News • 28.04.2017

Spar Netherlands renovates stores throughout the country to reflect new design style

Initiative is aimed at building an even stronger brand

A newly renovated SPAR Netherlands store.
A newly renovated SPAR Netherlands store.
Source: Spar International

Spar Netherlands enjoyed a very successful year in 2016, with the company achieving good sales results. This year, working jointly with Spar independent retailers and suppliers, Spar Netherlands is rolling out a number of initiatives aimed at building an even stronger brand. Stores throughout the country are being renovated to reflect a new design style applying to all formats operated by Spar.

Store updates

To start with, Spar Netherlands is updating a large number of neighbourhood stores to fit with the new Spar 3.0 style. The stores are being renovated at a very fast pace, with a fresh and modern look-and-feel.

Existing Spar city stores are also being converted to the new design style, as are Spar stores in tourist and recreational locations. Plans are in place to open a minimum of 20 city stores in 2017.

“The market is changing and we are responding to such changes with our store renovations,” said Susanne Kroon, Spar Netherlands Commercial Director. “In this way, we are preparing our stores for the future. The product assortment is being fine-tuned to reflect the freshness of our modern stores. This will all make Spar more vibrant than ever.”

New slogan: “You can find it at SPAR”

A strong brand must have a strong, uniform image. The new 3.0 Spar stores are designed around meal moments that are important to customers, such as breakfast, lunch and dinner. Each moment is linked to a recognisable, striking colour in the store design. The Spar slogan has been updated to reflect these developments, changing from “My Neighbourhood, my Spar” to “You can find it at Spar”.

Susanne Kroon: “The new slogan highlights the convenience that Spar offers and the fact that at Spar you can always find what you want, for each time of the day. The renovated stores are aimed at providing everyday convenience to our customers, as this is one of the main reasons a customer buys a certain product at a certain store.”

Promotional materials

The promotional materials are also being redesigned and updated to express the fresh identity of Spar Netherlands and provide inspiration and special offers for each time of the day.

New Spar trucks and an improved supply chain

In order to deliver goods quickly and efficiently to all Spar stores in the country, new trucks have been rolled out – branded with the new slogan.

To improve supply chain efficiency, Spar Netherlands has started pooling deliveries from three suppliers. This has cut delivery costs per pallet by 18 percent. In such as competitive market, the reduction in such costs helps both independent retailers and the distribution centre to safeguard margins for a more economically sustainable business.

Source: Spar International

related articles:

popular articles:

Thumbnail-Photo: A new design for GebrauchtWarenHaus Westend in Munich...
30.11.2018   #shop building #shopfitting

A new design for GebrauchtWarenHaus Westend in Munich

Sustainable concept for a non-profit project of Weißer Rabe

Shopping with a clear conscience: This was the core concept of the new store for Weißer Rabe (English: white-necked crow, a nonprofit organization in Munich). When an additional 200 square meters of retail space freed up, the company was able ...

Thumbnail-Photo: ISE: big LED displays, digital mirrors and more!...
07.02.2019   #digital signage #decorative lighting

ISE: big LED displays, digital mirrors and more!

The trends of tomorrows audiovisuals and system integrations

iXtenso was at the ISE in Amsterdam and looked around for the latest trends in audiovisual media. We couldn't help but to take snapshots of some of the most beautiful implementations. ...

Thumbnail-Photo: What shop design can look like: The Schubert pharmacy in Pullach on the...
17.01.2019   #shop building #ceiling lighting

What shop design can look like: The Schubert pharmacy in Pullach on the Isar

Warm wood and limestone from the surrounding area greet customers after the renovation

If you enter the newly designed Schubert pharmacy, you will directly feel comfortable. After the modernization, the premises score with a holistic appearance that is both concise and modern, yet fits into the rural region with its traditions. ...

Thumbnail-Photo: Compartment Systeme POS TUNING
28.11.2018   #product presentation #POS Solutions

Compartment Systeme POS TUNING

For slim products such as drugstore ranges, confectionery and fresh products

POS TUNING has optimized its pushfeed program for use in retail. The new compartment systems by POS TUNING are available in three different sizes: C60 (6 cm height) for narrow products such as drugstore assortments, C90 (9 cm height) for sweets, ...

Thumbnail-Photo: What shop design can look like: Indistrieel - India meets Industrial...
12.12.2018   #shopfitting #shop equipment

What shop design can look like: Indistrieel - India meets Industrial

For unique furniture and accessories, a visit to the rustic Dutch store is worthwhile

Skilful mixing: What do you get when you mix Indian furniture with industrial look? "Indistrieel". The shop in the town of Middelburg in the Netherlands offers really exciting furniture, lamps, accessories and bags. ...

Thumbnail-Photo: Show your costumers instant digital content on mirrors...
07.02.2019   #digital signage #brick and mortar retail

Show your costumers instant digital content on mirrors

Mirror mirror on the wall, who's the smartest of them all?

In the interview Jukka Vänskä from Seloy Live is showing us, what customers can do with a digital mirror and why it could benefit retailers. His partner Alexander von Reuterhorn from Fineko Green Technologies ensures a bacteria-free ...

Thumbnail-Photo: Snipes Reopening in Cologne: Shopdesign goes Hip-Hop...
31.01.2019   #digital signage #shop building

Snipes Reopening in Cologne: Shopdesign goes Hip-Hop

At the end of last year, the Snipes Store on Hohe Strasse in Cologne was reopened.

We attended the pre-opening and were privileged to see the new design in the first customer's eyes. Have fun with the video report!Your iXtenso team ...

Thumbnail-Photo: Presentation of goods for convenience at gas stations...
28.02.2019   #product presentation #automated replenishment (software)

Presentation of goods for convenience at gas stations

POS TUNING and ARAL report on a successful multi-partner project

At this year's Annual Conference on Trade and Change in Gas Stations and Convenience Shops, Kristin Kolbe-Schade from POS TUNING and Carsten Biermann from Aral reported on a successful tobacco project which they implemented together with other ...

Thumbnail-Photo: One, two, go: get a new shop window!
27.02.2019   #shop decoration #brand management

One, two, go: get a new shop window!

Magnetic films make it possible

Redecorating an entire shop window in 30 seconds? Yes, that's possible! At the Panorama in Berlin we saw exactly that at the booth of the Pioneer Trading Company. The principle is simple: magnetic films with all kinds of motifs can be ...

Thumbnail-Photo: What shop design can look like: Marktscheune in Berghaupten...
18.03.2019   #shop building #brick and mortar retail

What shop design can look like: Marktscheune in Berghaupten

Many wooden design elements, rustic flair, and the Farmer’s Café delight guests

Buy a piece of cake, have a cup of coffee and pick up some fresh vegetables and fruits to take home. Customers can run all of these errands at the Marktscheune (English: Market Barn). The so-called Naturpark-Bauernmarkt (English: Nature Park ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Pioneer Trading Company GmbH
Am Sohlweg 26
76297 Stutensee