Company News • 13.01.2020

Experiential Marketing “Par Excellence”

FOTOBODEN™ at BOE – Best of Events, the trade fair for experiential marketing

There is no avoiding FOTOBODEN™ at BOE – Best of Events, the trade fair for experiential marketing at the Dortmund Trade Fair Centre from 15 to 16 January 2020!

Supplier
Logo: visuals united ag

visuals united ag

An der Gümpgesbrücke 26
41564 Kaarst bei Düsseldorf
Germany
banner ad for an event
Source: visuals united ag

FOTOBODEN™ will be represented at BOE for the eighth time now and will – as a brand predestined for this event – boast over 1,000 square metres of floor space. To get visitors underway and right on track as soon as they arrive, the vinyl floor, which can be customised with photorealistic prints, already produces its “pathfinding” effect at the newly designed entrances of the trade fair centre. It helps brand building and boosts awareness levels of BOE. Even in the aisles and on various stages it paves the way for a successful eventful fair.

A printed floor in an exhibition hall with the visual of a manhole cover...
Source: visuals united ag

Proving a special eye-catcher is FOTOBODEN™’s own exhibition stand in Hall 4.A04 and 4.A02. On just under 100 square metres visitors are in for perfect storytelling. The stand recreates an old train station with truly off-the-wall floor graphics. A cosy station corner invites visitors to while away their time. Interested visitors are just as welcome to stop by for a coffee and more at the ESG stand (Einkaufs- und Servicegesellschaft mbH) in Hall 5.B10. The FOTOBODEN™ flooring featured there extending over 365 square metres would even do justice to a luxury brand such as Louis Vuitton. By comparison, however, the VDVO stand (Verband der Veranstaltungsorganisatoren e.V.) in Hall 6.B02 is fiercely futuristic. Here, too, FOTOBODEN™ forms an integral part of the overall concept with lots of atmosphere guaranteed.

A printed floor in an exhibition hall
Source: visuals united ag

The creative diversity that FOTOBODEN™ brings also becomes evident at the stand dfv Mediengruppe/ tp Tagungsplaner stand in Hall 6.B06, where visitors will find a combination of various collection motifs lying at their feet. A close look pays off – those going on a discovery tour will definitely get their money’s worth. 

The FOTOBODEN™ Team not only shows what it can deliver in practice. On 15 January at 4.00 square metres Art Director and Floor Artist Mischa-Ron Ferenschild-Bätzel will deliver a talk at the “Technology & Scenography” Forum in Hall 5.A18. His subject: “Doing floors well – identify and tap into unexploited potentials in floor design.”

related articles:

popular articles:

Thumbnail-Photo: APG releases retail and healthcare solution
01.04.2020   #coronavirus #pos systems accessories

APG releases retail and healthcare solution

For reducing the spread of COVID-19 at the point of sale

APG Cash Drawer, a global manufacturer of cash management solutions announces the release of the Guardiant™ Countertop Shield for retail, grocery, convenience, gas stations, pharmacy and medical clinics. The Guardiant™ Countertop Shield ...

Thumbnail-Photo: What shop design can look like: LaBo
30.04.2020   #shopfitting #shop decoration

What shop design can look like: LaBo

A little bit of paradise in the heart of Barcelona

Anyone who enters this shoe store right in the Old Town of Barcelona with its population of 5.5 million is instantly transported into another world. The store’s two small sales rooms let customers dream about the perfect summer vacation ...

Thumbnail-Photo: A display goes future
10.03.2020   #shop building #shopfitting

A display goes future

burkhardt leitner modular spaces at the EuroShop

As part of the world's leading trade fair EuroShop Düsseldorf 2020, a trade fair for innovative products for global retail, burkhardt leitner modular spaces was presenting its new product clic up and a unique edition of clic up display ...

Thumbnail-Photo: Light and shadow as the soul of a retail space...
23.04.2020   #shop design #design

Light and shadow as the soul of a retail space

Anshuka: new Western-style pastry store in Hangzhou, China

Anshuka was founded in 2010 on Nanshan Road, Hangzhou, next to the famous West Lake. It is named after the owner’s name "An", meaning “kindness ". It is the first Western-style pastry store to bring semi-cooked cheese ...

Thumbnail-Photo: What shop design can look like: Natura
14.05.2020   #brick and mortar retail #shopfitting

What shop design can look like: Natura

Light up the world with a smile

Pink flamingos adorn the walls in the entrance area of Natura in Barcelona. The name reflects the essence of the store: the sales floor features natural colors, wooden design elements, greenery walls, and warm light. ...

Thumbnail-Photo: Why does “sin” feel so good?
01.04.2020   #decorative lighting #shop design

Why does “sin” feel so good?

The store design of the AllSin gourmet chocolate store in Barcelona is all about blocks of chocolate

Attention all chocolate lovers and sweet tooths: Heaven is located at Carrer de Ferran 30 in Barri Gòtic, the charming Gothic Quarter right in the heart of Barcelona.The store’s display tables feature chocolate towers stacked high with ...

Thumbnail-Photo: Winners of the Frame Awards 2020
05.03.2020   #design #shop design

Winners of the Frame Awards 2020

Categories for outstanding designs include stores and window displays

On Thursday 20 February 2020, the winners of the Frame Awards 2020 were announced. During the Frame Awards day festival program on 19 & 20 February, the nominees defended their work publicly during the live judging sessions before the category ...

Thumbnail-Photo: Nike House of Innovation Shanghai: pop-up store of the year...
02.04.2020   #shop design #design

Nike House of Innovation Shanghai: pop-up store of the year

Jury prize award at Frame Awards 2020

The Frame Awards 2020 has received almost 1,076 submissions from hundreds of design studios from over 51 countries across the globe. The jury panel for the spatial award retail category consists of internationally renowned directors from top brands. ...

Thumbnail-Photo: Not just stow it, present it, please!
18.02.2020   #shopfitting #electronic shelf labels (ESL)

Not just stow it, present it, please!

Shelves and their possibilities at EuroShop 2020

Shelves are no longer just shelves. Form, colour and also function can vary. At EuroShop 2020, we will see what is possible with merchandise compartments today and that the good old shelf is not obsolete despite digitization! ...

Thumbnail-Photo: Flooring for retail spaces: durable, sustainable and smart...
11.03.2020   #brick and mortar retail #shopfitting

Flooring for retail spaces: durable, sustainable and smart

Why design isn’t everything

The secret is out: The iXtenso editorial team loves flooring. After years of putting up with old carpet, our office hallway has now turned into a real eye-catcher.This made us wonder: Apart from a modern and customized design, what other ...

Supplier

Burkhardt Leitner Modular Spaces GmbH
Olgastrasse 138
70180 Stuttgart
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Richter akustik & design GmbH & Co. KG
Richter akustik & design GmbH & Co. KG
St.-Annener-Straße 117
49326 Melle