Company News • 12.02.2014

Carrier Unveils Comprehensive Small Store Refrigeration Concept

The small stores cabinet range provides a harmonious store layout....
The small stores cabinet range provides a harmonious store layout.
Source: Carrier Kältetechnik Deutschland GmbH

Carrier is launching a range of slim cabinets that are designed for optimized merchandising in city-center convenience and grocery stores that are less than 400 square meters in size.

Carrier, the world’s leader in high-technology heating, air-conditioning and refrigeration solutions, is part of UTC Building & Industrial Systems, a unit of United Technologies Corp. The new modular range covers the full spectrum of chiller and freezer applications, offering harmonized aesthetics and flexible configurations to help overcome space or building restrictions.

The small store concept offers complete flexibility between remote and plug-in refrigeration solutions. Store owners can mix and match remote and plug-in cabinets from across the product range, helping address any issues relating to space or building restrictions, and enabling them to create a store layout that best suits their business.

“With the new small store range, we can address the increasing investments of major European retailers in small store concepts with a specific and competitive product offer,” said Gunter von Starck, director, marketing, Carrier Commercial Refrigeration Europe. “Our comprehensive, flexible suite of products means that, small store owners can install the complete refrigeration solution they want, without having to sacrifice their store layout or aesthetics.”

The small store range includes the Mendos open remote multideck, the MenEco closed multideck, the Optimer™ L open plug-in multideck and the Optimer LG closed plug-in multideck. A vertical remote freezer and a vertical plug-in freezer are due to be added later this year, while a specific CO2 rack for small store applications is also planned.

“We understand the challenges that small store owners face in matching their refrigeration solutions to any building restrictions, or specific design issues related to their locations,” said Stefan Hemschemeier, director, Small Store Program, Carrier Commercial Refrigeration Europe. “We’ve taken a personalized approach to addressing these challenges with our small store concept, which is unique in terms of harmonized aesthetics and store layout flexibility.”

The small store range will be available to the market in fall 2014, with further products due to be added in 2015.

Logo: Carrier Kältetechnik Deutschland GmbH

Carrier Kältetechnik Deutschland GmbH

Sürther Hauptstraße 173
50999 Köln

related articles:

popular articles:

Thumbnail-Photo: Year after year: Christmas decoration
11.06.2019   #decorative lighting #trend research

Year after year: Christmas decoration

From classic to modern - four styles for 2019

Every year, Annetta Palmisano and her colleagues of Stilbüro bora.herke.palmisano compile the decoration trends for the coming Christmas season. Below we outline four styles for the 2019 season. ...

Thumbnail-Photo: Green Room and PUMA kick off new City Store experience...
18.07.2019   #digital signage #shop design

Green Room and PUMA kick off new City Store experience

Digital experiential elements and features for new store in Manchester

As part of an ongoing relationship with Puma, Green Room has designed key digital and physical experiences within the new City Store experience, to coincide with Puma’s new partnership with Manchester City.The concept centres on bringing City ...

Thumbnail-Photo: Retail holiday decorations: trends for the 2019/20 season...
09.05.2019   #decorative lighting #shop decoration

Retail holiday decorations: trends for the 2019/20 season

"The little affectionate details are always what’s most important." Interview with Annetta Palmisano

Many details or a simple design, artificial light displays or natural light – there are many ways to showcase window displays. Retailers who decorate with a light touch can use the emotional impact on customers and affect retail business ...

Thumbnail-Photo: Window Display Of The Year Frame Awards 2019...
21.06.2019   #displays #product presentation

'Window Display Of The Year' Frame Awards 2019

Window installation featuring the Ura raincoat

Fourteen waterproof raincoats are suspended from seven bicompartmental metallic structures strategically placed on the ceiling of the store simulating drops of water. The shoppers’ attention is therefore drawn directly upwards to the product ...

Thumbnail-Photo: Retail spaces are so yesterday. Long live brand experiences!...
27.06.2019   #online trading #shop building

Retail spaces are so yesterday. Long live brand experiences!

How can brick-and-mortar stores stay competitive? With continuing retail reinvention!

Shopfitting – it’s no longer about shelves, sales counters and cash registers. Silvio Kirchmair, CEO of umdasch The Store Makers, considers it a stage where brick-and-mortar retailers can and should showcase themselves – especially ...

Thumbnail-Photo: Round things in an angular environment
19.08.2019   #pos marketing #in-store marketing

Round things in an angular environment

POS TUNING develops flexible stackable channels for oral tobacco in round packaging

A real presentation problem has now been solved.The presentation of tobacco products can be a real challenge. In hardly any other area you find such a wide variety in packaging sizes. For instance, there are the classic cigarette pack, the tobacco ...

Thumbnail-Photo: Why marble countertops are the right choice for your shop...
15.07.2019   #shop building #shopfitting

Why marble countertops are the right choice for your shop

A guest contribution by Emmy Noel

When you think of marble countertops, you probably think about the beautiful natural stone countertops adoring a kitchen or a bathroom.Time to change our perspective.Marble countertops are the perfect addition for any business. Whether you run a ...

Thumbnail-Photo: What shop design can look like: Trait concept store in Barcelona...
11.07.2019   #shopfitting #shop decoration

What shop design can look like: Trait concept store in Barcelona

Character in store design and in all details

In the Sant Antoni district, which in recent decades has developed from a working-class district to a hip district with bars, cafés, bookshops and boutiques, there is a small boutique, the Trait Store, hidden in Calle Parliament 28. ...


POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen