Company News • 10.02.2010

Visual Merchandising with Fresh Promoter – “Delicatessen” promotion stand: all in one solution for independent retailers

Convenient, clear – and intuitively easy to operate: compiling campaigns with...
Convenient, clear – and intuitively easy to operate: compiling campaigns with the help of play lists in Fresh Promoter.

Sales promotion at the fresh foods counter is at the heart of the presentation by scales specialist METTLER TOLEDO at this year’s EuroCIS (Hall 14, B 67) – here is a preview of the most important presentations of the exhibition.

EuroCIS-Highlight: Debut for the Fresh Promoter

With the Fresh Promoter for the UC3-Line touch screen scales, METTLER TOLEDO is presenting their new, web-based application for visual promotion at the service counter for the first time. Fresh Promoter comes with a modern user interface for intuitive operation. This makes it extremely easy to develop, implement and manage sales promotion campaigns directly at the fresh foods counter. The media editor of the Fresh Promoter provides users with a wide range of tools and functions with which advertising screens and campaigns for the scales can be compiled quickly and conveniently. Playlists can be categorised according to weighing groups such as fish, deli and meat counter, even in combination with regional information. Fresh Promoter can be integrated directly into existing IT infrastructures and stands out with excellent scalability and flexibility. Thus, retail chains can can upload and manage the content on their own content server, grant their marketing department or advertising agency access to it and manage the recordings for the scales in their subsidiaries online from any computer.

Weighing – advising – checkout: A fully integrated, high-performance solution for independent retailers

With a “Delicatessen” promotion stand, METTLER TOLEDO is demonstrating live how retailers can take the sales situation to an entirely different level, with a fully integrated solution that enhances the advisory skills of your staff during the sales conversation while simultaneously optimising their working processes during weighing and at the checkout. While visual sales promotion and cross-selling campaigns wet the customer’s appetite on their side of the display, the staff can provide excellent advice thanks to direct online access to an extensive knowledge database from the scales. Need a recipe while shopping? They are available directly from the recipe printer at the delicatessen counter. Convenient for training staff is the eLearning Centre, which staff members can use during off-peak periods to access training programmes, for example cleaning and hygiene tips directly from the scales. The application at the promotion stand is based on the award-winning software PRESTIGEnterprise for price and advertising communication from the METTLER TOLEDO partner Online Software AG.

The delicatessen promotion stand integrates weighing and checkout into a fully integrated solution. Convenient payment by direct debit or delivery note and monthly invoice for commercial customers? All this and more is possible – thanks to the high-performance METTLER TOLEDO checkout software, which combines weighing and checkout into a single working environment including the reporting system and a connection to the inventory management. A single-source solution that is highly attractive for independent retailers in particular.

Virtual Checkout Display: VCODisp transforms the checkout area into a comfort zone

Retailers who weigh at the checkout have more design options in the sensitive checkout area with the Virtual Checkout Display VCODisp: this software tool enables the display of cash register information and weighing data on the checkout monitor as well as on separate displays on the scales. This considerably expands the scope retailers have in designing the checkout area. They can do without using separate displays for scales in order to create more space at the checkout band, or complement the display of the weighing information on the monitor of the cash register with an extra display at the end of the checkout band – where the customers pack their shopping. VCODisp displays all weighing information from the scanner scales such as article text, net weight, tare as well as kilo-price and end-price of the weighed goods. The layout of the display, its position, font size and colour can be freely defined within legal regulations. This way, retail chains can adjust the colour and lettering of displays to their own design requirements.

Eco-friendly scales at the fresh foods counter

In the face of climate change, sustainability is increasingly becoming a distinguishing feature in food retailing. METTLER TOLEDO is pursuing the concept of sustainable technology at the fresh foods counter with energy-efficient weighing solutions. At the EuroCIS the company is demonstrating how electricity consumption at the fresh foods counter can be reduced by up to 25 per cent with intelligent energy-saving modes and displays that can be turned off with a time-switch.

Logo: Mettler-Toledo GmbH

Mettler-Toledo GmbH

Ockerweg 3
35396 Gießen

related articles:

popular articles:

Thumbnail-Photo: Round things in an angular environment
19.08.2019   #pos marketing #in-store marketing

Round things in an angular environment

POS TUNING develops flexible stackable channels for oral tobacco in round packaging

A real presentation problem has now been solved.The presentation of tobacco products can be a real challenge. In hardly any other area you find such a wide variety in packaging sizes. For instance, there are the classic cigarette pack, the tobacco ...

Thumbnail-Photo: Year after year: Christmas decoration
11.06.2019   #decorative lighting #trend research

Year after year: Christmas decoration

From classic to modern - four styles for 2019

Every year, Annetta Palmisano and her colleagues of Stilbüro bora.herke.palmisano compile the decoration trends for the coming Christmas season. Below we outline four styles for the 2019 season. ...

Thumbnail-Photo: Of tables, counters and meeting places
03.09.2019   #shop building #shopfitting

Of tables, counters and meeting places

What must actually be taken into account in point of sale fitting?

Whether it's a supermarket, a fashion boutique or a DIY store – a variety of POS architectures and designs are required depending on the retail format. Lisa Beck of atelier 522 provides a few tips.Mrs Beck, not all materials are ...

Thumbnail-Photo: Green Room and PUMA kick off new City Store experience...
18.07.2019   #digital signage #shop design

Green Room and PUMA kick off new City Store experience

Digital experiential elements and features for new store in Manchester

As part of an ongoing relationship with Puma, Green Room has designed key digital and physical experiences within the new City Store experience, to coincide with Puma’s new partnership with Manchester City.The concept centres on bringing City ...

Thumbnail-Photo: Retail spaces are so yesterday. Long live brand experiences!...
27.06.2019   #online trading #shop building

Retail spaces are so yesterday. Long live brand experiences!

How can brick-and-mortar stores stay competitive? With continuing retail reinvention!

Shopfitting – it’s no longer about shelves, sales counters and cash registers. Silvio Kirchmair, CEO of umdasch The Store Makers, considers it a stage where brick-and-mortar retailers can and should showcase themselves – especially ...

Thumbnail-Photo: What shop design can look like: Trait concept store in Barcelona...
11.07.2019   #shopfitting #shop decoration

What shop design can look like: Trait concept store in Barcelona

Character in store design and in all details

In the Sant Antoni district, which in recent decades has developed from a working-class district to a hip district with bars, cafés, bookshops and boutiques, there is a small boutique, the Trait Store, hidden in Calle Parliament 28. ...

Thumbnail-Photo: Window Display Of The Year Frame Awards 2019...
21.06.2019   #displays #product presentation

'Window Display Of The Year' Frame Awards 2019

Window installation featuring the Ura raincoat

Fourteen waterproof raincoats are suspended from seven bicompartmental metallic structures strategically placed on the ceiling of the store simulating drops of water. The shoppers’ attention is therefore drawn directly upwards to the product ...

Thumbnail-Photo: The 411 on point of sale systems
09.09.2019   #cashpoints #shopfitting

The 411 on point of sale systems

Beauty and intelligence combined: What the system looks like and what it can do

Checkout system, material, paint finish – apart from technology and design, today’s point of sale system must fulfill many different roles. Yet its most important function is and will always be the successful completion of the customer ...

Thumbnail-Photo: Why marble countertops are the right choice for your shop...
15.07.2019   #shop building #shopfitting

Why marble countertops are the right choice for your shop

A guest contribution by Emmy Noel

When you think of marble countertops, you probably think about the beautiful natural stone countertops adoring a kitchen or a bathroom.Time to change our perspective.Marble countertops are the perfect addition for any business. Whether you run a ...


POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen