Company News • 22.09.2016

SPAR Group expands into Brazil

With acquisition of New Momentum in-store companies

Employees of the new SPAR Brazil welcome the new company outside their offices...
Employees of the new SPAR Brazil welcome the new company outside their offices
Source: SPAR

SPAR Group, a leading global supplier of merchandising and other retail services, announced that it has taken a majority position in a newly created joint venture corporation acquiring ownership from The Interpublic Group (“IPG”) in Brazil of New Momentum and New Momentum Services.

The new corporation is called SPAR Brasil Serviços de Merchandising e Tecnologia S.A., and together with the acquired New Momentum In-Store companies collectively will be called SPAR Brazil.

SPAR Brazil will be headquartered in Sao Paulo with a second office in Rio de Janeiro and will provide merchandising, in-store promotion and other marketing and retail services throughout Brazil’s 26 states. The acquired New Momentum In-Store companies will be consolidated subsidiaries of SPAR and are expected to add more than 20 percent to SPAR’s annual revenue.

The arrival of SPAR in Brazil is very important to the development of this sector. SPAR's global experience and sector intelligence, combined with its superior technology, gives a decided edge in the market as Brazilian in-store merchandising and marketing efforts continue to develop.

This new acquisition adds South America to SPAR’s global coverage, which spans six continents and 50% of the world’s population with operations in the United States, Australia, Brazil, Canada, China, India, Japan, Mexico, South Africa and Turkey.

With the acquisition, SPAR continues to add new Fortune 500 brands to its existing client roster as these large, multinational companies value SPAR's global footprint and superior technology.  SPAR Brazil’s clients will benefit greatly from the SPARtrac Global Retail Service Operations System, which provides the field management, reporting, tracking and productivity enhancements global clients in Brazil have been asking for.

Steve Adolph, International President of SPAR, commented that, “our new joint venture opportunity in Brazil is our first entry into the important South American market and it will serve as a foundation for further expansion throughout the region. Jonathan’s sector experience and strong leadership make him the best person to lead our expansion efforts and enhance our position as the leading global merchandising and retail service company.”

Source: SPAR Group

related articles:

popular articles:

Thumbnail-Photo: New accents in interior design
17.02.2020   #lighting systems #shop building

New accents in interior design

Just one of the innovations: LightBeton® Retro

When we at Richter akustik & design present ourselves at national or international trade fairs, it is worthwhile for the experts to take a closer look.And now it’s time again. From the 16. to 20. of February at EuroShop 2020 in the CCD ...

Thumbnail-Photo: APG releases retail and healthcare solution
01.04.2020   #coronavirus #pos systems accessories

APG releases retail and healthcare solution

For reducing the spread of COVID-19 at the point of sale

APG Cash Drawer, a global manufacturer of cash management solutions announces the release of the Guardiant™ Countertop Shield for retail, grocery, convenience, gas stations, pharmacy and medical clinics. The Guardiant™ Countertop Shield ...

Thumbnail-Photo: In harmony with nature
10.02.2020   #lighting concepts #shopfitting

In harmony with nature

Biophilic design in retail spaces in the 2020s

A new decade has begun and has inspired the iXtenso editorial team to track down the latest retail design trends for you. One of the hottest trends of the moment is biophilic design. ...

Thumbnail-Photo: Why does “sin” feel so good?
01.04.2020   #decorative lighting #shop design

Why does “sin” feel so good?

The store design of the AllSin gourmet chocolate store in Barcelona is all about blocks of chocolate

Attention all chocolate lovers and sweet tooths: Heaven is located at Carrer de Ferran 30 in Barri Gòtic, the charming Gothic Quarter right in the heart of Barcelona.The store’s display tables feature chocolate towers stacked high with ...

Thumbnail-Photo: Nike House of Innovation Shanghai: pop-up store of the year...
02.04.2020   #shop design #design

Nike House of Innovation Shanghai: pop-up store of the year

Jury prize award at Frame Awards 2020

The Frame Awards 2020 has received almost 1,076 submissions from hundreds of design studios from over 51 countries across the globe. The jury panel for the spatial award retail category consists of internationally renowned directors from top brands. ...

Thumbnail-Photo: What shop design can look like: Natura
14.05.2020   #brick and mortar retail #shopfitting

What shop design can look like: Natura

Light up the world with a smile

Pink flamingos adorn the walls in the entrance area of Natura in Barcelona. The name reflects the essence of the store: the sales floor features natural colors, wooden design elements, greenery walls, and warm light. ...

Thumbnail-Photo: Store design concept: “A bouquet for Shibuya”...
24.03.2020   #shop design #design

Store design concept: “A bouquet for Shibuya”

Frame Awards 2020 – Wellness inside and outside of the body

L’OCCITANE Bouquet de Provence is a renovation project of their flagship store located at Shibuya Crossing, one of the busiest places in Tokyo. For their first-ever collaboration with Pierre Hermé in Japan, the store was transformed ...

Thumbnail-Photo: Vans opens its first community-driven retail store in LA...
12.02.2020   #brick and mortar retail #brand management

Vans opens its first community-driven retail store in LA

Including gallery, lounge, workshop and event space

Vans opens its first community-driven retail and event space in Downtown Los Angeles. The 11,500 square feet space pays homage to Los Angeles' deep skateboarding roots and thriving art community over two floors featuring work from a number of ...

Thumbnail-Photo: A display goes future
10.03.2020   #shop building #shopfitting

A display goes future

burkhardt leitner modular spaces at the EuroShop

As part of the world's leading trade fair EuroShop Düsseldorf 2020, a trade fair for innovative products for global retail, burkhardt leitner modular spaces was presenting its new product clic up and a unique edition of clic up display ...

Thumbnail-Photo: Where store design meets way of life
31.03.2020   #brick and mortar retail #shopfitting

Where store design meets way of life

Brava Fabrics concept store reflects the Barcelona spirit

With its endless streets full of fashion boutiques and chain stores, Barcelona is a mecca for shopaholics. As they venture off the beaten track into the city’s side streets, travelers will discover hidden local brands. Brava Fabrics, a ...

Supplier

Richter akustik & design GmbH & Co. KG
Richter akustik & design GmbH & Co. KG
St.-Annener-Straße 117
49326 Melle
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Burkhardt Leitner Modular Spaces GmbH
Olgastrasse 138
70180 Stuttgart