Report • 28.07.2015
A Pea in the Pod opens shop in Harrods
Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel
Destination Maternity Corporation announced it opened a A Pea in the Pod shop in shop at Harrods, the iconic Knightsbridge department store in London. This relationship marks the first time A Pea in the Pod branded apparel and its unrivaled assortment of designer brands will be available in the UK within a brick and mortar location. The approximately 806-square-foot retail space is located on Harrods' Fourth Floor adjacent to Childrenswear.
The shop in shop includes A Pea in the Pod's denim collection, a favorite of celebrity moms-to-be, which features the brand's patented Secret Fit Belly on styles from AG Jeans, which are available exclusively through A Pea in the Pod, as well as 7 For All Mankind, JOE'S Jeans, J Brand Jeans, PAIGE Denim and Citizens of Humanity. The shop in shop also features the recently launched Rachel Zoe Collection for A Pea in the Pod, an exclusive collaboration with the distinguished designer, stylist and editor. Additionally, a curated selection of styles chosen and fit especially for expecting moms from contemporary designers including BCBG, Splendid, Ella Moss®, and JOIE are available. A Pea in the Pod's shop in shop also highlights the best of British maternity design with exclusive product from Seraphine, Isabella Oliver, and Madderson London.
Anthony M. Romano, Chief Executive Officer of Destination Maternity, commented, "A Pea in the Pod is delighted and honored to be selected as the exclusive maternity purveyor for Harrods: a legendary brand that is recognised globally as the number one luxury department store in the world. Our focus to provide each mom-to-be with high quality, fashion right, great fitting apparel combined with exceptional service to create a truly special shopping experience will complement the Harrods experience perfectly."
Elizabeth Mcluskie, Head of Childrenswear at Harrods, stated, "We are hugely excited to welcome A Pea in the Pod to Harrods. We are the first and only UK retailer to offer A Pea in the Pod and their wealth of experience in maternity-wear. Their vast range of designer brands will ensure we are the number one destination for this market in London."
Source: Destination Maternity Corporation
channels: shopfitting, design, brand management
