Company News • 19.04.2018

Converting visitors into ‘buying-customers’

Electronic shelf labels at Eventyrsport

The time, that was previously spent on changing prices and marking up clothes and shoes at the adventure and sports chain Eventyrsport, is now spend on customer service and advice.

The first goal is to convert 1.5 visitors into ‘buying-customers’, which means a customer who actually makes a purchase, per day, in each of the chain's 11 stores across Denmark. This conversion pays back the investment in electronic pricing. On the long run, the investment is expected to throw an even better result at the bottom line.

Supplier
Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Landgraben 75
24232 Schönkirchen
Germany
Photo: Electronic shelf labels in clothing store; copyright: Delfi Technologies...
Source: Delfi Technologies

“We are a retail chain where quality and customer service are our top priorities, and therefore we have chosen to invest in electronic price tags." (Gert Farup Lindquist)

In celebration of Eventyrsport's relocation to new premises at Algade in Roskilde, Denmark, March 22, the store opened with a brand new look. Electronic shelf labels were mounted on all shelves and cloth hangers. Both customers and staff were excited about the stylish design and clear pricing.

“We are a retail chain where quality and customer service are our top priorities, and therefore we have chosen to invest in electronic price tags. When our product range is of high quality and the brands we sell are priced above average, our customers expect a similar high expert advice. The electronic price labels release the necessary time to provide our customers the expected advice. We expect to see the positive outcome of the investment at the bottom line within relatively short time”, says chain manager Gert Farup Lindquist.

Photo: Electronic shelf labels in clothing store at a shelf with shoes;...
Source: Delfi Technologies

So far, Eventyrsport has installed electronic shelf labels at the store in Roskilde and in a brand new store that opens in Vejle soon. Approximately 1,000 electronic price tags have been installed at the store in Roskilde.

Time-consuming labeling

The chain has calculated how much time is actually being spent on manual price changes and that is significant. Each store uses about two hours every day on price changes and labeling of clothes and other items. This calculation, as well as other benefits, has contributed to motivate the management to invest in electronic shelf labels. The staff is really happy to get rid of the task of labeling clothes, shoes, and other products. According to Gert Farup, the task of labeling and changing prices on the products has never been a favorite, so that the primary task in the future for the staff will be customer service has been received very positively.

Eliminate massive paper sign usage

Besides the fact that the staff only have to concentrate on the customers, Gert is also very excited about the fact that the massive amount of paper signs no longer takes up space in the stores.

“What we cannot measure directly is the changing appearance of the store, but I'm pretty sure that it will mean something to our many quality-conscious customers. In the past, it could look like a ‘forest of signs’ when we had multiple campaigns running at the same time. The many signs in the stores could in some cases interfere with the messages we wanted to send. The electronic price tags come in several sizes and can be applied in different ways, so we get the same visibility when we are promoting our campaigns”, says chain manager Gert Farup Lindquist.

Photo: Electronic shelf labels in clothing store; copyright: Delfi Technologies...
Source: Delfi Technologies

Eventyrsport is firstmover

In the past, only supermarkets were aware of price controls through electronic pricing, but this has changed over the past years.

“Today there are several retail areas that demand electronic pricing, such as DIY- or ‘do-it-yourself’-stores, pharmacies, gas stations and consumer electronics stores. In the Danish market, Eventyrsport is clearly the first mover in their market”, says Kim Holst Hansen, who is the consultant of Delfi Technologies (provider of the electronic shelf labels) and Eventyrsport's contact.

related articles:

popular articles:

Thumbnail-Photo: A beacon for a shopping mall
28.09.2018   #digital signage #led lighting

A beacon for a shopping mall

Digital signage: outdoor LED screen in Mexico

On the premises of a shopping center in Cuernavaca, near Mexico City, a digital signage project attracts attention. The elevated tank, rising high above the ground on a structure, serves as an eyecatcher. The shopping mall Forum hopes to attract ...

Thumbnail-Photo: Virtual commerce: shopping in a different reality...
14.09.2018   #digital marketing #virtual reality

Virtual commerce: shopping in a different reality

What we can expect from virtual reality in retail

Virtual fashion shows, mountaineering, and test drives: Virtual reality (VR) is creating a new paradigm for the customer experience – not only in brick-and-mortar stores but also in online shopping. "It's always remarkable and ...

Thumbnail-Photo: “Differentiation remains the key to growth”...
09.08.2018   #brick and mortar retail #marketing research

“Differentiation remains the key to growth”

Poundworld’s failure to differentiate from other discounters led to demise

Poundworld, which is set to disappear from the UK high street by early August 2018, must look to its own failures – and in particular its failure to stand out from other discounters – to explain its demise, says GlobalData, a data and ...

Thumbnail-Photo: Digital sporting goods retailers: Decathlon and Intersport push ahead...
31.08.2018   #retail #digitization

Digital sporting goods retailers: Decathlon and Intersport push ahead

Of virtual tents and 3D foot analysis

Customer loyalty and innovative store features are key factors in sports retail. Shopping becomes an experience, whether that’s thanks to an integration of online and offline activities or brand-new approaches and technologies. What can ...

Thumbnail-Photo: I see augmented reality leading the way in the store...
17.10.2018   #virtual reality #augmented reality

"I see augmented reality leading the way in the store"

Augmented and virtual reality shopping

Not only do augmented reality (AR) and virtual reality (VR) promise an exhilarating entertainment experience, they are also already practically applied in several industry sectors. What opportunities do they offer retailers and customers? What are ...

Thumbnail-Photo: Collaboration opportunities between retailers and suppliers...
10.08.2018   #retail #supply chain management (SCM)

Collaboration opportunities between retailers and suppliers

Retail Collaboration Survey results 2018 by Trace One

Trace One, the world’s largest collaborative retail business network for private label, released the results of its 2018 Retail Collaboration Survey. Surveying 385 grocery retailers and consumer goods suppliers across North America and Europe, ...

Thumbnail-Photo: Costly online out-of-stock problems for consumer goods...
13.08.2018   #online trading

Costly online out-of-stock problems for consumer goods

GMA report: Potential lost sales could reach 17 billion dollars

A new report shows that out-of-stock rates for online purchases of consumer products in the U.S. are nearly twice as high as in-store availability. The report, issued by the Grocery Manufacturers Association (GMA), shows potential online sales ...

Thumbnail-Photo: Tariffs remain a threat
30.08.2018   #sales promotion #associations

Tariffs remain a threat

National retail federation upgrades 2018 economic forecast

The National Retail Federation today increased its retail sales forecast for 2018, saying sales are expected to grow more than previously predicted thanks to tax reform and other positive economic inputs but warning that tariffs threaten to dampen ...

Thumbnail-Photo: Permaplay POS-TOUCH
24.07.2018   #pos marketing #pos software

Permaplay POS-TOUCH

The new Touch and Content Manager Software

In addition to its wide range of modern touch screens, Permaplay has developed the innovative POS software Permaplay POS-TOUCH, a new Touch Content Management system. Thus, all sales-relevant content can be displayed easily, without requiring any ...

Thumbnail-Photo: City management fights vacant storefronts and supports retailers...
21.11.2018   #consulting #brick and mortar retail

City management fights vacant storefronts and supports retailers

Insights from city manager Nicole Halves-Volmer from Delmenhorst

Modern city management always includes cooperation with the retailers of a city. The charismatic city manager Nicole Halves-Volmer works with passion for the city of Delmenhorst and talks in the interview about campaigns with and for ...

Supplier

Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden