Product • 05.11.2007

Eko-Logic Shop to Shop

Eko23 is an ideal basket and fulfils exact needs according to the client who goes to the supermarket to do shopping: it is big enough to carry the frozen pizza but also a regular weekly shopping; it complies with the ergonomic and prossemic laws, therefore the basket is effortless to be carried by people, and allows its holders to keep the back straight, even when it is full; it has a design recognized in relevant national and international exhibitions.

Besides that, the basket respects the environment because it is produced in KEOREX, the recycled plastic from the bottles (polietilene tereftalato): 23 bottles = 1 EKO23!

But not only that... Eko23 is heavy 1,2 kg and saves 1,94 kg of oil, equivalent to 5,13 kg of CO2 emissions in the atmosphere. Eko23 has a capacity of 33 liters (it can carry up to 12 kg) and, as long as its dimension is concerned, the basket is the biggest among those found in the supermarkets.

The handle distributes the weight in a uniform way and the grasps (either the one in the handle and the side holders) are ergonomic and very comfortable regarding the traditional baskets.
The cleanliness is guaranteed by the anti-dust bottom: thanks to an innovative technology solution, a grill made of a very tide surface, as thick as a metal wire, does not keep the dirt but instead allows it to be easily washable.

In addition, because the basket has bigger capacity, the physical perception regarding its weight is that it is lighter: while transporting, its special curve in the internal side does not allow the basket to touch the leg and therefore it is possible for the individual who holds it to keep the posture correct, not inclined.

Eko23 is ideal not only for a “fast shopping” but also for the regular weekly shopping, resulting into a comfortable experience. And not only that: it is charming and funny because it is transparent, made in the colors arisen from the most common used recycling PET, such as red, green, blue, water, orange, observed the fact that ORIGINE do not add any substance to the raw material.

The transparency of the basket is also an advantage for the supermarket since goods can be well visualized in its content, according to the marketing and communication needs of the market.

In addition, it gives to the cash register a better control of goods against theft.

Eko23 is attentive also to the handicap: in its higher board next to the leg there is inserted a description in braille.

Eko23 has been currently used by some of the most prestigious retail chains in Italy, Europe and Brazil (for instance, GS and Coop). Eko23 is also available for direct purchase by consumer.