Company News • 14.05.2010

Special focus on interactive and innovative museum exhibits


To reflect the fact that Essen and the surrounding Ruhr area is European Capital of Culture 2010, KIOSK EUROPE EXPO 2010 and DIGITAL SIGNAGE EXPO 2010 will feature a dedicated area with real-life, interactive and innovative museum exhibits.

As well as providing visitors with the unique opportunity to find out more about self-service and digital signage solutions, KIOSK EUROPE EXPO 2010 and DIGITAL SIGNAGE EXPO 2010, held at Hall 1, Messe Essen, from the 15th to the 17th June 2010, will this year showcase actual deployments and installations of interactive technologies for museums across Europe.

In the modern world, it is becoming increasingly clear that to engage, inform and entertain their visitors, museums and other such cultural points of interest must offer interactive exhibits which visitors can touch and explore for themselves. The familiar sight “Do not touch the exhibits” is now being replaced with more visitor friendly signs inviting visitors to engage actively and physically with exhibits. Young users, in particular, are better engaged by more interactive exhibits. Museum curators and IT managers will be able to see for themselves how touch technologies, 3D kiosks, projectors and more can transform museum exhibits into compelling and immersive experiences.

At the Interactive Museum, exhibits will range from 3D digital kiosks showing the work of the Estonian sculptor Amandus Adamson, wayfinding interactive museum kiosks and interactive holographic works of art to digital gesture-based book readers, all demonstrating that for the modern museum, interactivity is a must-have. Here is a selection of the interactive exhibits visitors can experience:

Michael Bleyenberg is an artist who works with "Light Architecture". He will show at the Interactive Museum his Eyescape X, a hologram embedded within two glass panels. As viewers moves towards the hologram, the light, colour and shapes of the hologram alters fluidly to create an ephemeral and protean work of art.

The Amandus Adamson museum in Estonia, which had limited space for exhibiting all the artworks of the sculptor well-known sculptor Amandus Adamson, has used innovative 3D kiosks to enable his entire work to be presented to visitors.

The Bayerische Staatsbibliothek in Munich, Germany, commissioned a digital book reader to enable visitors to negotiate their vast collection of books and manuscripts more easily and in greater detail.
The Rauch Möbelwerke deploys interactive kiosks to engage their visitors and convey the company’s history, as well as explore the different furniture styles over the century in an informative and intuitive manner.

Find out more about the other exhibits at the Interactive Museum here.

Find out more about all the others events and activities taking place in Essen this year at

Sponsors of the two trade shows include Provisio, Star Micronics, Bell Microproducts and Impuls TV. The list of high-profile exhibitors includes Samsung, Optoma, Epson, Hyundai and LG.
The events will be held on 15, 16, 17 June 2010 in Messe Essen, Essen, Germany, and entrance is free for pre-registered visitors. To pre-register please visit or

Logo: hf media & events

hf media & events

The Quorum
CB5 8RE Barnwell Road, Cambridge

related articles:

popular articles:

Thumbnail-Photo: Coronavirus: digital commerce spend to fall by 14 percent in 2020...
28.04.2020   #online trading #e-commerce

Coronavirus: digital commerce spend to fall by 14 percent in 2020

Spend set to recover in 2021 as offline spend moves online

A new study from Juniper Research found that global spending on digital commerce will fall by 14 percent in 2020 as lockdowns and reductions in consumer spend are felt. Spending will fall from $11.2 trillion in 2019 to $9.7 trillion.The new ...

Thumbnail-Photo: What you want is what you need!
07.02.2020   #e-commerce #customer satisfaction

What you want is what you need!

Retail experience – What shoppers want and how to implement

E-commerce has significantly changed how people shop, and push retailers to rethink the role of their stores. With change being a constant and continually accelerating, there is truly only one way to learn what shoppers want and expect their ...

Thumbnail-Photo: Book swap as you food shop
05.02.2020   #brick and mortar retail #omnichannel

Book swap as you food shop

Waitrose launches novel way for shoppers to share their favourite books

Whether it’s romance, adventure or a gripping mystery, book lovers can now share their favourite reads with others in selected Waitrose cafés as part of the supermarket’s new book swap initiative. A successful trial in five ...

Thumbnail-Photo: A return to core competencies: visual merchandising and customer service...
04.05.2020   #brick and mortar retail #services

A return to core competencies: visual merchandising and customer service

Showrooming with samples in brick-and-mortar retail

Brick-and-mortar stores are facing tremendous pressure: competition, pricing pressure, shifting consumer habits. Is setting up your own online store the answer? Unfortunately, it’s not that simple. ...

Thumbnail-Photo: retail trends 1/2020: focus EuroShop 2020
05.02.2020   #digital signage #lighting systems

retail trends 1/2020: focus "EuroShop 2020"

The current issue with all trends around retail

Would you like to find out about the latest retail trends in technology, marketing, lighting, store design and logistics, browsing page by page? We would be happy to send you our current print edition retail trends on the focus "EuroShop ...

Thumbnail-Photo: Blind Date is so yesterday! Know your customers!...
13.01.2020   #customer satisfaction #customer relationship management

Blind Date is so yesterday! Know your customers!

Customer loyalty: Personalizing your customer communications – across all channels

Is brand loyalty dead? These days, consumers no longer buy the same brand of goods for life. They want personalized offers for products that meet their specific needs. That’s why it is more important than ever for retailers to retain and ...

Thumbnail-Photo: Innovation in sales!
30.01.2020   #online trading #customer satisfaction

Innovation in sales!

N3XT by MediaMarktSaturn – finding ideas for customers and company

What do customers want? How can you create a more intense and powerful shopping experience? And what new technologies and innovations can help in this endeavor? MediaMarktSaturn has set up its own innovation unit to find answers to these and similar ...

Thumbnail-Photo: Evolving need for AI and big data analytics in mobile marketing...
10.02.2020   #digital marketing #marketing research

Evolving need for AI and big data analytics in mobile marketing

Global mobile marketing industry report 2020-2024

The "Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region – Global ...

Thumbnail-Photo: Customer-centered, digital and adaptive
23.03.2020   #brick and mortar retail #digitization

Customer-centered, digital and adaptive

Bonprix’s Fashion Connect Store in Hamburg

In-store shopping via app – the fashion connect store in downtown Hamburg makes it happen. Daniel Füchtenschnieder, chief executive officer of Bonprix retail, is one of the creative minds behind the new retail concept. An interview about ...

Thumbnail-Photo: Worst year on record for retail
20.01.2020   #brick and mortar retail #retail

Worst year on record for retail

Facts and figures about Black Friday and the Christmas sale 2019

The December figures are positively distorted by the late timing of Black Friday, which occurred in December 2019 as opposed to November in 2018. The 3-month and 12-month averages are not distorted. Total sales for 2019 decreased by 0.1 ...


iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn