Company News • 05.02.2013

Peter Irish takes over newly created position at the STI Group

He becomes Chief Commercial Officer at the STI Group

Peter Irish has taken over the nNewly created position as Chief Commercial...
Peter Irish has taken over the nNewly created position as Chief Commercial Officer.
Source: STI Group

Peter Irish has taken over with effect from February 1, 2013 the newly created position as Chief Commercial Officer at the STI Group. With this new function the internationally active manufacturer of packaging and POS solutions will focus even more on customers, innovative products, and services in the future.

The New York-born Irish (55) lives in Europe for over 20 years, most of the time in German-speaking countries. After studying English and German literature he discovered his passion for sales, marketing and developing constructive customer relationships. Through various positions as sales and advertising manager in the U.S., he garnered his first international successes in the amusement park industry.

After moving to Europe, he gained experience in the international consumer goods industry in the areas of general management, marketing, and sales. Most recently he led the commercial development of an international tissue manufacturer as Vice President of Sales, Marketing and Innovation.

Reorganize the growth strategy and focus on the market activities

Due to his professional history in the consumer goods industry (e.g. Managing Director at CPC - now Unilever - in the Czech Republic and Slovakia; MD at Kimberly-Clark in Central Europe and Vice President Sales and Marketing for the hygienic paper manufacturer SCA) Irish well understands the POS requirements of international FMCG manufacturers and retailers.

Together with Dr. Tom Giessler who belongs since 2007 to the management of the STI Group, Irish will reorganize the growth strategy of the family business and will further focus on the market activities. "I'm delighted," said Dr. Kristina Stabernack, owner and chairwoman of the advisory board, "that with Peter Irish we have won an internationally successful expert in sales, marketing and innovation who, due to his diverse functions in the consumer industry, understands perfectly the requirements of our customers in the retail environment. With Dr. Tom Giessler as partner and together with our experienced management team, it is his task to implement the growth strategy of the STI Group even more successfully in the markets."

Source: STI Group

related articles:

popular articles:

Thumbnail-Photo: Stores with employee background checks favored...
17.06.2019   #security #customer satisfaction

Stores with employee background checks favored

Sterling’s 2019 ‘Retail Industry Screening’ survey

Sterling, expert in background and identity services, today released the results of its 2019 ‘Retail Industry Screening’ survey. An inaugural initiative, the survey examines Americans’ perspectives, experiences and concerns related ...

Thumbnail-Photo: 2nd World Retail Forum, Amsterdam
07.03.2019   #event #artificial intelligence

2nd World Retail Forum, Amsterdam

The latest developments in the industry

World Retail Forum is a platform for retail professionals from across the globe to come together, share experiences and learn from top industry leaders and retail gurus. ...

Thumbnail-Photo: GfK study: Brick-and-mortar retail in the EU...
14.06.2019   #marketing research #trend research

GfK study: Brick-and-mortar retail in the EU

Highest 2019 growth in Romania and Lithuania

The majority of European consumers are currently subjected to opposing forces. On the one hand, this consists of uncertainty over Brexit, trade conflicts and weaker growth prospects in important export markets such as China. But on the other hand, ...

Thumbnail-Photo: Cox Business Annual Survey: What do customers want?...
31.05.2019   #cashpoints, cash register, cash desk #brick and mortar retail

Cox Business' Annual Survey: What do customers want?

Survey shows consumers want greater connection and more American-made products from the small businesses.

Small businesses should keep their cashiers, according to the 2019 Cox Business Consumer Pulse on Small Businesses. The Amazon Go cashier-less shopping model is only of growing interest among respondents ages 18-29 – up eight percentage points ...

Thumbnail-Photo: Computer-generated imagery: better and faster product photography for...
12.04.2019   #online trading #digital marketing

Computer-generated imagery: better and faster product photography for online stores

David Wischniewski on the possibilities of product visualization

Product photography is essential to the success of any online store. Unable to provide haptic feedback, retailers are tasked with inspiring their customers to buy. This can be an expensive endeavor in the long run. Digitally created renderings of ...

Thumbnail-Photo: Leveraging the smartphone – mobile shopping...
13.06.2019   #mobile shopping #mobile couponing

Leveraging the smartphone – mobile shopping

67 percent of consumers are likely to shop with a retailer that offers mobile coupons

The proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations.Mobile shopping will continue to grow as 41 percent of consumers in the BRP Consumer Study indicate they plan to ...

Thumbnail-Photo: The customer is always right? Two customers might spell trouble!...
09.05.2019   #consulting #brick and mortar retail

The customer is always right? Two customers might spell trouble!

How salespeople can handle customers who bring company along

Customers rarely shop alone. Most of them shop with family or friends. The other person might not always be in a good mood, patient or friendly. Can the salesperson simply ignore the other person in these instances? How should he or she handle this ...

Thumbnail-Photo: Customer Story: How the Johan Cruijff Arena scores with self-service...
31.05.2019   #self service #artificial intelligence

Customer Story: How the Johan Cruijff Arena scores with self-service

CCV helped develop a smart self-service soft drinks dispenser.

Johan Cruijff ArenA, previously known as Amsterdam ArenA, has a capacity of 55,000. As the largest stadium in the Netherlands, it has hosted global sporting events such as the 1998 Champions League Final and the 2013 Europa League Final. The ArenA ...

Thumbnail-Photo: Designer Outlet Croatia as hybrid retail destination...
04.04.2019   #customer counting #shoppingcenter

Designer Outlet Croatia as hybrid retail destination

Building footfall and counting shopper traffic

Designer Outlet Croatia, majority-owned by Ingka Centres has enhanced shopper traffic performance by adding an aspirational, 'hybrid' retail destination to the existing IKEA Store in Zagreb supported by the implementation of a traffic ...

Thumbnail-Photo: Good news for brick and mortar retailers
08.03.2019   #brick and mortar retail #in-store marketing

Good news for brick and mortar retailers

71 percent of shoppers are spending more in-store than online

Both men and women are spending significantly more in-store than online during a typical shopping visit according to a new report, by First Insight, Inc. The company, which recently surveyed consumers on shopping habits, purchase behavior and ...

Supplier

CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn