Advertorial • 01.01.2020

FOTOBODEN™ makes for vibrant action …

… and is the biggest exhibitor at EuroShop 2020 occupying several thousand square metres

There is no avoiding FOTOBODEN™ at EuroShop! Because visitors will discover one or two of these custom-printed photorealistic vinyl floors in every other if not every hall, without the slightest trace of boredom. Quite on the contrary: it already makes a big statement – as in 2014 – in the entrance concourses Nord and Süd where large key visuals of the trade fair lie at visitors’ feet welcoming them to the exhibition grounds. Everyone knows where they are. Furthermore, floor graphics and special areas will perform their “signposting” tasks in the connecting aisles between the halls. In its sponsoring capacity FOTOBODEN™ will also “prepare the ground” for the Store Design Stage in Hall 11/F01 and not only make a visual statement there but also take the floor. 20 February, 10.30 am, will see Managing Director Timo Michalik, Supervisory Board member Frank Gerlach and Art Director/Floor Artist Mischa-Ron Ferenschild-Bätzel deliver a talk entitled “Increase Sales with Floor Marketing – Practical Examples from Retail”.

Supplier
Logo: visuals united ag

visuals united ag

An der Gümpgesbrücke 26
41564 Kaarst bei Düsseldorf
Germany
advertising banner for an event
Source: visuals united ag

After all, this is precisely what this product is all about: inspiring and wowing people thereby boosting footfall and, hence, sales. About a week before Carnival FOTOBODEN™ will make for vibrant artistry and breathtaking appeal at its exhibition stand in Hall 11/E23. Storytelling packed with experiences – this is what it might look like when used at the POS, a trade fair or event. Joining forces here is FOTOBODEN™ partner Pioneer Trading, who will stage the fastest shop window in the world at its stand in Hall 10/E24 with the support of FOTOBODEN™. In as little as 30 seconds the window will change from one world into another – and visitors are welcome to watch live.

Photo
Source: Eine Messeeingangshalle mit vielen Menschen und Werbeplakaten und bedrucktem Boden

Easy going for temporary usage plus reusability – these have been the USPs of FOTOBODEN™ from the outset. What’s new is that FOTOBODEN™ now comes in a version for long-term use, in a commercial facility quality that withstands even the highest footfall for up to 15 years. “This opens up completely new applications we could not cater to at the last EuroShop,” reports Managing Director Timo Michalik. This means departments can be styled in any conceivable design for permanent use: be it sports departments exuding a genuine stadium feel or CI-driven brand shops, be it motley kids’ departments or relaxed barista corners for whiling away your time.

Other stands featuring FOTOBODEN™ at EuroShop 2020

At the FAMAB/ESG stand in Hall 4/C39 FOTOBODEN™ demonstrates its benefits for trade fair and event applications on 850 square metres. There will also be talks here as well as a person on hand for personal contacts. Especially compelling, however, will be the overall look of the large area where planners have given a thought to floor design at an early stage.

Another recommendable contact point is “Premium City” in Hall 5/E44. The lecturers and students of the Peter Behrens School of Arts (University of Düsseldorf) showcase here how they interpret the new premium line. “From my point of view store designers could learn quite a bit from museum designers,” says Timo Michalik. For instance, with FOTOBODEN™, which is also increasingly used in this segment.

Last, but not least design school “Schule für Farbe und Gestaltung” in Hall 10/D01, beta-web in Hall 7/E19, dlv – Netzwerk Ladenbau in Hall 10/F44 and Style’n Storein Hall 10/A44 all look to “floor” us with products care of FOTOBODEN™.

related articles:

popular articles:

Thumbnail-Photo: Trends for christmas decoration 2020/2021
12.10.2020   #shop decoration #shop design

Trends for christmas decoration 2020/2021

Popular colors and materials for store design

At Christmasworld in Frankfurt at the beginning of each year the latest decoration materials and objects for the Christmas season are exhibited. For this purpose, the style agency bora.herke.palmisano determines the style trends for the coming ...

Thumbnail-Photo: Showroom, store, atelier and event space at Quartz Co.’s first boutique...
03.11.2020   #shop design #design

Showroom, store, atelier and event space at Quartz Co.’s first boutique

Contemporary Nordic Lifestyle as inspiration for shop and furniture design

Quartz Co., a company specializing in Canadian-made winter jackets, enlisted Blanchette Architectes, Rainville Sangaré, and A+ to develop its first retail space located at 5445 avenue De Gaspé, in Montréal. The furniture was ...

Thumbnail-Photo: The Rolling Stones open ‘world exclusive’ flagship store in London...
16.09.2020   #shop design #design

The Rolling Stones open ‘world exclusive’ flagship store in London

Iconic band imagery in store design

The rock ‘n’ roll legends that are the Rolling Stones opened their world-first flagship store, ‘RS No. 9 Carnaby’ on 9th September at 9 Carnaby Street in London’s Soho. The new store, created in partnership with ...

Thumbnail-Photo: When shopping becomes experiential
28.10.2020   #shop design #design

When shopping becomes experiential

Redesign of the Intrend Store in Montesilvano, Italy

Shopping becomes experiential thanks to the soft atmosphere and precious materials that define the style of the project in the new Intrend store in Montesilvano (Italy) designed by Italian architects Silvio Binini, Emanuele Piccinini, and Paola ...

Thumbnail-Photo: A show-stopping retail environment with timeless appeal...
20.10.2020   #shopfitting #shop design

A show-stopping retail environment with timeless appeal

“The space respects people’s different ways of shopping”

When a long-established jewelry store prepared to make the move to a better-trafficked location, the owners saw an opportunity to embrace a new look that would appeal to a fresh generation of shoppers. While they wanted the new retail environment to ...

Thumbnail-Photo: Product stories via omnichannel
20.08.2020   #POS marketing #shop design

Product stories via omnichannel

Foot Locker celebrates youth and sneaker culture in Singapore with new store opening

Foot Locker, Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels delivers an engaging retail experience, combining premium product and elevated in-store ...

Thumbnail-Photo: Indoor-grown greens across Albertsons’ California stores...
18.08.2020   #in-store marketing #food retail

Indoor-grown greens across Albertsons’ California stores

Collaboration between Albertsons Companies and Plenty will eventually expand to more than 430 locations

Albertsons Companies (ABS), Inc. and vertical-farming company Plenty Unlimited Inc. announced an agreement that plans to provide shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce.Plenty’s ...

Thumbnail-Photo: Spotlight on ... shop decoration
02.10.2020  

Spotlight on ... shop decoration

Examples and tips to make stores more appealing in our focus topic

Im Versand wie im Verkauf - mit Verpackungen hat der Einzelhändler tagtäglich zu tun. Doch was macht eine gute Verpackung aus? Welche Vorschriften müssen Einzelhändler kennen? Und warum sollte eine Verpackung smart sein?Das und ...

Thumbnail-Photo: Design and decoration in every nook and cranny...
21.10.2020   #shop decoration #shop design

Design and decoration in every nook and cranny

Let your eyes wander: Shop design ideas for ceilings and floors

Shopping is a 360 degree experience. Customers not only see what's at eye level, on shelves or on merchandise tables. The entire space – from the floor to the ceiling – helps to shape the impression created by the room. ...

Thumbnail-Photo: Retail displays: the window to the soul of the store...
05.10.2020   #shop decoration #shop design

Retail displays: the window to the soul of the store

A collection of ideas for retail window displays

The best fantasy authors manage to create vivid imaginary worlds in the minds of readers, which they are unlikely to forget anytime soon. A successful combination of mood, colors, and details creates an atmosphere and an emotional response. Our ...