Company News • 26.08.2015

tarte Cosmetics adds Color to ShadeScout augmented reality shopping app

Natural beauty brand is featured partner in FaceCake's augmented retail beauty app

tarte Cosmetics adds Color to ShadeScout augmented reality shopping app...
Source: FaceCake

FaceCake Marketing Technologies, Inc., pioneer in augmented reality with its award-winning shopping platform for retail, announced today its partnership with tarte cosmetics. ShadeScout, FaceCake's immersive cosmetics color search app, now features an expansive collection of makeup by tarte, a leader in healthy and cruelty-free cosmetics. This partnership means that consumers will be able to "scout" or search for, virtually try on, and purchase tarte products when using the mobile app.

"Strong color offerings and a focus on natural ingredients make tarte a standout brand and a perfect fit for ShadeScout," said Linda Smith, Founder and CEO of FaceCake Marketing Technologies, Inc. "tarte's classic earth tone shades combined with their new color palettes are an exciting addition for ShadeScout users."

Launched this spring utilizing FaceCake's visual search technology, ShadeScout is a game-changing mobile app that allows consumers to find, try, share, and buy products based on colors that inspire them in real life. The unique color search component combined with FaceCake's signature Virtual Try-On technology, social media share features and built-in purchasing, create a mobile solution that allows consumers to easily locate and discover cosmetics from over 40 of their favorite brands, turning beauty-lovers' smartphones and tablets into on-the-go virtual makeup counters.

"We're thrilled to be partnering with such a cutting-edge platform like FaceCake's ShadeScout," said Candace Craig Bulishak, Senior Vice President of Branding. "It provides a great virtual experience for our mobile and social enthusiast tartelettes!"

tarte cosmetics is a leader in eco-chic beauty, offering cosmetics infused with ingredients that pamper the skin and are naturally-derived. As a Featured Partner, all of their best-selling eyeshadow palettes, blushes, foundations, lipsticks and lip glosses colors will now be accessible in the ShadeScout app. Expect to see suggested looks and "scouts" from tarte for even more cosmetics inspiration.

Source: FaceCake Marketing Technologies, Inc.

related articles:

popular articles:

Thumbnail-Photo: ISE 2024 - the future of retail
23.10.2023   #online trading #Tech in Retail

ISE 2024 - the future of retail

ISE will take place in Barcelona from 30 January to 2 February 2024

Since it began in 2004, Integrated Systems Europe (ISE) - the world's premier exhibition for professional audio visual (pro AV) and systems integration - has grown in size, strength and influence to become an industry-defining event. Every year, ...

Thumbnail-Photo: Valentines Day marketing: creative campaigns to make your heart sing...
18.01.2024   #brick and mortar retail #sustainability

Valentine's Day marketing: creative campaigns to make your heart sing

Examples of how you can score points on Valentine's Day

Zalando killed two birds with one stone in 2021: with the invitation to "campaign exchange the clothes after your ex", customers were shown ...

Thumbnail-Photo: The quiet hour – A contribution to inclusion in retail?...
31.10.2023   #customer satisfaction #customer experience

The "quiet hour" – A contribution to inclusion in retail?

Finding calm in a busy world: supermarkets make their mark

The world of commerce is constantly looking for new ways to attract and retain customers...

Thumbnail-Photo: Tips: Optimal shopping experience for  Christmas...
22.11.2023   #online trading #artificial intelligence

Tips: Optimal shopping experience for Christmas

How to prepare for the shopping days as an Amazon retailer

The promotional days at the start of the Christmas...

Thumbnail-Photo: Black Friday and Cyber Monday: Minimize mistakes, maximize success...
11.10.2023   #e-commerce #customer satisfaction

Black Friday and Cyber Monday: Minimize mistakes, maximize success

Mistakes you can avoid on promotion days like Black Friday and Cyber Monday

The promotion days on November 24 and 27 raise the sales hopes of many retailers. Despite the huge potential, these events can also be a challenge. Competition is fierce, customers are critical and expect exceptional deals. Mistakes in preparation ...

Thumbnail-Photo: For you: Retail marketing calendar 2024
08.01.2024   #marketing #sales promotion

For you: Retail marketing calendar 2024

You can use these phases and days for yourself and your business in the upcoming year

Birthdays, holidays, holidays ... We record all these days in calendars every year to plan our personal daily lives. But the financial year can also be planned. This can be particularly important for retailers. You can plan ...

Thumbnail-Photo: Christmas decorations: set the scene for your store!...
09.11.2023   #customer experience #shop decoration

Christmas decorations: set the scene for your store!

From the floor to the shelves and lights to the shop window - here's how to get your store ready for Christmas!

The weeks leading up to Christmas Eve are considered to be the busiest of the year....

Thumbnail-Photo: Social Commerce: Community sells?
04.10.2023   #online trading #sustainability

Social Commerce: Community sells?

Why the community approach is replacing fast delivery among customer demands and what that means for you.

For a long time it was said that fast or even "same day delivery is the key". For Fabian Mischler, this is no longer the only key to satisfied customers. In an interview, the CEO of the social commerce platform ooblee told us why community ...

Thumbnail-Photo: Veganuary 2024: Best sales strategies to reach the ‘no meat’...
11.01.2024   #brick and mortar retail #food retail

Veganuary 2024: Best sales strategies to reach the ‘no meat’

Why retailers should take advantage of the trend

Veganuary has begun its fourth year in Germany. Over 850 German companies are taking part in this global movement for a plant-based ...

Thumbnail-Photo: Turning customers into friends - heres how it works...
24.01.2024   #marketing #online marketing

Turning customers into friends - here's how it works

WhatsApp channels as a secret weapon in the marketing mix

In fall 2023, Meta launched WhatsApp channels, a completely new feature in 150 countries ...