Advertorial • 01.01.2020

FOTOBODEN™ makes for vibrant action …

… and is the biggest exhibitor at EuroShop 2020 occupying several thousand square metres

There is no avoiding FOTOBODEN™ at EuroShop! Because visitors will discover one or two of these custom-printed photorealistic vinyl floors in every other if not every hall, without the slightest trace of boredom. Quite on the contrary: it already makes a big statement – as in 2014 – in the entrance concourses Nord and Süd where large key visuals of the trade fair lie at visitors’ feet welcoming them to the exhibition grounds. Everyone knows where they are. Furthermore, floor graphics and special areas will perform their “signposting” tasks in the connecting aisles between the halls. In its sponsoring capacity FOTOBODEN™ will also “prepare the ground” for the Store Design Stage in Hall 11/F01 and not only make a visual statement there but also take the floor. 20 February, 10.30 am, will see Managing Director Timo Michalik, Supervisory Board member Frank Gerlach and Art Director/Floor Artist Mischa-Ron Ferenschild-Bätzel deliver a talk entitled “Increase Sales with Floor Marketing – Practical Examples from Retail”.

Supplier
Logo: visuals united ag

visuals united ag

An der Gümpgesbrücke 26
41564 Kaarst bei Düsseldorf
Germany
advertising banner for an event
Source: visuals united ag

After all, this is precisely what this product is all about: inspiring and wowing people thereby boosting footfall and, hence, sales. About a week before Carnival FOTOBODEN™ will make for vibrant artistry and breathtaking appeal at its exhibition stand in Hall 11/E23. Storytelling packed with experiences – this is what it might look like when used at the POS, a trade fair or event. Joining forces here is FOTOBODEN™ partner Pioneer Trading, who will stage the fastest shop window in the world at its stand in Hall 10/E24 with the support of FOTOBODEN™. In as little as 30 seconds the window will change from one world into another – and visitors are welcome to watch live.

Photo
Source: Eine Messeeingangshalle mit vielen Menschen und Werbeplakaten und bedrucktem Boden

Easy going for temporary usage plus reusability – these have been the USPs of FOTOBODEN™ from the outset. What’s new is that FOTOBODEN™ now comes in a version for long-term use, in a commercial facility quality that withstands even the highest footfall for up to 15 years. “This opens up completely new applications we could not cater to at the last EuroShop,” reports Managing Director Timo Michalik. This means departments can be styled in any conceivable design for permanent use: be it sports departments exuding a genuine stadium feel or CI-driven brand shops, be it motley kids’ departments or relaxed barista corners for whiling away your time.

Other stands featuring FOTOBODEN™ at EuroShop 2020

At the FAMAB/ESG stand in Hall 4/C39 FOTOBODEN™ demonstrates its benefits for trade fair and event applications on 850 square metres. There will also be talks here as well as a person on hand for personal contacts. Especially compelling, however, will be the overall look of the large area where planners have given a thought to floor design at an early stage.

Another recommendable contact point is “Premium City” in Hall 5/E44. The lecturers and students of the Peter Behrens School of Arts (University of Düsseldorf) showcase here how they interpret the new premium line. “From my point of view store designers could learn quite a bit from museum designers,” says Timo Michalik. For instance, with FOTOBODEN™, which is also increasingly used in this segment.

Last, but not least design school “Schule für Farbe und Gestaltung” in Hall 10/D01, beta-web in Hall 7/E19, dlv – Netzwerk Ladenbau in Hall 10/F44 and Style’n Storein Hall 10/A44 all look to “floor” us with products care of FOTOBODEN™.

related articles:

popular articles:

Thumbnail-Photo: Coca-Cola opens first European flagship store in London...
11.05.2022   #retail #shop design

Coca-Cola opens first European flagship store in London

All-new fashion hub in Covent Garden, providing consumers with a ‘Real Magic’ retail experience

Coca‑Cola Great Britain has announced the launch of its first flagship Coca‑Cola store in London. Located on Long Acre, Covent Garden, the new retail destination is the first of its kind in Europe, offering a range of limited-edition apparel ...

Thumbnail-Photo: Garage’s connected pop-up store in Toronto...
30.03.2022   #omnichannel #shop design

Garage’s connected pop-up store in Toronto

Digitally-enabled store for today’s hyperconnected consumers

Groupe Dynamite announces the opening of the first Garage pop-up store in Toronto. In order to thrive with today’s hyperconnected consumer, the space acts as a lab for a digitally-enabled store, while building on a brand vision that encourages ...

Thumbnail-Photo: An immersive garden in a shopping center in Inner Mongolia...
17.03.2022   #design #customer experience

An immersive garden in a shopping center in Inner Mongolia

CapitaMall Nuohemule Hohhot: from an abandoned mall to a future-proof concept

CapitaMall Nuohemule stands as a new, comprehensive kind of contemporization: far beyond a simplistic mall refurbishment with superficial re-application of materials, it is about extracting the essence of a building and converting it into a new, ...

Thumbnail-Photo: Zara presents its most advanced store concept in Madrid...
27.04.2022   #shop design #fashion

Zara presents its most advanced store concept in Madrid

The new store on Plaza de España is equipped with innovative technology such as the Pay&Go service, a fitting room reservation service and an automatic on-line return point

The new store on Plaza de España is equipped with innovative technology such as the Pay&Go service, which customers can use to purchase garments by scanning them with their mobile phones, a fitting room reservation service and an ...

Thumbnail-Photo: Blurring the boundaries between retail and gallery...
01.03.2022   #shopfitting #shop design

Blurring the boundaries between retail and gallery

Kanuk culture and legacy transported through retro futurist design to new SoHo store

Kanuk, a Canadian manufacturer of handcrafted winter coats since 1970, opened up its first international boutique in a historical 6-storey building on Greene Street in the heart of SoHo, far away from its original headquarters on Rachel Street in ...

Thumbnail-Photo: BJ’s Wholesale Club opens first of its kind BJ’s market...
11.05.2022   #food retail #in-store marketing

BJ’s Wholesale Club opens first of its kind BJ’s market

The new club, openend on Friday, May 6, gives members full access to a smaller format club and a convenient, expedited shopping experience

BJ’s Wholesale Club, operator of membership warehouse clubs in the Eastern United States, has announced the opening of BJ’s market, a new concept club in Warwick, RI.Located at 375 East Ave, BJ’s market is 43,000 square feet, about ...

Thumbnail-Photo: Benetton offers customers a new metaverse experience...
21.03.2022   #Tech in Retail #omnichannel

Benetton offers customers a new metaverse experience

With an experimental store design during Milan Fashing Week, Benetton introduced its new shop in the metaverse

United Colors of Benetton has transformed its Corso Vittorio Emanuele store for Milan Fashion Week, aligning it with the brand’s new shop in the metaverse, which opened at the same time with the same experiential look and feel.The term ...

Thumbnail-Photo: Burberry launches Rodeo Drive takeover
22.02.2022   #shop design #fashion

Burberry launches Rodeo Drive takeover

Exterior façade references prints featured in the collections

On February 10th, Burberry unveiled an immersive Spring/Summer 2022 experience at its flagship store on Rodeo Drive, Beverly Hills. A celebration of the freedom of imagination, the transformational takeover creates a journey through spaces that are ...

Thumbnail-Photo: First Meta store comes with interactive technology and design elements...
05.05.2022   #retail #Tech in Retail

First Meta store comes with interactive technology and design elements

Meta has opened its first physical retail store in Burlingame, California, promising an interactive hands-on experience

On April 25, Meta (former Facebook) announced Meta Store - their first physical retail space, which will open May 9 on the campus in Burlingame, California. In the Meta Store, you’ll be able to get a hands-on experience with all of their ...

Thumbnail-Photo: Imaginaire – Everythings possible in this colorful paradise of games...
21.04.2022   #shop design #design

Imaginaire – Everything's possible in this colorful paradise of games

Store design by Perron in Saint-Bruno-de-Montarville, Canada

The spatial objective of L’Imaginaire of St-Bruno was to create an exhilarating and unique customer journey in the colors of the playful universe of the game store. This first branch in Montreal had to be representative of the effervescence of ...