Company News • 06.10.2015

Using jewellery instead of a smart phone to pay?

Startup develops first ring for contactless payment

Kerv wearers can make instant contactless payments of £30 or lower with a...
Kerv wearers can make instant contactless payments of £30 or lower with a single gesture.
Source: Kerv
Paying just with a gesture – this is the promise of simplicity which is one of the big advantages of contactless payment using NFC technology. But there are some clever heads who think that there still is a simpler way to pay than using an app or an NFC card. The London-based Startup Kerv has therefore developed the first ring for contactless payment.

Philip Campbell, founder of Kerv is dissatisfied with the current state of technology on quite a few levels: „Currently, wearable payment devices are either eye-wateringly expensive or thoroughly unattractive. But the biggest issue I have is that they're all worn on the wrist, which has to be placed flat against the contactless reader in a way that feels extremely unnatural and awkward."

Simple handling of complex technology

Kervs outer shell is engineered from zirconia ceramic, one of the most...
Kerv's outer shell is engineered from zirconia ceramic, one of the most scratch-resistant materials on the planet.
Source: Kerv
The British Startup has racked their brains thinking about how to make both the payment process and the device used for it simpler and more convenient for the user. And they found a solution: Why not use a piece of jewellery like a ring, which is worn naturally and without thinking about it in everyday life?

Kerv wearers can make instant contactless payments of £30 or lower with a single gesture. And the technology which is used is not only optically invisible, because there is no card or PIN required. The ring also never needs to be recharged and doesn't need to be paired with a smartphone to work.

Other applications shall be possible

Philip Campbell: Currently, wearable payment devices are either eye-wateringly...
Philip Campbell: "Currently, wearable payment devices are either eye-wateringly expensive or thoroughly unattractive."
Source: Kerv
Beyond retail payments, the ring can also be used for payments in public transportation and for instant sharing of contact details at the tap of an NFC-enabled phone. The developers believe that technology like this will make it completely unnecessary to carry around things like wallets, cash or cards in the future.

As with all current applications for contactless mobile payment, the biggest issue here is the simple handling which will be crucial for the project’s success with the end customer. In fact, the ring is not able to do anything a user can not already do with his smart phone and the respective apps – but in any case it will be more convenient to use. It remains to be seen how the concept will perform in drawing potential customers but it could very well provide the added convenience customers have been looking for.

There currently is a campaign on kickstarter.com to finance the mass production of the Kerv ring.

Author: Daniel Stöter. iXtenso.com

related articles:

popular articles:

Thumbnail-Photo: Christmas decorations: set the scene for your store!...
09.11.2023   #customer experience #shop decoration

Christmas decorations: set the scene for your store!

From the floor to the shelves and lights to the shop window - here's how to get your store ready for Christmas!

The weeks leading up to Christmas Eve are considered to be the busiest of the year....

Thumbnail-Photo: Tips: Optimal shopping experience for  Christmas...
22.11.2023   #online trading #artificial intelligence

Tips: Optimal shopping experience for Christmas

How to prepare for the shopping days as an Amazon retailer

The promotional days at the start of the Christmas...

Thumbnail-Photo: The quiet hour – A contribution to inclusion in retail?...
31.10.2023   #customer satisfaction #customer experience

The "quiet hour" – A contribution to inclusion in retail?

Finding calm in a busy world: supermarkets make their mark

The world of commerce is constantly looking for new ways to attract and retain customers...

Thumbnail-Photo: Turning customers into friends - heres how it works...
24.01.2024   #marketing #online marketing

Turning customers into friends - here's how it works

WhatsApp channels as a secret weapon in the marketing mix

In fall 2023, Meta launched WhatsApp channels, a completely new feature in 150 countries ...

Thumbnail-Photo: Valentines Day marketing: creative campaigns to make your heart sing...
18.01.2024   #brick and mortar retail #sustainability

Valentine's Day marketing: creative campaigns to make your heart sing

Examples of how you can score points on Valentine's Day

Zalando killed two birds with one stone in 2021: with the invitation to "campaign exchange the clothes after your ex", customers were shown ...

Thumbnail-Photo: Chinese New Year 2024: Successful marketing strategies...
31.01.2024   #e-commerce #marketing

Chinese New Year 2024: Successful marketing strategies

How online retailers can benefit from the celebrations

Chinese New Year 2024 begins on February 10 and lasts for 16 days. During the important festival, which is celebrated not only in China ...

Thumbnail-Photo: Veganuary 2024: Best sales strategies to reach the ‘no meat’...
11.01.2024   #brick and mortar retail #food retail

Veganuary 2024: Best sales strategies to reach the ‘no meat’

Why retailers should take advantage of the trend

Veganuary has begun its fourth year in Germany. Over 850 German companies are taking part in this global movement for a plant-based ...

Thumbnail-Photo: For you: Retail marketing calendar 2024
08.01.2024   #marketing #sales promotion

For you: Retail marketing calendar 2024

You can use these phases and days for yourself and your business in the upcoming year

Birthdays, holidays, holidays ... We record all these days in calendars every year to plan our personal daily lives. But the financial year can also be planned. This can be particularly important for retailers. You can plan ...