Report • 02.06.2014

Current Trends in Mobile Retail Solutions

Overview of the current generation of Mobile Devices and their advantages

The Motorola ET1 Enterprise Tablet offers retailers another terminal which can...
The Motorola ET1 Enterprise Tablet offers retailers another terminal which can increase the performance of shop staff to improve customer service.
Source: Motorola Solutions Germany GmbH

Retailers continue to increase their use of mobile devices. No wonder, since current software and hardware provides several advantages in process control and management of staff, inventory and stores. Within the scope of its current focal topic “Mobile Devices“, iXtenso provides an overview of current solutions by various manufacturers.

With the current mobile solutions, retailers are able to optimize their customer service, increase employee productivity as well as improve their inventory overview in the warehouse, along the supply chain and on the sales floor.

From handheld to hands-free device for data collection

One manufacturer, who supports retail with respective products, is Motorola Solutions. For stocktaking, Motorola currently has the new DS4800 series of 2D array imagers in its portfolio for instance, whose flexible design can be adapted to the retailer’s individual branding. The devices capture 1D and 2D barcodes of paper labels and mobile phone displays.

With the TC55 touch computer and the ET1 enterprise tablet, Motorola offers the retail market two additional end devices that increase the performance of store associates and help to improve customer service by employees being able to call up product information in the form of images and videos on the sales floor and show them to customers. Sales associates are equally able to quickly and easily capture barcodes of labels or mobile phone displays or import customer cards.

Motorola also presented an unusual new development at this year’s EuroShop in Düsseldorf: the HC1 headset mobile computer. This hands-free solution enables users to call up documents, videos or pictures via voice recognition or head-tracking capabilities as well as collect data and navigate through applications. The information is displayed right in the field of vision of associates, who now have their hands free for tasks in the warehouse or on the sales floor.

Mobile printing with Cloud connection

Another aspect of using mobile devices that offers retailers advantages is the fast printing of receipts and labels needed at the POS. Zebra Technologies for instance focuses on intelligent linking of printers and other mobile devices on the Internet. This enables real-time information exchange and helps retailers to identify and utilize potential for optimization. In food retailing for instance, real-time data on location and ambient temperatures during transport contribute to delivering sensitive products correctly and safely. 

Among many other things, the current Zebra portfolio includes the QLn220 mobile printer and the iMZ series. The QLn220 is a robust and easily integrated label printer; the iMZ series printers are certified for use with iPod, iPhone and iPad and enable mobile printing of receipts at the POS for example.

Mobility and omni-channel take center stage

Toshiba currently also has a selection of mobile devices in its lineup – with a strong emphasis on the mobile aspect. The current highlight of the manufacturer is particularly flexible in its use: store associates can utilize the TCxFlight tablet solution in various ways – as a checkout system, mobile workstation or for customer service. If the customer in the clothing store would like a specific piece of clothing in a different size or color for instance, current information on availability at the warehouse or the nearest store is therefore only one click away. Combined with the docking station, this solution has all interfaces to peripheral devices of a stationary POS system to print out sales receipts for instance.

Software also makes professional use of consumer devices possible

At this point, for many retailers it is no longer a question of making their business processes mobile; anymore it is about which technologies they need when and where. Software manufacturer Ethalon hence offers solutions for mobile inventory management that work with standard smartphones versus special hardware. In this case, an iPod Touch or an iPhone with scanner attachments and an app for mobile inventory management developed by ETHALON are being utilized. After scanning the article, the sales associate can immediately review current inventory, as well as verify how many items are available in the store. The app also grants direct access to the item in the retailer’s online store. While this reduces long lines and unnecessary waiting times, sales percentages and profitability of the store also increase at the same time.

”Mobile command centers“ for retail controlling

höltl Retail Solutions also follows a similar approach. höltl holds a strong position in the “mobile solutions” market segment with –among others- its mobile business intelligence solution BI2GO. It can be used with a smartphone, tablet PC, online-capable POS or a mobile data acquisition device. The advantage of this solution: the user no longer needs to connect to a server, but directly accesses his/her own web application via a browser from the respective end device.

“The app works like a portal that makes it possible to use an entire lineup of applications on a mobile device,“ höltl product manager Peter Dietrich explains the core of the software solution. BI2GO can be both adapted to the needs of smaller retailers as well as those of large-scale retailers. A predefined set of analyses and assessments is available for small specialty retailers. The app offers larger companies an individualized reporting kit.

Optimal service for customers

The use of mobile devices is definitely an important trend in retail, since providing optimum service to connected customers and thus creating a great shopping experience count among the most essential ”weapons“ of brick-and-mortar stores in their competition against online retailers. The mobile solutions offer retailers and their associates in the store important support in their daily work – in the store, directly at the point of sale and in the entire supply chain.

Daniel Stöter, iXtenso.com

related articles:

popular articles:

Thumbnail-Photo: The eye is shopping too!
20.02.2020   #brick and mortar retail #decorative lighting

The eye is shopping too!

Visual merchandising and product presentation at EuroShop 2020

For a successful purchase, it sometimes takes more than just a full wallet. Customers want to be addressed in the store - not only by staff, but also visually. We also took a look around EuroShop in terms of visual merchandising and product ...

Thumbnail-Photo: Professional Development Guide – newly updated...
22.01.2020   #security #digital marketing

Professional Development Guide – newly updated

Integrated Systems Europe (ISE) 2020

Just published, the Second Edition of the Professional Development Guide contains full details of the learning and development opportunities at ISE 2020. Full listings of manufacturer demo and training sessions have been added, along with updates to ...

Thumbnail-Photo: Connected Retail Experiences and StartmeupHK Festival 2020...
01.04.2020   #online trading #brick and mortar retail

Connected Retail Experiences and StartmeupHK Festival 2020

New dates for the events announced

Bailey Communications and InvestHK have confirmed today that the Connected Retail Experiences and StartmeupHK Festival 2020, the flagship event of the startup community event has been rescheduled and will now take place during the week of 6th July, ...

Thumbnail-Photo: Coronavirus: digital commerce spend to fall by 14 percent in 2020...
28.04.2020   #online trading #e-commerce

Coronavirus: digital commerce spend to fall by 14 percent in 2020

Spend set to recover in 2021 as offline spend moves online

A new study from Juniper Research found that global spending on digital commerce will fall by 14 percent in 2020 as lockdowns and reductions in consumer spend are felt. Spending will fall from $11.2 trillion in 2019 to $9.7 trillion.The new ...

Thumbnail-Photo: Worst year on record for retail
20.01.2020   #brick and mortar retail #retail

Worst year on record for retail

Facts and figures about Black Friday and the Christmas sale 2019

The December figures are positively distorted by the late timing of Black Friday, which occurred in December 2019 as opposed to November in 2018. The 3-month and 12-month averages are not distorted. Total sales for 2019 decreased by 0.1 ...

Thumbnail-Photo: Britain’s thrifty young fashionistas
24.01.2020   #customer satisfaction #sustainability

Britain’s thrifty young fashionistas

More than half of 25-34-year-olds buy second-hand clothes

Savvy young Brits are buying, selling, mending, swapping and renting their clothes, according to the latest research from Mintel.‘Thrifting’ is the way forward among young British fashion shoppers, as Mintel research shows that in the ...

Thumbnail-Photo: Love greetings from the online shop
17.04.2020   #online trading #digital marketing

"Love greetings" from the online shop

With the web-based application ViDGREETS, online shoppers can record personal messages and send them together with their purchase.

ViDGREETS – the name says it all. With this feature, customers in the online shop can quickly pack and send video greetings with their order. Retailers can also use it to send messages to their customers. In an interview, Marco van Eersel ...

Thumbnail-Photo: Book swap as you food shop
05.02.2020   #brick and mortar retail #omnichannel

Book swap as you food shop

Waitrose launches novel way for shoppers to share their favourite books

Whether it’s romance, adventure or a gripping mystery, book lovers can now share their favourite reads with others in selected Waitrose cafés as part of the supermarket’s new book swap initiative. A successful trial in five ...

Thumbnail-Photo: Basics of how to merchandise your store
27.02.2020   #product presentation #goods illumination

Basics of how to merchandise your store

Retail Consultant Hans Günter Lemke reveals key elements of successful visual merchandising

Retailers face increasing pressure from online competitors. Although brick-and-mortar businesses take in the lion’s share of sales revenues, online shopping will play an increasingly important role in the future. That’s why it is ...

Thumbnail-Photo: Blind Date is so yesterday! Know your customers!...
13.01.2020   #customer satisfaction #customer relationship management

Blind Date is so yesterday! Know your customers!

Customer loyalty: Personalizing your customer communications – across all channels

Is brand loyalty dead? These days, consumers no longer buy the same brand of goods for life. They want personalized offers for products that meet their specific needs. That’s why it is more important than ever for retailers to retain and ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn