Farmstead, an online grocer, announced the launch of its weekly Sustainable Routes to reduce the amount of vehicles on the road, reducing carbon emissions and Farmstead’s delivery costs. The savings are passed on to customers in the form of lower prices and free delivery.
Farmstead creates Sustainable Routes by grouping together neighbors who all receive their Farmstead deliveries during the same day and delivery window each week. This allows Farmstead to deliver to more customers at the same time with fewer vehicles, while giving customers three delivery windows a day, seven days a week. The company estimates that this approach will take 9-10 unnecessary cars off the roads for each delivery route that leaves the Farmstead micro-hub through its new Sustainable Routes program. As a neighborhood’s route becomes more sustainable, the company will also offer customers on the route benefits like exclusive product discounts and reduced order minimums.
This also marks the first time that customers can invite friends and neighbors to join Farmstead to make their route more sustainable. Customers receive a 20 dollar credit each time a friend/neighbor signs up, and their friends/neighbors receive 15 dollars off their first order over 30 dollars.
“We are committed to making fresh, high-quality groceries accessible to all, while doing our part to make environmentally sound business decisions,” said Pradeep Elankumaran, Co-founder and CEO of Farmstead. “This is one of several steps Farmstead is taking to reduce our carbon footprint and lower last-mile delivery costs, and we are proud to work directly with our customers on initiatives to preserve the planet.”
