrated solutions drive time and money savings for VM staff

Haarlem/Netherlands – Netherlands-based M&S Mode has selected iShopShape’s Mockshop, Sampleroom and StyleShoots products to streamline key processes, including visual merchandising (VM), product range visualisation, and product photography. This ...

Windo® poster displays

In-store advertising

Influenced by radio, television, print and Internet, your customer enters the store ready to buy, only to be overwhelmed by the countless number of products. For this reason, in-store advertising is becoming increasingly critical to the marketing ...

E-Rail® - An electronic in-store sales promotion system

TOSHIBA TEC to consolidate retail shelf space and attract consumers to branded products with new E-Rail concept

TOSHIBA TEC Europe, a leading retail and industrial automation solutions provider, announced E-Rail®, an electronic in-store sales promotion system used to actually place product and promotion at the point of purchase. The majority of purchase ...

FloorWindo® - Face the Floor!

Never has floor advertising been so effective and so easy to use as with the FloorWindo® exchangeable poster display. By standing out right at the point-of-sale, the FloorWindo® increases brand awareness and drives sales. This unique ...