Communication at the POS in focus at Meto

Price labellers, labels, ESL fasteners and sales promotion solutions: Meto International GmbH offers everything for the legally compliant labelling and marking of products on its new website at www.meto.com. The restructured and expanded website is a key step in realising the company's sharpened positioning as the contact point for retailers when it comes to communication at the point of sale (POS). 

‘With our new website, we are focussing on our role as the partner for the POS, in line with our claim “Your retail label expert”,’ explains Kai Beilenhoff, Director of Marketing at Meto International GmbH. ‘Our primary aim is to provide retailers with the best possible support - in two ways. Firstly, we enable them to label and mark their products in a legally compliant manner, and secondly, our innovative solutions improve customer guidance directly at the point of sale and therefore boost sales.’

Value-orientated communication

In addition to a modern design, the new website offers an improved user experience and more content tailored to the needs of retailers. ‘Users can find all relevant information about our labelling and marking solutions, including visualisations,’ says Kai Beilenhoff, describing the new online presence. ‘Whether price labellers, labels, sales promotion products or ESL fastening systems – practical and economical solutions for the POS are always just a few clicks away.’

Further information: www.meto.com