Ynvisible supports sustainable fashion with digital price labels
New generation is easily readable, flexible and customizable
Ynvisible Interactive Inc. has announced that Digety, a company creating electronic price labels for the fashion industry, has selected Ynvisible as the supplier of displays for its re-usable digital price labels.
Digety’s price labels address needs within sustainable clothing and fashion. Ynvisible’s displays will go into Digety’s re-usable smart price labels, which are flexible enough to pass as paper labels and designed to minimize electronic waste.
Sustainable and easily useable
The explosive growth in the number of sustainable clothing brands in recent years, has increased demand for more eco-friendly materials, improved manufacturing techniques, and the reuse and recycling of materials for the minimization of waste across the fashion value chains. This trend extends to how products are labelled and prices displayed. Further with the continuing trend in digital transformation within the retail sector, there is a growing need to be able to rapidly and frequently change prices to synchronize the online and physical store prices, price reductions, and campaigns.
Updating prices on individual garments is costly and labor-intensive with conventional paper labels. Ynvisible’s printed e-paper displays for digital label applications are manufactured using printed electronic techniques which means reduced electronic waste and a lower carbon footprint. The labels are easily readable, flexible and can be customized to clients’ information display needs. Additionally, the technology is very low power to guarantee a long lifetime. These attributes enable a new generation of more sustainable digital price label.
Marc Lebherz, founder at Digety said: “The Ynvisible display technology is a perfect fit for us. It ticks all the boxes of our requirements list because it has a wide viewing angle, it is customizable, more attractive price point, low-power and flexible.”
“We are now able to use flexible materials in combination with the Ynvisible display to manufacture a completely paper-like price label. This ensures a better fit for any kind of apparel compared to our plastic version and it is cheaper than alternative e-paper displays. It’s also easier to recycle and can be manufactured from sustainable materials to reduce our ecological footprint, perfect for creating electronic price labels for sustainable fashion brands.”
channels: digitization, sustainability, Tech in Retail, labels, price labels, price labelling
