Advertorial • 01.01.2020

FOTOBODEN™ makes for vibrant action …

… and is the biggest exhibitor at EuroShop 2020 occupying several thousand square metres

There is no avoiding FOTOBODEN™ at EuroShop! Because visitors will discover one or two of these custom-printed photorealistic vinyl floors in every other if not every hall, without the slightest trace of boredom. Quite on the contrary: it already makes a big statement – as in 2014 – in the entrance concourses Nord and Süd where large key visuals of the trade fair lie at visitors’ feet welcoming them to the exhibition grounds. Everyone knows where they are. Furthermore, floor graphics and special areas will perform their “signposting” tasks in the connecting aisles between the halls. In its sponsoring capacity FOTOBODEN™ will also “prepare the ground” for the Store Design Stage in Hall 11/F01 and not only make a visual statement there but also take the floor. 20 February, 10.30 am, will see Managing Director Timo Michalik, Supervisory Board member Frank Gerlach and Art Director/Floor Artist Mischa-Ron Ferenschild-Bätzel deliver a talk entitled “Increase Sales with Floor Marketing – Practical Examples from Retail”.

Supplier
Logo: visuals united ag

visuals united ag

An der Gümpgesbrücke 26
41564 Kaarst bei Düsseldorf
Germany
advertising banner for an event
Source: visuals united ag

After all, this is precisely what this product is all about: inspiring and wowing people thereby boosting footfall and, hence, sales. About a week before Carnival FOTOBODEN™ will make for vibrant artistry and breathtaking appeal at its exhibition stand in Hall 11/E23. Storytelling packed with experiences – this is what it might look like when used at the POS, a trade fair or event. Joining forces here is FOTOBODEN™ partner Pioneer Trading, who will stage the fastest shop window in the world at its stand in Hall 10/E24 with the support of FOTOBODEN™. In as little as 30 seconds the window will change from one world into another – and visitors are welcome to watch live.

Photo
Source: Eine Messeeingangshalle mit vielen Menschen und Werbeplakaten und bedrucktem Boden

Easy going for temporary usage plus reusability – these have been the USPs of FOTOBODEN™ from the outset. What’s new is that FOTOBODEN™ now comes in a version for long-term use, in a commercial facility quality that withstands even the highest footfall for up to 15 years. “This opens up completely new applications we could not cater to at the last EuroShop,” reports Managing Director Timo Michalik. This means departments can be styled in any conceivable design for permanent use: be it sports departments exuding a genuine stadium feel or CI-driven brand shops, be it motley kids’ departments or relaxed barista corners for whiling away your time.

Other stands featuring FOTOBODEN™ at EuroShop 2020

At the FAMAB/ESG stand in Hall 4/C39 FOTOBODEN™ demonstrates its benefits for trade fair and event applications on 850 square metres. There will also be talks here as well as a person on hand for personal contacts. Especially compelling, however, will be the overall look of the large area where planners have given a thought to floor design at an early stage.

Another recommendable contact point is “Premium City” in Hall 5/E44. The lecturers and students of the Peter Behrens School of Arts (University of Düsseldorf) showcase here how they interpret the new premium line. “From my point of view store designers could learn quite a bit from museum designers,” says Timo Michalik. For instance, with FOTOBODEN™, which is also increasingly used in this segment.

Last, but not least design school “Schule für Farbe und Gestaltung” in Hall 10/D01, beta-web in Hall 7/E19, dlv – Netzwerk Ladenbau in Hall 10/F44 and Style’n Storein Hall 10/A44 all look to “floor” us with products care of FOTOBODEN™.

related articles:

popular articles:

Thumbnail-Photo: The 411 on point of sale systems
09.09.2019   #cashpoints #shopfitting

The 411 on point of sale systems

Beauty and intelligence combined: What the system looks like and what it can do

Checkout system, material, paint finish – apart from technology and design, today’s point of sale system must fulfill many different roles. Yet its most important function is and will always be the successful completion of the customer ...

Thumbnail-Photo: Of tables, counters and meeting places
03.09.2019   #shop building #shopfitting

Of tables, counters and meeting places

What must actually be taken into account in point of sale fitting?

Whether it's a supermarket, a fashion boutique or a DIY store – a variety of POS architectures and designs are required depending on the retail format. Lisa Beck of atelier 522 provides a few tips.Mrs Beck, not all materials are ...

Thumbnail-Photo: Round things in an angular environment
19.08.2019   #pos marketing #in-store marketing

Round things in an angular environment

POS TUNING develops flexible stackable channels for oral tobacco in round packaging

A real presentation problem has now been solved.The presentation of tobacco products can be a real challenge. In hardly any other area you find such a wide variety in packaging sizes. For instance, there are the classic cigarette pack, the tobacco ...

Thumbnail-Photo: What shop design can look like: the Blaw men concept store in Barcelona...
04.11.2019   #shop building #shopfitting

What shop design can look like: the Blaw men concept store in Barcelona

The retail shopping experience for men

Yes, men do like to shop! A visit to an outlet of the Spanish BlawStore chain in Barcelona’s neighborhood of La Ribera can attest to this. This is where modern minimalism meets rustic chic and where selected products are showcased in a ...

Thumbnail-Photo: Clear views into the manufacturing workshop
12.11.2019   #shop design #product presentation

Clear views into the manufacturing workshop

Showroom Papier Tigre in Paris

Papier Tigre, a contemporary stationery brand, is rehabilitating its showroom on rue des Filles du Calvaire in the Marais, in the heart of Paris. It brings together a sales area, a space dedicated to custom products and the workshop in the back.The ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen