News • 27.06.2019

Small shops & heavy advertisers less likely to ID for tobacco

Study has implications for Tobacco 21 enforcement

Three boys standing together, one smoking a cigarette; copyright:...
Source: panthermedia.net/Diego Cervo

Young people are less likely to be carded for cigarettes in certain types of shops, particularly in those that heavily advertise tobacco, a new study has found.

When researchers who were 20 and 21 visited a variety of shops in a city on the verge of implementing a law prohibiting sales to people younger than 21, more than 60 percent of cashiers didn't ask them for identification, found the study, which appears online in the American Journal of Health Promotion.

And these young adults slipped by without an age check most often when they visited small stores, tobacco shops and shops plastered with tobacco ads.

"Our findings suggest that certain types of stores -- tobacco shops, convenience stores and those with a lot of tobacco advertising -- are more likely to sell tobacco to a young person without checking his or her ID," said Megan Roberts, an assistant professor of health behavior and health promotion at Ohio State, and a member of the university's Comprehensive Cancer Center.

The most interesting new information found in this study was that certain retailers were less likely to ask for ID, said Niru Murali, who participated in the study as part of her undergraduate work in Ohio State's College of Public Health.

More than 64 percent of grocery stores checked IDs, compared with about 34 percent of convenience stores and tobacco shops. Bars, restaurants and alcohol stores were even less likely to card the fieldworkers: only 29 percent requested ID.

"In addition to variation by type of store, we saw that those that heavily advertised were less likely to card us. It makes sense, if you think about it, that people who are plastering their windows with tobacco ads probably are trying to make a lot of money off those products and may be more likely to look the other way when selling to a young adult," Murali said.

Retailers are supposed to card anyone who looks younger than 30 under the Columbus Tobacco 21 law. The idea behind the city's law, and others like it, is to decrease the long-term health toll that tobacco takes by preventing young people from starting to smoke.

Source: Ohio State University

related articles:

popular articles:

Thumbnail-Photo: Consumers demand sustainable fashion but won’t pay more...
28.06.2019   #sustainability #fashion

Consumers demand sustainable fashion but won’t pay more

Top five demands for the industry to become more sustainable

New research suggests over half (52 percent) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. But only 29 percent of these ...

Thumbnail-Photo: DOOH displays are engaging
01.04.2019   #digital signage #Digital Out-of-Home (DOOH)

DOOH displays are engaging

Consumers to seek out more information after seeing digital signage

The majority of U.S. consumers notice out-of-home digital video displays, according to “On-Site Insights,” a new study from Edison Research. In today’s media landscape where it is increasingly challenging for brands to reach ...

Thumbnail-Photo: Cox Business Annual Survey: What do customers want?...
31.05.2019   #cashpoints #brick and mortar retail

Cox Business' Annual Survey: What do customers want?

Survey shows consumers want greater connection and more American-made products from the small businesses.

Small businesses should keep their cashiers, according to the 2019 Cox Business Consumer Pulse on Small Businesses. The Amazon Go cashier-less shopping model is only of growing interest among respondents ages 18-29 – up eight percentage points ...

Thumbnail-Photo: GfK study: Brick-and-mortar retail in the EU...
14.06.2019   #marketing research #trend research

GfK study: Brick-and-mortar retail in the EU

Highest 2019 growth in Romania and Lithuania

The majority of European consumers are currently subjected to opposing forces. On the one hand, this consists of uncertainty over Brexit, trade conflicts and weaker growth prospects in important export markets such as China. But on the other hand, ...

Thumbnail-Photo: 5 essentials for customer experience leaders...
18.07.2019   #customer satisfaction #customer relationship management

5 essentials for customer experience leaders

Gather customer feedback and analyze it

Customer experience is fundamental to your business and needs to be in your company’s strategy.However, CX leaders are challenged with what it means to spearhead these efforts. To improve their influence, and subsequent results, CX leaders can ...

Thumbnail-Photo: Creative Retail Awards shortlist announced at RetailEXPO...
24.05.2019   #displays #design

Creative Retail Awards shortlist announced at RetailEXPO

Innovative, inspirational and forward-thinking retail display and design

The Creative Retail Awards, which recognise and reward innovation and excellence in worldwide retail design, released the shortlist for their 2019 Awards at RetailEXPO, Olympia London last week.The Awards received hundreds of entries from around the ...

Thumbnail-Photo: Product ratings: customer-centricity is important...
29.05.2019   #customer relationship management #marketing

Product ratings: customer-centricity is important

Global product ratings study: companies being pushed toward increased customer-centricity

Globally, 54% of companies consider product ratings to be very important to their business. For another 29%, they are somewhat important, while 17% think ratings are not important at all or that they don’t play any role yet. U.S. results ...

Thumbnail-Photo: Smile please! How to showcase products with amazing photos...
31.05.2019   #online marketing #product presentation

Smile please! How to showcase products with amazing photos

Quick guide to product photography

There is one fundamental difference between online and brick-and-mortar stores: Customers cannot touch, smell or try out the products. Essentially, the eyes decide whether something is ordered or not.That’s why product images and descriptions ...

Thumbnail-Photo: Post-purchase communication: Well-informed customers are happier...
21.05.2019   #customer satisfaction #customer relationship management

Post-purchase communication: Well-informed customers are happier

Shipment tracking options and convenient returns management solutions

Harald Mösel from b.telligent asserts that retailers can set themselves apart from the competition with positive, unique post-purchase experiences. In this interview, he illustrates how companies can utilize post-purchase communication to ...

Thumbnail-Photo: retail trends 2-2019: focus sales promotion
03.06.2019   #customer satisfaction #customer relationship management

retail trends 2-2019: focus "sales promotion"

How to win, serve, and keep customers

Read our latest edition retail trends 2-2019 online as an e-paper. ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln