News • 20.10.2021

Award winning design-focused coffee shop

Dynamically changing interior inside a container for Milky’s Cloud Room

A modern shelf in a coffee shop with bright modern design...
Source: Riley Snelling

Milky’s officially opened their second location, Cloud Room, on October 10th, 2021 in a shipping container at Stackt Market in Toronto, Canada. Embracing slow coffee, the new location features dynamically changing lights and a brew bar for making hand made coffee and tea.

The space

Cloud Room earns its name from moving light that collects shadows in the three dimensional travertine pattern covering the walls and ceiling, The effect mimics the shadows of moving clouds across the wall. Light moves at a very slow pace; imperceptible when stared at, but noticeable over the time it takes to order and make a coffee.

Milky’s Cloud Room was designed and built by newly founded Full Fat Studio. Developed from the architectural language and graphic patterning created for Milky's by Batay-Csorba Architects, Cloud Room achieves a familiar, yet new feeling. Changes in material, colour, pattern, and details create two distinct spaces.

The entire interior was custom designed and fabricated to outfit the interior of a container. The travertine walls and ceiling were machine sculpted by Marbela. Anony designed intelligent light fixtures to control the ambiance and create the cloud effect. Other fixtures, such as fibre-optic counter lights, were customized to suit the space. A miniature sized herringbone wood from Relative Space covers the floor.

a bright coffee shop in a container with bright modern design...
Source: Riley Snelling
section of a modern design counter in a coffee shop...
Source: Riley Snelling

“We wanted the second location to be distinctly Milky’s, while having its own personality. Slow coffee was an appealing concept, so we started thinking about how to create a space for slowness,” said Fraser Greenberg, founder of Milky’s and partner at Full Fat Design. “Stone was our material choice, because of its age and solemness. Clouds were our concept because of their speed and unpredictability.”

The concept

“At Milky’s D*ndas, our initial thought was how we could use someone’s morning coffee routine as an opportunity to put them in a good mood. At Cloud Room, we started with how it's an opportunity to slow down and appreciate the moment,” said Greenberg.

The idea that everything surrounding the offering is as important as the product – from presentation to hospitality – has helped shape the concept of Milky’s Cloud Room. Thoughtful design is everywhere in the space, from the narrow colour palette to the unique cups used for each drink, all to create a space that slows down time.

a bright coffee shop in a container with bright modern design...
Source: Riley Snelling
Source: Milky’s

related articles:

popular articles:

Thumbnail-Photo: Ingka Centres introduces Step Store
11.05.2023   #retail #customer experience

Ingka Centres introduces Step Store

Brand-new pop-up retail space opening at meeting places across Europe and Asia where steps equal spending

Step Store aims to make a healthy lifestyle more accessible and bring the fun into fitness. For that, Step Store allows visitors to swap their daily steps for health-focused products, discounts at local stores, or charity donations. Alongside Step ...

Thumbnail-Photo: Sustainability: A must in shopfitting too?
28.04.2023   #sustainability #shop building

Sustainability: A must in shopfitting too?

How the industry can advance and score

Sustainability does not stop at shop building. But how can shopfitters not only follow the trend, but also profit from it? At EuroShop 2023, we asked Markus David ...

Thumbnail-Photo: Mannequins as a (customer) magnet?
08.05.2023   #sustainability #shop design

Mannequins as a (customer) magnet?

How do shop window mannequins influence the customer journey? An interview.

Not all mannequins are the same. But they all have one thing in common: they influence the customer journey and therefore also retailers. Best Mannequins BV from Belgium gave us an exclusive insight into the development of modern mannequins and ...

Thumbnail-Photo: Meeting places of today: When car dealerships become community spaces...
21.07.2023   #brick and mortar retail #shop building

Meeting places of today: When car dealerships become community spaces

The transformation of showrooms into multifunctional collective hubs

A car dealership that is also a meeting place? Work, relaxation and celebration under one roof? That is the concept of the NIO Houses, shaped by the creativity of the umdasch Store Makers. Paul Van Hemert, Sales Director Central Europe & Nordics, sheds light on this innovative fusion of retail and community space.

Thumbnail-Photo: Mister Spex flagship store in Cologne is Store of the Year 2023...
04.05.2023   #brick and mortar retail #omnichannel

Mister Spex flagship store in Cologne is "Store of the Year 2023"

Handelsverband Deutschland e.V. (HDE) presents prestigious award to omnichannel optician

The Cologne flagship store of Mister Spex, Europe’s leading digitally driven omnichannel optician, received the prestigious "Store of the Year 2023" award from the German Retail Association (Handelsverband Deutschland e.V. – ...

Thumbnail-Photo: Successful design for happy customers
05.04.2023   #shop building #customer experience

Successful design for happy customers

How the right store design enriches the customer experience

blocher partners relies on transdisciplinary work in the conceptual design of stores and thus wants to bring out the (visual) best in stores. How does this also improve the customer experience? Read more about this in the interview. ...

Thumbnail-Photo: Shop windows: Which concept suits you?
30.06.2023   #brick and mortar retail #shop design

Shop windows: Which concept suits you?

Shop windows often determine whether customers enter a shop or not. But what types of shop windows are there – and which ones suit whom?

If you walk through the city centre, you will quickly notice that almost every shop has a shop window, yet no two are alike. There are many different concepts that can look very different from each other and have different effects on potential ...

Thumbnail-Photo: Store design: second life for furniture, materials and fashion...
22.05.2023   #brick and mortar retail #sustainability

Store design: second life for furniture, materials and fashion

How a new sustainable store concept came about at Globetrotter and what can be learned from it

On 11 May, Globetrotter's new Re:Think store opened in Bonn. The special feature: many furnishing elements of the previous tenant were taken over. The new store also places great emphasis on sustainability ...

Thumbnail-Photo: Mango renovates its flagship store with New Med concept...
02.04.2023   #brick and mortar retail #shop design

Mango renovates its flagship store with New Med concept

Refurbishment is part of the plan to refurbish the Mango store network, which aims to extend this retail concept beyond its flagship stores

Mango is continuing with its plan to refurbish its stores in Spain with the reopening of its flagship store in Alicante. The store, located at 33-39 Maissonave Avenue, has a selling space of 1,000 m2 and stocks the Woman, Man and Kids lines. ...

Thumbnail-Photo: Coach debuts worlds first Coach Airways retail concept store...
13.07.2023   #retail #customer experience

Coach debuts world's first "Coach Airways" retail concept store

A unique retail concept store and café housed in a transformed 1981 Boeing 747 aircraft

Freeport A'Famosa Outlet is proud to unveil the world's first Coach Airways, a unique retail concept store and café housed in a transformed 1981 Boeing 747-230B aircraft. ...