Company News • 18.09.2014

Wifi vs. Bluetooth vs. BLE vs. NFC for retail marketing

News from the ShopperTrak blog

Wifi vs. Bluetooth vs. BLE vs. NFC for retail marketing...
Source: ShopperTrak

There is now a plethora of technologies for monitoring a store’s retail analytics with Wi-Fi, Bluetooth, BLE and NFC technology all major contenders.

All fall into the sphere of location-based services, helping retailers to better understand the customer journey by leveraging data collected from mobile devices. These technologies each contain unique functionalities suited to different businesses – but with so many options on the market where should you begin?

This blog takes a look at the capabilities of four key technologies and how they can be used to improve a retailer’s understanding of in-store analytics to benefit the company’s wider retail marketing strategy.

Read more in the ShopperTrak blog.

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