Company News • 26.08.2015

tarte Cosmetics adds Color to ShadeScout augmented reality shopping app

Natural beauty brand is featured partner in FaceCake's augmented retail beauty app

tarte Cosmetics adds Color to ShadeScout augmented reality shopping app...
Source: FaceCake

FaceCake Marketing Technologies, Inc., pioneer in augmented reality with its award-winning shopping platform for retail, announced today its partnership with tarte cosmetics. ShadeScout, FaceCake's immersive cosmetics color search app, now features an expansive collection of makeup by tarte, a leader in healthy and cruelty-free cosmetics. This partnership means that consumers will be able to "scout" or search for, virtually try on, and purchase tarte products when using the mobile app.

"Strong color offerings and a focus on natural ingredients make tarte a standout brand and a perfect fit for ShadeScout," said Linda Smith, Founder and CEO of FaceCake Marketing Technologies, Inc. "tarte's classic earth tone shades combined with their new color palettes are an exciting addition for ShadeScout users."

Launched this spring utilizing FaceCake's visual search technology, ShadeScout is a game-changing mobile app that allows consumers to find, try, share, and buy products based on colors that inspire them in real life. The unique color search component combined with FaceCake's signature Virtual Try-On technology, social media share features and built-in purchasing, create a mobile solution that allows consumers to easily locate and discover cosmetics from over 40 of their favorite brands, turning beauty-lovers' smartphones and tablets into on-the-go virtual makeup counters.

"We're thrilled to be partnering with such a cutting-edge platform like FaceCake's ShadeScout," said Candace Craig Bulishak, Senior Vice President of Branding. "It provides a great virtual experience for our mobile and social enthusiast tartelettes!"

tarte cosmetics is a leader in eco-chic beauty, offering cosmetics infused with ingredients that pamper the skin and are naturally-derived. As a Featured Partner, all of their best-selling eyeshadow palettes, blushes, foundations, lipsticks and lip glosses colors will now be accessible in the ShadeScout app. Expect to see suggested looks and "scouts" from tarte for even more cosmetics inspiration.

Source: FaceCake Marketing Technologies, Inc.

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