Company News • 04.05.2011
SAP and Online Software AG simplify POS marketing for retailers
The jointly developed interface between PRESTIGEenterprise and SAP Promotion Management for Retail provides uniform and continuous processes in the planning and execution of advertising actions at the point of sale
Online Software AG and SAP AG have jointly developed an interface between PRESTIGEenterprise and SAP Promotion Management for Retail (SAP PMR). At the SAP Trade Symposium 2011 in Mannheim, Germany, at May 12th, both companies will, for the first time, demonstrate how the complete process integration does help implement sales promotion activities at the point of sale (POS) as, for example, printed posters or modern in-store TV.
PRESTIGEenterprise is the first system for SAP PMR to present advertising directly at the point of sale via both printed and digital media. The software solution PRESTIGEenterprise by Online Software AG is the market leader in terms of price communication and advertisement with over 30,000 installed systems in 35 countries in addition to being the long-standing certified SAP partner for POS marketing in the retail industry. In close cooperation, an interface has been developed for both systems enabling retailers to conduct their promotional activities via the SAP solution and at the same time to benefit from all PRESTIGEenterprise advantages.
"SAP PMR is our central solution for the planning of advertising activities in the retail industry. As a result of innovative partners such as Online Software AG having integrated an interface directly into the solution, it is possible to offer a uniform and consistent solution allowing the entire process – from the centralized planning of an individual campaign to its implementation in the branches themselves - to be considered in its entirety“ says Werner Rosner, Sales Manager for Wholesale and Retail Trade at SAP Deutschland AG & Co. KG.
SAP Promotion Management for Retail (PMR) is a comprehensive solution through which retailers can exercise cross-functional control over all sales promotion activities from the preparation of the advertisement offers, the prognosis of their effectuality through to the implementation of individual advertising actions in the shops.
"The connection to merchandise management has always been one of the strong points of our software. By virtue of the new SAP PMR interface, customers can now also manage the digital price and advertisement communication for their branches directly from SAP, according to Jürgen Berens von Rautenfeld, CEO of Online Software AG. "This new development enables SAP users to fully exploit in particular the added-value services of PRESTIGEenterprise, irrespective of whether it is a classical poster campaign, the use of modern advertising screens for in-store TV or innovative mobile marketing with the retailers' own Apps and their mobile use in the store".
PRESTIGEenterprise constitutes a certified system for POS advertisement allowing the presentation of the data managed by SAP PMR in the respective shops – be it printed or displayed digitally on a screen.
PRESTIGEenterprise takes the information provided by SAP PMR and implements it on site at the point of sale in the form of advertising material which is appealing to the consumer – from the printed poster and the display through to double screen scales.
